Using the Power of Technology for Good

PoST4Good

MBA 2929 March 2009

Professor Kellie A. McElhaney

CSR Strategy Analyses

• Due Wednesday, March 11

CSR in the News

• Jon?

• 100 Best Corporate Citizens 2009- 10th Annual

CSR in the News• The Walt Disney Company Announces Significant Long-Term Environmental

Goals– Zero waste

– Zero net direct greenhouse gas emissions from fuels

– Reduce indirect greenhouse gas emissions from electricity consumption

– Net positive impact on ecosystems

– Minimize water use

– Minimize product footprint

– Inform, empower and activate positive action for the environment

for good?

Mr. Biz Stone

• Co-Founder & Creative Director of Twitter• Helped create and launch Xanga, Blogger, Odeo &

Obvious• Published two books on social media: Blogging:

Genius Strategies for Instant Web Content & Who Let the Blogs Out?

• Hails from Boston• Teaches a Master Class at Oxford’s B School

What’s happening in the world?

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Addressing challenges in our world?

What’s happening in the world?

Raising money for Charity: Water

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What’s happening in the world?

Combining corporate responsibility, connections & technology in a new way

The question is:

how can twitter spread more good?*

*(and make money)

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What’s happening in the world?

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Think about what kind of company you’d rather work for…

mrskutcher The neighbor doing construction with 6 guys pounding hammers against steel at 7am is no way to wake up! Updated 5 minutes ago from twhirl

aplusk I'm gonna kill my neighbor!Updated 3 minutes ago from twhirl

mrskutcher Baby keep it together there should only be another 5 months of this.Updated 1 minute ago from twhirl

Saving the Kutchers? Saving the world?OR

Fighting AIDS and disease (through Charity: Water) in Africa.

With this tweet, Gap sent 10¢ to the Global Fund to fight HIV/AIDS in Africa. Every tweet really does count.

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Gap gives 10¢ to the Global Fund.

Gap gives 10¢ to Twitter.

Gap harnesses the power of a new technology to build brand equity.

Twitter spreads goodness.

What are your business objectives?

What are your competencies?

What is your Dove issue? What’s your [RED] issue?

Who are your partners?

What will you do?

When will you start?

What do you WANT to be doing?

Using the power of Twitter to improve the world. Really making every Tweet count.

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