professional online image
DESCRIPTION
Workshop to GSB MBA June 21, 2016TRANSCRIPT
It is no longer just your CV, it is your profile
Dina Vyortkina, PhD
Nazarbayev University
June 2016 1
2
3
Overview
• Online profile: what, who , and how
• Why is it important?
• Practical tips and tricks
• Resources available
4
Online Image
• AKA • Profile
• Online identity
• Digital footprint/fingerprint
• Digital life
• Personal branding
• Online presence
• Online persona
5
Do not have one?—it’s a problem!
35% percent of employers said they were less likely to interview job candidates who didn't have a digital footprint.
6
http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html
What can form it?
7
What can form your profile?
• Your photos
• Videos
• Comments
• Social media
8
Who can form it?
9
Who can form it?
• You
• Your friends (and not so good friends)
• Your family
• Your colleagues
• Your employer
10
Why is it important?
2013: 39 % of employers
2014: 43 %
2015: 52%
11
What are they looking for?
12
You are hired!
• Candidate’s background information supported job qualifications –42%
• Candidate’s personality came across as good fit with company culture – 38%
• Candidate’s site conveyed a professional image – 38%
• Candidate had great communication skills – 37%
• Candidate was creative – 36%
• Other • Volunteering • Donations • Cultural fit
13
14
Turn-offs
• Provocative or inappropriate photographs – 46%
• Information about candidate drinking or using drugs – 40%
• Candidate bad-mouthed previous company or fellow employee – 34 %
• Poor communication skills – 30%
• Discriminatory comments related to race, religion, gender, etc. – 29%
• Other: • Poor spelling and grammar
• Political affiliation
15
Do a self-check
• Do a websearch for yourself • Use Google, Yahoo!, and Bing
• Diversify your search (if you have a common name)
• Check 2-5 pages deep
• Show your social networking sites to your relatives
16
What do you see?
• Nothing?
• Anything negative?
• Anything neutral?
• Anything positive?
17
What to do?
• Monitor! • Set up alerts on your name (google.com/alerts)
• Clean up content you don’t want the world to see • Your own
• Edit • Delete • Cancel accounts • history.google.com
• Others • If they posted anything negative about you
• Reset privacy settings
• Create professional public image with favorable content
18
19
Create professional public profile
• Set up Linkedin
• Keep online portfolio
• Open a blog
• Build a website
• Be smart about your social media posts and photos
20
21
• Started in 2003
• Bought by MS in June 2016
• 400 mln users
• Professional networking
• Basic (free); pro ($)
• Join professional groups
• Update your profile regularly
• Use professional photo
• Resources on Diigo
22
23
Be smart on social networks!
• What are objectives for your social media accounts?
• Keep at least one for professional purposes
• Check privacy settings
• Set aside time for regular updates
• Will you pass a social media parents/children test?
24
hmmmmmm
25
Your homework
• Have your values consistent online and offline • Examine your current profile online • Clean up, if needed • Start building your profile asap
• CV+online profile • Social media • Professional networking sites • Blog • Website • ePortfolio (Digication)
• Update your CV and add appropriate links • Use resources
26
Why?
• Your personal life and relationships
• Your marketability
• Your career success
27
Remember!
• Be online
• Be positive
• Be professional
28
It is no longer just your CV, it is your profile
Dina Vyortkina, PhD
Nazarbayev University
June 2016 29