productx2014 shaul zohar.medata
TRANSCRIPT
From Voices to Product - Market Research in Social media for
product management
Shaul Zohar, Meidata CEO and Evolita Chief Data Officer
Market Research and Product Management
Market research supports decision making process
Market Size
What customers/users want?
Competitors
Trends in my market Leading Products
Social Media is only one form of Market Research
Market Research
Internet Survey
Financial Reports
Social Media
Conference
Experts
Social Media is only one form of Market Research
Market Research
Internet Survey
Financial Reports
Social Media
Conference
Experts
What you need to do with Social Media
Count Analyze
What are the leading products in my market
Counting posts is crucial to understand trends
Live Ammunition for Hunting Market
What users like or dislike
Good value for money
Labeled Parts
Good Instructions
More storage shelves needed
Roof does not always
fit
Good design
Water tight
Very easy to
assemble Sturdy
Customer Reviews
Low
High
Low High
Inte
nsi
ty o
f Fe
elin
gs
Environment
Storable
Design
Safety Child’s Comfort
Price
Age Versatility
Convenient
Number of appearances
Customer Reviews
A good tool to start with
I need to know more on
competitors
Linked-In is a powerful tool
Analyzing a company
5
2
2
1 1
1
5
2
2
1 2
30
Analyzing a company
38 41 42 43
48 50 53
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
Sales & Marketing Other
Tools you can work with
Few more things you can do with Social Media
•
•
•
•
•
השוק הישראלי
שווקים גלובליים
