Products roadmap 2015/16

Dudy Markus, Pointer CTO

• Short MRM Market review

• Main roadmap drivers

• Technology and product challenges

• Products roadmap 2015-2016

2

Agenda

This Presentation contains forward-looking statements based on current expectations, forecasts and assumptions of the Company. Forward looking statements are subject to risks and uncertainties associated with Pointer’s business, that could cause actual results to vary

materially from those stated or implied by such forward-looking statements.

4.71 5.33 6.45 7.67

3.99 5.44

7.75

10.53

3.92

4.98

5.33

6.2

1.38

1.45

1.82

2.45

1.91

2.33

2.87

3.6

2015 2016 2017 2018

North America Asia-Pacific Europe Latin America Middle East & Africa

MRM market update

MRM in 2015 - A

mature market with

proven ROI for TSPs

and Fleet managers

and with strong

growth projections.

MRM market update

But what is MRM for us Today?

Commercial Vehicles Telematics – Frost & Sullivan 2014

“Driver behavior data

Already plays a major

Role in reducing fuel

costs and improving

Vehicle uptime and

safety”.

Fleet Services Growth engines

Commercial Vehicles Telematics – Frost & Sullivan 2014

“Predictive maintenance

and diagnostics are

growing in popularity as

cost savings are proven”.

Fleet Services Growth engines

Commercial Vehicles Telematics – Frost & Sullivan 2014

“Route Management &

Dispatching capabilities

Enable fleet managers to

improve efficiency And

reduce client Churn

rates”.

Fleet Services Growth engines

Commercial Vehicles Telematics – Frost & Sullivan 2014

“Big data analytics and

BI will strengthen

OEMs and aftermarket

Service providers’

Offering”.

Fleet Services Growth engines

Emerging applications / technologies

•Rental cars / leasing / Car sharing

•Waste disposal

•Cement, concrete and aggregates supply chain

•IOT buzz

Insurance telematics

•Private cars UBI programs are very much different from commercial lines

•UBI / Driver behavior for fleets

•Ecall 2018

Asset & Cargo management

•Assets & cargo throughout the supply chain

•Rental equipment, pharmaceutical/medical shipments, generators and compressors, waste disposal containers, pallets, and others

New business models

•OEMs/Dealers – accident alerts, workshops

•HW as a service – financial flexibility

•Consumerization

M&A

•60 deals over the past 4 years

•OEMs and network operators are in the game

•Scales in very fragmented market

•Augment organic growth

•Bridge technology and capacity gaps

Other Strategic Thrusts

Technology Challenges & Opportunities

Cost effective Platform

architecture

application enablers

Power Harvesting

3rd party integrations

Connectivity solutions

Libraries and Logic

engine

Standards / Regulations / Legislations

Consumer / BYOD

Technology and products evolution

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

CelloTrack Nano enhancements

• Functional • Ping on demand – POD • Automatic flight mode

• Performance • Extended battery • AGPS

• Applications • Vehicle connectivity • CelloTrack Nano 10

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

CelloTrack Container

• Dry Maritime containers • Quick and simple installation • Invisible and low profile • Standard off-the-shelf

replaceable batteries • Rich sensing capabilities:

• Light • Movement / Impact • Ambient temp • MultiSense integration

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

CelloTarck Seal

• Electronic Container / cargo-bay seal

• Customs compliance and security regulations

• Cost effective • Larger battery capacity • Variable cable length • Easy charging access

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

CDMA product line

• Cellular communication technologies expanded • AT&T – GPRS shutdown at Jan 2017 • T-Mobile – GPRS shutdown at 2018 • Verizon & Sprint – accelerated MRM investments • Cost advantage over 3G modems • 3G future for MRM – will never reach 2G numbers (4G)

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

Cello-D (Project Name)

• Scalable rich interface options (USB, RS232, 2xCAN, 1-wire bus, Voice, extended I/O set, K-line etc)

• Bluetooth connectivity (BT4 support) Unified communication channel

Smartphone / MDT – HOS, Diagnostics, DBM, proof of delivery… HF kit integration

Driver Identification

Wireless sensors (MultiSense)

• Embedded SIM card (optional) • On board GIS improvements

“Moving Greener” – Case study

• Collaboration between Israeli Ministries of Finance and Transportation

• The Objective: Reduce congestion via financial incentive

• Taxation: Ownership usage-based

• Phase 2: pilot 1500-3000 users

• Trip cost parameters: • Which road is utilized • Week day • Time of day • Trip distance

• Trip cost report: • Driver – Taxi meter, alerts • Backend –privacy policies • Monthly billing reports

• Main technology achievements: • BT smartphone integration • Accurate odometer (OBD+GPS) • Embedded polygonal geo-fences • Cello Next-Gen platform

• Next phase before legislation: 100k Pilot

2015/16 challenges

Nano 3G

Nano Ph2

CT Cont

CT Seal

CT Solar

CR300 2G/3G

CANiQ

IL Toll

CANiQ CDMA

CR300 CDMA

Cello-D

1-wire temp

Concrete mixer

1-wire RFID

CAN Adapter

Android MDT

FM Devices Channel

AM Devices Channel

EnablersChannel

HW Roadmap Priorities

+ PointerCept Q4+ OBD dongle IP acquisition

+ CAN libraries

Cellocator MDT

• 7-9” touch screen • Automotive compliant • Applications:

• Messaging • Navigation • Workflow management • HOS regulation • Vehicle Diagnostics • Driver Behavior monitoring • Car Sharing • Driver Identification

PointerCept – Hybrid Asset security network

Summary

Fleet Management – Mid / High end solutions delivering competitive advantage

Cargo & Asset monitoring - A powerful parallel growth driver – Underpenetrated

Accessories & Enablers - One stop shop with best-of-breed integration

Go To Market approach – Solutions & value-add services rather than HW Products

Partnerships / ODMs - Broaden product offering through existing channels.