Health

Health comes from the Old English word hale, meaning

"wholeness or well,". It comes from the Proto-Indo-

European root kailo, meaning "whole,

uninjured". Kailo comes from the Proto-Germanic

root khalbas, meaning "something divided".

It is the level of functional or metabolic efficiency of a

living organism.

The state of being free from illness or injury.

PRODUCTS

AND HEALTH

SERVICES

It has been proven that people often become victims of

products and health services due to ignorance of their

rights and privileges as consumers. They buy products or

services even if not needed.

is the process of educating the

consumers about the safety of the products they consume.

It is meant to inform them about their rights.

are manufactured equipment available for

one to buy for the maintenance of one's health and

treatment6 of diseases.

is a public service that is responsible for

providing medical care. It also refers to health information,

actions and procedures in order to satiafy the needs and

wants of the consumer.

WAYS OF LURING

CUSTOMERS

THROUGH

ADVERTISEMENTS

Testimonial Appeal, it is when the author uses

the stories of others to back up their own position.

Example:

Snob Appeal, this technique suggests that you can be

liked the expensively dressed, perfectly shaped people who

use this product.

Example:

Bandwagon Appeal, you are urged to do or

believe something because everyone else does.

Example:

False Image Appeal promises a better and more

successful in life for those who will use the products.

Example:

Humor Appeal are pictures, slogans, enjoyable

songs and jingles send out the message.

Example:

Reward Appeal is an advertising that uses prizes

and bonuses for product buyers.

Example:

Scientific Evidence Appeal is like an information

regarding the product is used in this kind of advertisement .

Example:

HEALTH

SERVICES

Medical Services

Health care is the diagnosis, treatment, and

prevention of disease, illness, injury, and other

physical and mental impairments in humans.

It is delivered by practitioners in medicine,

optometry, dentistry, nursing, pharmacy, allied

health, and other care providers.

It refers to the work done in providing primary care,

secondary care, and tertiary care, as well as

in public health.

Traditional Medicine

Traditional medicine (also known as indigenous

or folk medicine) comprises knowledge systems that

developed over generations within various societies

before the era of modern medicine.

Faddism

A nonmedical method of treating the sick. This

treatment makes use of unknown and nonscientific

diagnosis and treatment of the disease.

HEALTH

CONSUMERISM

Health consumerism

A movement which advocates patients’ involvement in their own health care decisions.

It tries to encourage health information empowerment and the transfer of knowledge so that patients can be informed and therefore more involved in the decision-making process.

It also attempts to promote public understanding of basic organ function, the processes of chronic disease, and the beginnings of how to best prevent these diseases.

Consumer Rights

Generally accepted basic consumer rights are

(1) Right to safety: protection from hazardous goods.

(2) Right to be informed: availability of information required for weighing alternatives, and protection from false and misleading claims in advertising and labeling practices.

(3) Right to choose: availability of competing goods and services that offer alternatives in terms of price, quality, service.

(4) Right to be heard: assurance that government will take full cognizance of the concerns of consumers, and will act with sympathy and dispatch through statues and simple and expeditious administrative procedures.

RESPONSIBILITIES

AND RIGHTS OF

EVERY CONSUMER

Rights

The Right to Safety and protection from hazardous goods or services.

The Right to be Informed and protected against fraudulent, deceitful or misleading information and to have access to accurate information and facts needed to make informed choices and decisions.

The Right to Choose and have access to a variety of products and services at fair and competitive prices.

The Right to be Heard and to express and represent consumer interests in the making of economic and political decisions.

The Right to Redress and to be compensated for misrepresentation, shoddy goods or unsatisfactory services.

The Right to Consumer Education and to become a skilled and informed consumer capable of functioning effectively in the marketplace.

The Right to a Healthy Environment that will enhance the quality of life and provide protection from environmental problems for present and future generations.

RESPONSIBILITIES

The Responsibility to be aware of the quality and safety of goods and services before purchasing.

The Responsibility to gather all the information and facts available about a product or service as well as to keep abreast of changes and innovations in the marketplace.

The Responsibility to Think Independently and make choices about well considered needs and wants.

The Responsibility to Speak Out, to inform manufacturers and governments of needs and wants.

The Responsibility to Complain and inform business and other consumers of dissatisfaction with a product or service in a fair and honest manner.

The Responsibility to be an Ethical Consumer and to be fair by not engaging in dishonest practices which cost all consumers money.

The Responsibility to Respect the Environment and avoid waste, littering and contribution to pollution.