product mangent_ proposed objective & functions
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8/8/2019 Product Mangent_ Proposed Objective & Functions
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WELCOME
SCS presentation : M. G. Faruk
8/8/2019 Product Mangent_ Proposed Objective & Functions
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Proposed Product Management plan
for:IT Infrastructure product line
Prepared & presented by:Mohammad G. Faruk
Date:11 October 2010
SCS presentation : M. G. Faruk
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Executive Summary in points
1. Product Portfolio: As stated by the Company
2. Positional Role as ³Product Manager´3. Background: Market overviewa. Market sizeb. Major Stakeholders: Customer sidec. Major Stakeholders: Vendor sidee. Major brands in the market
4. Our Vision5. The Missiona. Product strategy:
i. Competitiveness: Brand managementii. Market penetration strategy: Product differentiation
a. Pricingb. Servicec. Availability
b. Business strategy:i. B2Cii.B2B
SCS presentation : M. G. Faruk
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Executive Summary in points
6. Market Communication:
a.Ex
ternal:i. Corporate Marketingii. Tender/ RFQ/RFP iii. Mediaiv. Product Launchingv. Exhibition & Showcasevi. Channel & Partner development
b. Internal:i. Product training for Sales, Marketing & Technical
7. Business acquisition:a. Direct sellb. Corporate supplyc. Tender/ FRP/RFQd. SLA acquisitione. Corporate agreementf. Channel Business
8. Limitations of this presentation9. Q & A
SCS presentation : M. G. Faruk
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Product Portfolio: As stated by the Company
SCS presentation : M. G. Faruk
Product & Services
Supply, Deliver y & Installation of Structured Cabling Systems
Supply, Deliver y & Installation of Raised Floor Systems
All kinds
of Racks & PDU
All kinds of maintenance in Data Centre
Ser ver & Switch Equipment Installation & Dismantling Ser vices
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Positional Role as ³Product Manager´
SCS presentation : M. G. Faruk
It¶s a position to role as integrator of cross functioning departmentalactivities among Sales & Marketing, Technical & Project management,
Accounts & Supply chain to satisfy Higher management and customer aswell.Integration of Product/Service Delivery across Support Lines & Technology.
Technical
Support
Project
Management
Sales &
Mar keting Team
ProductManagement
Higher Management SatisfactionDistr ibutor
& Channel
Accounts &
Inventor y
Supply Chain
Customer Satisfaction
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Mar ket over view
SCS presentation : M. G. Faruk
a. Market size for IT Infrastructure (passive) Product line:
The annual market size* for IT including computer hardware, peripherals andsoftware was estimated to be worth approximately US$25m in 2008-9. Themarket is fast growing at an annual rate of over 25% and is forecast to rise to
$43m in 2009-10.
As Infrastructure expenses (for Passive components) are about (2-5%)average (in Maximum side) is 3.5% of total IT budget**.So, market size [email protected]% of US$43m=(US$43m *.35)
= US$1.5m =US$1500000 =BDT102,000,000.00=BDT102m***
* As stated in Board Of Investment (BOI) website** Industry standard***Equivalent @US$1=BDT68
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b. Major Stakeholders: Customer side (Industry-wise)
1. Telecom2. Banking & Financial institutes3. UN organizations
4. Local & International NGOs5. Government bodies6. Multinational companies7. Local Pharmaceuticals & Chemical industries8. Educational sector 9. Medical & Hospital services
10.Hotel services11. RMG12.ISP
Mar ket over view
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SCS presentation : M. G. Faruk
c. Major Stakeholders: Vendor side:
1. Tech Valley2. AAMRA ( Former Texas Group)3. DataEdge
4. Spectrum Engineering5. FLORA6. LE ADS7. NetCom8. FONS (Optic fiber)
Mar ket over view
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Mar ket over view
SCS presentation : M. G. Faruk
c. Major brands/ Supply-side are in Bangladesh market:
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Vision
SCS presentation : M. G. Faruk
To be the most reliable, dependable and respected IT
Infrastructure solution provider of the countr y.
Mission
With the best blending of Mar ket or iented Product & Brand,
Customer or iented Business strategy & Competitiveness; we will ensure the mar ket penetration at a minimum span of time.
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a. Product strategy:
i. Competitiveness by:Developing Partnerships with some of the world¶s "best-in-class" inBrand selection.
ii. Product differentiation by:a. Market penetration strategy in Pricing
b.E
nsuring 24x
7 Servicec. Proper inventory/ Supply chain management to ensure productavailability in time.
Mission
As part of our mission setup we will go for penetration policy for both of Product & Business strategy.
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b. Business strategy: We will cover the most geographical availabilityand ensuring with minimum time schedule for delivery& project completion:
i. B2C 1. Corporate Customer visit2. Awareness development program3. Relationship marketing4. Developing direct Outlet
ii.B2B : 1 Developing distribution channel & Outlet2. Nursing the Channel Business partners :
I. Caring their business interestII. Educating on product and solutionIII. Conduct Channel/Partner
development program
Mission
As part of our mission setup we will go for aggressive & penetration policyfor both of Product & Business both strategy.
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SCS presentation : M. G. Faruk
Mission
6. Business acquisition: Expecting rapid growth, we will keep open most of the avenues possible to capitalize business venture:
a. Direct sell : Company Outlet will conduct this sales responsibility.
b. Corporate Business: Corporate Sales team will acquire following
businesses:i. Corporate supplyii. Corporate agreementiii. SLA acquisitioniv. Bidding Tender v. Developing & Responding FRP/RFQ
c. Channel Business: We will develop a satisfied & strongChannel partner and Channel sales teamwill ensure the business acquisition.
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Limitations of this presentation
1. Market size Data have not verified, just collected from website.
2. Vendor information had collected from single person market survey only.
3. Vendor Market share have not calculated for positioning.
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Q & A
SCS presentation : M. G. Faruk
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Thank you
SCS presentation : M. G. Faruk