product management: is it in your dna?
DESCRIPTION
This keynote presentation was given at the Vancouver ProductCamp 2014. The overarching question was: Is the role of being a Product Manager in your DNA? Mostly images, this may be hard to follow if you weren't in the room :) I covered the day to day things that Product Managers do, why this is important, and what I believe to be the innate characteristics are of a good product manager.TRANSCRIPT
Product Management:Is it in your DNA?
Rob Goehring
Agenda
WhatWhyHow
Who am I?
• Chief Marketing Officer at TIO Networks• Sometimes instructor and guest lecturer• Co-founder of Contigo Systems• Passionate Startup and Product guy• Advisor to early-stage companies
– @robgoehring– http://ca.linkedin.com/in/robgoehring/
WHAT…
We identify opportunities and unmet needs in the market and fulfill them, leveraging e-business synergies to extract economies of scale
and above average revenues and profits for our products.
Geoffrey Moore
Not my head
WHY IS THIS SO IMPORTANT?
Better Products earn more market share... And make sales guys happy
Better Products make life more entertaining
Better products can provide a quantum leap in capabilities
Better products make our lives easier
Better products make a better world
Better products make a better world
HOW - IS IT IN YOUR DNA?
Contributors!
http://totalproductmarketing.com/download-your-free-report/
Neil ParkerHead of ProductContractually
Grant DunbarProduct ManagerMoj.io
Dean AraPrincipalTotal Product Marketing
Jonathan NiednagelCEO – DhanyPartner - Momentum Venture Management
