product management 101
TRANSCRIPT
I’M JIMMY SKUROS
HELLO
ABOUT MEU of I Alum
Bachelors in in M.I.S.Informatics minor
Former Technology ConsultantAccenture
Co-FounderSoundOff.fm, a music discovery platform for independent musicians
Canaryware, a real-time predictive analytics platform for online publishers
Currently Fooda’s Product Manager
INTRO TO PRODUCT MANAGEMENT
PRODUCT TRACK INTRODUCTION
GREAT PRODUCTSseem magical
DON’T VIEW BEHIND THE CURTAINsausage being made
AGILE PRODUCT DEVELOPMENT
ROLE 1
PRODUCT MANAGER
“Be stubborn on vision but flexible on details”
- JEFF BEZOS
THE ROLE
• CEO of the Product
• Focused on WHAT to build
• Fielding the RIGHT product ideas from • Executive team• Customers • Teammates
• Manage the every movement of a product’s lifecycle• Prioritize and size the product ideas • Determine product strategy and it works for users• Lead an idea through development & implementation• Measure and iterate
PRODUCT MANAGER
CORE RESPONSIBILITIES
Customer Satisfaction
Usability Market Positioning
Strategy & Roadmap
Product Success
Sprint Planning
PRODUCT MANAGER
MUST HAVES• Strong Analytical Thinking
• Data Driven Mindset
• Organizational Skills
• Good Judgment
• Vision
• Strong Product Eye
• Emotional Intelligence & Interpersonal Skills
ROLE 2
PRODUCT DESIGNER
Good design is obvious. Great design is transparent.
— JOE SPARANO
THE ROLE • User experience design (UX, UXD) • Focused on designing the end-to-end
experience of a certain productPRODUCT DESIGNER
MUST HAVESPRODUCT DESIGNER
ROLE 3
DEVELOPERS
Measuring programming progress by lines of code is like measuring aircraft building progress
by weight.- BILL GATES
THE ROLESDEVELOPERS
FULL
STA
CK
FRONT END DEV
BACK END DEV
THE TWO CAMPSDEVELOPERS
DIFFERENT PROBLEMSDEVELOPERS
PRODUCT DEVELOPMENT TELEPHONE
Ripe for the Graveyard:
• Lack of Alignment
• Poor Communication
• Lack of Ownership or Craftsmanship
• Lack of Research
DUE PROCESS
“Nine people can’t make a baby in a
month.” - Fred Brooks
Q&A
