product launching tractor

8/9/2019 Product Launching Tractor

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New product launching

Presentation

By

SAM Group

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Sandip 39

Sawpnil 04

Abhay 34

Mahesh 14

Maruti 17


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Agriculture in Indiais one of the most

prominent sectors inits economy.

Agriculturein India isone of the

mostprominent

sectors in itseconomy.

Indian Agriculture Sector

600 million farmersinvolved agriculture related

activities.

Vision of IndianAgriculture

Indiahad 168million

hectaresland and

Indiaranks

secondonly to the

U.S. insize of

agriculture.

a


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Tractor is the major farm

equipment marketed underagriculture and agriculturedurable category to ruralIndia.

Tractor is considered asstatus symbol in rural areaand is used as means ofconveyance andtransportation.

Mahindra and Mahindra isthe leader is tractormarketing in rural India withmore than 38 per cent market

share.a

a Introduction of tractor


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0

5

10

15

20

25

30

35

40

Mahindra

I.T(S

onalika

)

Punjab

Tracto

rs

HMTT

ractors

Mahin

draG

ujarattr

actors

VSTMi

tsubishi

Mahindra

I.T(Sonalika)

Punjab Tractors

HMT Tractors

Mahindra Gujarat tractorsVST Mitsubishi

10.9 10.7

2.7 0.9 0.4

a

38.0

Market Capitalisation of the major tractors


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A. Study Objective:

To study and analyze the customer satisfaction.

B. Type of Research:Descriptive

C. Research Approach:Survey

D. Research Instrument:

Questionnaire

E. Sampling Unit:Agricultural people of Punjab

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Research Methodology


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G. Sampling Procedure:Stratified Random Sample

H. Contact Method:Personal Interview

Limitations of the survey:

Sometime respondents refuse to cooperate and it maypossible that they give biased and dishonest answers.

Marketing Research takes time and money.

It may possible that personality and caliber of tworesearchers are different and thus their findings could alsovary.

a

F. Sample Size:100 Peoples

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1) Are you satisfied with the quality of the competitivetractors

1. Yes 72%

2. No 28%

Yes

No

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Analysis of the Survey


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2. Are you satisfied with the Price of the competitivetractors

1. Yes 68%

2. No 32%

Yes

No

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3. The price of the competitive tractors?

1. Low 0%

2. Perfact 38%

3. High 52%

4. Very High 10%

Low

Perfact

High

Very High


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4. Are you satisfied with the model of the competitivetractors

1. Yes 67%

2. No 33%

Yes

No

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5. Are you ever had the problem with the competitivetractors

1. Yes 56%

2. No 44%

Yes

No

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6. Which type of competitive tractors are mostly liked?

1. MAHINDRA &

MAHINDRA

58%

2. PUNJABTRACTORS

17%

3. INTERNATIONALTRACTORS

11%

4. MAHINDRA GUJARATTRACTORS LTD

14%

Personal wash

Laundry

Oral care

Hair care

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Agriculture is the backbone of India and Punjab isthe no one agriculture state in India .

After the survey we come to know that most of thefarmers are not fully satisfied with current

tractors, because of the speed, Seat, ServiceCenter, High Price ,Trolley, High Petrol Price.

Mahindra and mahindra is one of the leadertractor in India.

People wants tractor not only for farming butalso for transportation purpose with better speed.

a

Conclusion

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TRACTOR

AK

a

aAGRI- KING AGRI-KING AGRI-KING

AGRI-KING AGRI-KING AGRI-KING

A

G

R

I

K

I

N

G

F

M

A

G

R

I

K

I

N

G

F

M

isan i aan ural i Shan


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Profile

HssdshsdsdhsdSAM

Chairman Mahesh Ambani

Company Sam

Headquarters Ludhiana , India

Address 12, BathindaIndustrial EstateSingh Road, Batinda(w) Ludhiana8945612India.

Phone No : 91-02222021031/5158/6027/22873388/

Website Www.Agriking.ComWww. Sam. Com

Fax 91-022-22028780/8990/22875485


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What is biogas?Biogas consists of about 60%methane (CH4) and 40% carbondioxide (CO2). Other wordsbiogas are sewage gas, mine gas

and marsh gas.

Advantages ofBiogasA clean fuel

Use of wastage

Environmental Benefits

Bio gas

East Or Best Agri-king Is Best


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Biogas And Diesel Engines

Comfortable Seat

Sound System

Forward -Reverse / 8 Gears3-year Limited Warranty

Speed 60(mph)

Features of A.K. Tractor

Kisan Ki Jaan Rural Ki Shan


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AK Tractor

Reduction inwork force

Conveyance andtransportation

Less timeconsuming

Increasingproductivity

Advantages



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Diesel engine



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Spare parts

Genset EnginesL

iners & PistonSmall spare parts

Disc Brake Crank Shaft Connecting Rods



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TRACTOR4 ps

AK Tractor

Place People Promotion Price

Punjab Rural people Yuvraj Singh 4,25,000



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Place

Ludhiana

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Dfkjaskj

Place



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PeoplePeople

TRACTOR

AK



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Dish T.V.

Banner

Wall paintingWeekly bazaar

Sam Rural finance

Yuvraj singh Brand Ambassador


Promotion


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Pricing

Low price

Price

Penetration price


High Volume

Our tractor price is less as compare to the competitor.

Our tractor price is 4,25,000 only.

Penetration price


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Future Launch

Mini Tractor

Battery Tractors

Long Term Goal

Future planning



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product launching tractor

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