product information 2016 - gradireland...employer branding and graduate recruitment online, in print...

24
Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for Ireland, north and south I don’t need to tell any of you about the positive impact that gradireland has made in Ireland over the years, providing an outstanding service to graduates and employers alike. In doing so, they have forged links between our industries and businesses, our professional bodies and our academic institutions. I often think that if we didn’t have gradireland we’d probably have to provide a state body to do the same job – and I suspect it probably wouldn’t be done half as well as gradireland does it. Minister for Business & Employment, Gerald Nash, speaking at the gradireland Graduate Recruitment Awards, 30 April 2015

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Page 1: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Employer branding and graduate recruitment online, in print and in person

Product information 2016

The official graduatecareers products forIreland, north and south

I don’t need to tell any of you about thepositive impact that gradireland has made in Irelandover the years, providing an outstanding service tograduates and employers alike. In doing so, they haveforged links between our industries and businesses,our professional bodies and our academicinstitutions. I often think that if we didn’t havegradireland we’d probably have to provide a statebody to do the same job – and I suspect it probablywouldn’t be done half as well as gradireland does it. Minister for Business & Employment, Gerald Nash, speaking at the

gradireland Graduate Recruitment Awards, 30 April 2015

Page 2: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Ireland’s official graduate jobs and careers information service

publications, websites,events and other services are producedthrough the official partnership betweenthe Association of Higher EducationCareers Services and GTI Ireland.

This partnership ensures the credibilityand accuracy of all gradireland productsand services, as well as the support andpromotion of these products andservices to students and graduatesnationwide by their careers services.

Why use gradireland?Our position and reachOur partnership with AHECS and all the individualuniversity and IT careers services across Ireland,north and south, gives us unprecedented accessto career-minded Irish students. If you want topromote your employer brand and your graduateopportunities to either the broad mass of Irishstudents or targeted subsets of the student body,we can advise on and deliver a strategy that willensure maximum impact and return on yourinvestment.

IT Sligo

Dundalk IT

NUI Galway,

Galway-Mayo IT

University of Limerick,

Limerick IT

CIT,

University

College Cork

Athlone IT

Waterford IT

IT Carlow

IT Tralee

Galway-Mayo IT

Letterkenny IT

UU Magee

UU Coleraine

UU Jordanstown

UU Belfast,

Queen’s University,

Belfast,

Open University

DCU,

DIT,

UCD,

National College of

Art & Design,

National College of

Ireland,

Open University,

IT Blanchardstown,

ITT Dublin,

Trinity College

Dublin,

St Patrick’s College,

Drumcondra

Dún

Laoghaire,

Institute of

Art, Design &

TechnologyMaynoothUniversity

The Association of HigherEducation Careers Services gives itswholehearted support to the gradirelandproducts available to students.

As our publishing partner, GTI Irelandworks in close collaboration with all 27higher education careers services todevelop the gradireland andpostgradireland range of publications,online resources and events which areinvaluable tools for both careers servicesand graduates seeking comprehensivecareers information.

This contribution to graduateemployability is vital to the futuresuccess of the country.Brendan Baker, Chairman of the Association ofHigher Education Careers Services and Head ofCareers Service, Maynooth University

Page 3: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Our presenceWe work hard to make sure we support ourpartner careers services and their students.We strive to give both careers practitionersand students at all levels of study the bestquality service in terms of delivering careersinformation and graduate jobs – in the rightformat, in the right media, at the right time. Ourpublications have huge reach; our website isthe most used; our database the mostextensive; and our presence on campus themost noticeable, both through our own careerfairs and events and in attending everyregional careers fair.

Our credibilityEverything we publish is endorsed by thecareers services, so our publications,websites, emails and events have greatcredibility with students. We also work veryclosely with employers in various steeringcommittees to ensure that the employers’perspective is always included. This is aunique mix in Irish publishing.

Our marketing is your marketinggradireland products are extensively marketed and promoted on campus, throughcareers services, classroom presentations,careers fairs, social media, careers servicewebsites and a myriad of other channels. Weare the easiest, most reliable and costeffective way to reach your target audienceand demographic.

GTI Ireland14–16 Lord Edward StreetDublin D02 YC63

Tel: +353 (0)1 645 1500Email: [email protected]

Social media

FacebookCome and find us on Facebook at facebook.com/gradireland. Studentsare finding out about careers fairs, campus events and presentations,competitions, surveys, publication launches and more via our Facebookpage. Link up with us, let us know what you are doing, and we will helpyou use social media to engage with students online in a credible anduseful way.

TwitterOur Twitter feed is where students, employers, careers advisers andother stakeholders meet to hear about recruitment trends, careersadvice, labour market information, breaking news items and otheruseful content. Follow us on twitter.com/gradireland.

BlogThe gradireland blog is the place for news and comment on graduaterecruitment in Ireland. gradireland.com/blog

LinkedInThe gradireland Graduate Careers Network group on LinkedIn providesa platform for students and employers to network and share information.

FlickrView and download photos from gradireland events.flickr.com/photos/gradireland

YouTube gradireland TV is the official gradireland YouTubechannel. View expert seminars, events footageand much more. youtube.com/gradireland.

More on

Hey @gradireland, I really

appreciate all the emails and advice given to

me since I began college, keep up the good

work!! :) @ PatriciaDowling“

GTI Ireland is part of Group GTI, the world’sleading graduate careers publisher, with apresence in six countries.

Asia

C

Overview

Page 4: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Best for targeting students:➜ Over 200,000 opt-in students and graduates

registered on our database [October 2015]➜ Unbeatable targeting by sector, institution, year

group or discipline➜ Targeted emails and featured jobs = guaranteed

response

Best website:➜ #1 for students researching jobs

and careers (source: trendenceGraduate Barometer)

➜ Ireland’s #1 graduate jobs andcareers website (source:trendence Graduate Barometer)

➜ #1 on Google for ‘graduate jobs’and ‘graduate’ search terms

➜ #1 on Google for ‘careers fair’ ➜ #1 on Google for ‘graduate

internships’➜ Over 1.4 million unique users

(over 6.3 million pageimpressions) from Oct 2014 toSep 2015 (source: GoogleAnalytics)

➜ Fully optimised for mobile andtablet users

Target Online

I would recommend gradireland

to anyone who wants to recruit the cream

of young Irish graduates.

Karen Henry, Irish Education Partners“gradireland services

Homepage banner campaign

Graduate profiles

Inside Buzz Annual online profile

Featured job ongradireland.comJobs and employers

Targeted emails

Employer Hubs

Page 5: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Best publications➜ gradireland: Ireland’s most-read, most established and

most trusted graduate careers directory (source:trendence Graduate Barometer)

➜ Ireland’s 100 leading graduate employers: target topstudents. Research-based, packed with employer insights

➜ Sector guides: highly targeted, sector-specific guides toreach decided students in your sector

➜ Careers service guides: target by university (TrinityCollege Dublin and UCD)

Best events➜ gradireland Graduate Careers Fair: Ireland’s biggest graduate recruitment event (5 October 2016)➜ GRADchances – bespoke sector-specific invite-only events bringing employers together with top

student talent➜ GRADchances STEM and Language Fairs – Sector-specific careers fairs to link employers with

students with particular skill backgrounds (16 and 17 February 2016)➜ gradireland Graduate Recruitment Awards: the most important night of the year for graduate

recruiters (28 April 2016)➜ gradireland Summer Fair: access graduates as they are about to leave university (8 June 2016)➜ New for 2016: gradireland #FYI (2 March 2016)

Print EventsYour campaignCompany profile in thegradireland directory

National StudentChallenge partner

Stand at gradireland Summer Fair

Ireland’s 100 leadinggraduate employers

Listing and display advert in CareersService Guides of leading Irish Universities

Career sector guides

GRADchances partnerEnter the gradireland

Graduate Recruitment Awards

Stand at gradireland Graduate Careers Fair

Our services

Stand at sector-specific careers fairs

Page 6: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

gradireland website

Searchable jobs

Inside Buzz

Leaderboard

MPU Display(Mid Page Unit)

Featured jobs

Site sponsor

Career advice

Key stats➜ Over 1.4 million annual

visitors ➜ Over 6.3 million page

impressions per year➜ 29 specialist career

sector pages.

gradireland is a great site.

We’ve been getting tons of qualified

applicants for our new Dublin position.

Jason Martin, iotum“ Partner buttons

Site fullyoptimised formobile and tablet users

Upcoming deadlines

Page 7: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Unique users – year on year growth

Marketing MPU

0

300,000

600,000

900,000

1,200,000

1,500,000

2012 2013 2014

386,127

583,116

975,161

Why use gradireland.com?➜ With over 1.4 million annual visitors and 6.3 million page impressions per year,

gradireland.com is the only site for employers looking for year-round branding andinstant response.

➜ With more employers than any other Irish careers site and thousands of vacanciesadvertised each year, gradireland.com is the first choice for jobhunting students.

➜ As Ireland’s leading graduate website, gradireland.com is home to hundreds ofarticles on every aspect of graduate career planning, from sector and employerresearch through application processes to salary surveys and sectoral trendanalysis.

➜ 29 specialist career sector pages. ➜ Over 200,000 students registered as of October 2015.

Students find it first➜ gradireland.com is returned at #1when ‘graduate careers’, ‘graduate jobs’ or just

‘graduate’ is entered into Google. ➜ gradireland.com is positioned as the number one destination for students seeking

jobs and careers advice; 68% of traffic to gradireland is sourced via search engines(a large proportion of which is through branded search terms), 19% comes frompartner links such as career service websites, and 13% comes direct to the site.

Twitter feed

Ireland’s 100 leadinggraduate employers

+21%

Our website

2011

1,204,926

1,400,000

2015

Page 8: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Key benefits➜ Video profiles increase

time on page (source:Google Analytics)

➜ Over 466,000 annualpageviews

➜ Comprehensive guide toyour organisation forpotential applicants.

Employer hubs

Maximiseengagementusing video Add in links to your social

networking sites and blogs

Inside Buzz➜ Inside Buzz is a peer-to-

peer platform designed togive students, graduatesand young professionalsan insight into theorganisations they maywant to join. Currentgraduates working in yourcompany are surveyed ona range of subjectsincluding companyculture, interview process,hours, salaries and more.The results are hosted ongradireland within yourEmployer Hub.

Link directly toyour graduatecareers website

Page 9: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Employer Hubs➜ Your online profile is the cornerstone of your annual

presence on gradireland.com.➜ Essential branding – places your organisation in front of the

1.4 million+ annual visitorswho are using gradireland.comto research potential employers and careers sectors each year.

➜ Link to all your jobs, internships or recruitment eventsposted on gradireland.com.

➜ Online profiles are accessed from relevant entry pointsacross the site, including sector pages, driving traffic toyour own site.

➜ Live updates from your blogs and social networking sitesfeed into your online profile.

➜ Showcase profiles of recent graduates currently working inyour company for peer-to-peer endorsement.

Employer Hubs

Use QR codes in print titles tolink between your offline andonline presence

Link directly toyour graduatecareers website

Showcase awards andranking accolades

➜ Inside Buzz has beencalled “TripAdvisorTM forgraduate recruitment”.

➜ Peer-to-peer reviews arethe best and most credibleway to market yourorganisation to potentialhires in the war for TopTalent. Make sure youhave the Inside Buzz!

Page 10: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Access gradireland’s unrivalled student and graduate database

excels as a specialist website as itallows both in-bound traffic (students and graduatesaccessing the website to search for jobs, employers,careers advice and more) and out-boundcommunication. Our database of over 200,000registered students and graduates enables us to sendtargeted messages out on behalf of employers. Andbecause our brand is trusted and our database iscreated by students setting up their own profile andbeing in control of the information they receive, ourout-bound communications are highly effective.

➜ ResponseWe have average open rates of 35%,and often as high as 50% or more, when emailsare sent to a carefully targeted subset of ourdatabase.

➜ Trust We ensure we only send our registered usersinformation they want and value. We do not spamour database.

➜ Targeted Out-bound communications back uponline, print and event activity perfectly. Letstudents know about your new online profile; tellthem when you will be attending an event; advisethem of closing dates or open days.

There are a number of ways in which employers canuse our database to send targeted communications tostudents and graduates, and these are outlined on thepage below.

010000 20000 30000 40000 50000

Accountancy and financial support

Agriculture, animal and plant resources

Banking, insurance and financial services

Charities and voluntary sector

Construction, civil engineering and QS

Emergency services and armed forces

Engineering

Environment and natural resources

Fund management and investment banking

Hosptality, sport, leisure and tourism

Human resources, recruitment and training

IT and telecoms

Languages and cultures

Law, legal services and patents

Library and information services

Logistics and transport

Management consulting

Management, business, administration

Manufacturing and processing

Marketing, advertising and PR

Media and publishing

Medical and healthcare

Performing and creative arts

Property

Public sector and civil service

Retail, sales and customer services

Science, research and development

Social, community and youth

Teaching and education

Total 2016graduates

Number of graduates in our database by sectors

Over 200,000students to target

International reachAs part of the world’s largest graduate recruitment publishingcompany, GTI can help you attract and recruit internationally.

Universities72%

Otherinstitutions28%

Page 11: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Reach the gradireland database using featured jobs

➜ Your immediate vacancy or graduate scheme appearsin a prime position on the homepage, clicking through to the full job posting,which will also be linked to your online profile.

➜ In addition, featured jobs are emailed out torelevant registered users in our database.

Database andfeatured jobs

Page 12: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Send targeted emails to the gradireland database

Band A Band B Band C Band D Band E Band F

How to get hired? Bands B, C or DIf you want to target students and market your firm and your graduate opportunities, why not connectwith them directly to brief them on your graduate programme application process through a targeted,‘how to get hired’ mail? This highly effective mail will provide students with all the information they needto know about your firm and how to improve their chances of landing that job with your firm.

Top-up recruitment Bands C, D or EIf applicant quantity or quality needs a boost, send a targeted email to relevant candidates through a top-up recruitment mail to suitable sub-sections of our talentpool. Immediate response.

Campaign announcement/closing deadline/immediate recruitment/attendance at a careers fair Bands D & EDo you need to engage with students to let them know about yourupcoming deadlines or to market an immediate vacancy? Do youneed to market your attendance at an upcoming careers fair? If so,then a targeted email to our database will ensure that the rightstudents have the most up-to-date information on your graduateopportunities.

Campus presentationinvitations Band AEnsure that you maximisestudent attendance at yourcampus presentations througha gradireland targeted email.This will ensure that only themost suitable students foryour graduate or internshipprogramme[s] are aware ofyour offering, and when andwhere you’ll be on campus.

*This mail will be sent to amaximum of three campusesthat you will be attending, andup to three targeted segmentsof our database.

Competitions Bands D, E or F

If you have a competition offering or special offer for students, this targeted email will ensure the bestresponse to not only market your company and brand, but also drive entries and click throughs tocomplement your campaign.

14,001–20,000€2,750

20,001+€3,355

8,001–14,000€2,150

5,001–8,000€1,500

2,000–5,000€1,250

0–2,000 recipients€950*

gradireland is a fantastic resource for

targeting graduates. We have worked with the

gradireland targeted email on many occasions as it

offers the potential of targeting by sectors (such as

sales and marketing). The email also reaches a

highly relevant audience and this is reflected in the

open rate of the emails. A relevant reach and

friendly team. Colin Devenny, Blue Cube Interactive

Page 13: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

We are delighted with the success we have had in attracting applications

through the gradireland advertising process. The use of the buttons, banners and

targeted emails ensured we received maximum exposure to our target audience and

this was reflected in the high level of strong graduates who applied to us.

We have also found your personal assistance and advice a huge help

throughout the process. Tanya Hunt, The Central Bank of Ireland

Early engagement/internships Bands D & EWith internships becoming increasingly important for students asthey make their career choices, as well as for employers in creatingand developing a talent pipeline, the internship mail is a cost-effective way for you to communicate the benefits of yourinternship programme to relevant students and to encourage them to apply ahead of your closing deadline.

Use the gradireland database for brand or product research

Student research Bands A, B or C

Are you looking to gain an insight into how students perceive your brand or products? Are students’opinions important to you? If so, connect directly with students and graduates in Ireland’s largest studentdatabase through a research-based questionnaire and let their views inform your marketing plan.

We are extremely happy with the

service provided by gradireland. In particular, the

targeted emails ensured a large number of

applications from strong candidates with the

desired profile. Patrick Cadwell, SEKISUI MEDICAL Co.“ We got a great

response to the advert. I will

recommend your website to

clients looking to employ a

graduate. David Lafferty, FCCA“

Targeted emails

Page 14: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

gradireland directory – the official careers directory

The official careers directoryfor all universities andinstitutes of technology inIreland, with a specialNorthern Ireland edition too

➜ 40,000 copies are distributed each year, reachingstudents on every third-level campus in Ireland andNorthern Ireland.

➜ Promote your organisation and advertise yourvacancies, whatever your size or budget.

➜ The only graduate careersdirectory in Ireland – it’sguaranteed to be picked up and read.

➜ Endorsed, promoted andrecommended by all careersadvisers.

➜ Fully integrated with– complement

your directory profile with anonline profile for maximum effect.

➜ All gradireland publications arealso available online.

Page 15: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Four page or double-page entry in A–Z section

Single-page entryin A–Z section

High profile cover positionadvertising within bespokeNorthern Ireland edition

Contact your accountmanager for more details.

Differentiationis key tomaking themost out ofyour entry

Display advert in editorial pages

Employer double page profile

gradireland advertising options to suit all employers, regardless of size or sector

YOU’REWHAT’SNEXT.intel.com/jobs/Ireland

Three-page cover gatefold

The Lidl Graduate Programme is afeast of experiences and opportunities. Discover a new world of professional learning and early responsibility. Find out what happens backstage in a renowned global retailer and learn about us, the business and about

in a heartbeat and in years to come you’ll be able to say ‘I was there’.

jobs.lidl.ie • jobs.lidl-ni.co.uk

Takethe

stage

� e LidlGraduate

Programme

� eperformance

of yourlife

Publication display units

on every campus

Bound-in insert

Careersdirectory

Village

Menu

Health & Safety

Property, Construction & Facilities

Marketing

IT Systems

Public Relations

Visual Communications

Procurement

Retail Operations/Area Management

Buying

Risk/Compliance/Legal & Insurance

Logistics & Supply Chain Management

Finance & Accounting

HR

ENTRY(YOU ARE HERE)

Limited Places

THE PERFORMANCEOF YOUR LIFETAKEAWAYS

Choose to live a little

Takethe

stage

� e LidlGraduate

Programme

� eperformance

of yourlife

jobs.lidl.ie • jobs.lidl-ni.co.uk

Page 16: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

14 | IRELAND’S 100 leading graduate employers 2015/16 gradireland.com/irelands100

Managing Ireland’s longest running graduate placement programme gives me an enormous amount of personal and professional satisfaction. It’s fascinating and challenging to keep the programme evolving and delivering to meet the needs of employers and the ambitions of graduates.

Of course ambitions need to be grounded in reality, and the reality of hard work, which is something I’ve always realised during my own career to date. I come from a family where hard work, and entrepreneurship, was always around me. A few years after I was born my mother started the company that is now Broderick Brothers bars in the basement of our house so I’ve always been aware of the realities of running a business. It’s been fascinating to watch that business grow and develop into the international operation which it now is, and I’ve learned a lot from the family connection to that business.

But I always wanted to pave my own path, and to be honest I’ve always been a hard worker. When I was in school I was working in the local Centra supermarket in

Terenure, where I was given an incredible amount of trust and responsibility considering my age. Business was always the area where I wanted to work and after my Leaving Cert, I went to do a degree in Business Management in IT Tallaght. I thoroughly enjoyed the whole college experience, it was a practical course and there was so much else in college to become involved in. I was very busy in so many regards, from organising nights out to becoming involved in the Students’ Union. When you take the skills I was learning in college and match them with the commercial experience I was getting from working in Centra, I was gaining a lot of the skills that are used on a day to day basis in my current role with Ibec. Things like commercial awareness, the importance of customer service, all skills that I was constantly using in through my

programme during my summer holidays, so I’d built up quite a bit of good practical work experience.

of the Student’s Union. This full time position was the start of a fascinating year. I learned so much, about everything from making and executing strategies to meeting with senior management, handling disputes, queries and crises. It was great to have the responsibility and the autonomy that we had, and we got some important work done. For instance, during my time in the role we successfully lobbied for and fundraised for the establishment of a crèche in the college, something which is of tremendous and lasting benefit to both students and staff.

The Ibec Export Orientation Programme

interested in and was successful in getting on the Shortlist while I was still in

I deferred my place on EOP for a year. I reactivated my place when I was finished with the SU and narrowly missed out on

Whilst waiting to be placed I was working in a sales position with Masterfoods when

David Broderick, Manager of Ibec’s Export Orientation programme (EOP) talks about his own career to date, the challenge of running a major international programme and the fundamental necessity of hard work.

gradireland.com/irelands100 IRELAND’S 100 leading graduate employers 2015/16 | 15

2002 Graduated IT Tallaght

2005/2006Students Union, IT Tallaght

2006/2007 Sales Executive Masterfoods

2007/2009 Executive, Ibec EOP Programme

2009 Ibec EOP Programme Manager

2015 Ibec Senior Membership

Students Union, IT Tallaght2005/2006

2002

Students Union, IT Tallaght2005/2006

Graduated IT Tallaght 2002

2015

2009

Programme2007/2009

Masterfoods2006/2007

Ibec Senior Membership 2015

Ibec EOP Programme Manager2009

Programme Executive, Ibec EOP 2007/2009

Masterfoods Sales Executive 2006/2007

Students Union, IT Tallaght

gradireland.com/irelands100 gradireland.com/irelands100 IRELAND’S 100 leading graduate employers 2015/16 15|IRELAND’S 100 leading graduate employers 2015/16

➜ The 100 most popular employers as voted for inIreland’s largest student poll.

➜ Lists the top employers in 12 key sectors of work.➜ Based on an independent research survey

conducted by trendence, Europe’s leading graduateresearch firm.

➜ Distributed exclusively to students in the topuniversities through departments and careersservices.

➜ Acts as an invaluable research tool and referenceguide for students, careers services, professionalinstitutions and businesses across Ireland.

➜ Promoted through the gradireland National StudentChallenge; through print titles and at events; andaccessed directly from the homepage.

Ireland’s 100 leading graduate employers

Uniquely insightful editorial

28 | IRELAND’S 100 leading graduate employers 2015/16

gradireland.com/irelands100

The most popular graduate employers by sector 2015/16

Survey results

Accountancy/professional services

A career in accountancy and professional services is traditionally regarded as one

of the securest routes for graduates. Unsurprisingly, most students interested in

this sector are studying business and administrative studies.

Male 43.0% Female 57.0%

Yes 56.2%

Finance, Economics, Marketing,

Law 4.5%

Education/Teaching 3.5%

Politics 1.7%

Ethical and moral issues play

an important role in my choice

of employer

Top subjects of study

Top ten accountancy/

professional services

employers

2015/16 2014/15

rank rank

1 PwC 2

2 Deloitte 1

3 KPMG 3

4 EY 4

5 Grant Thornton 5

6 IFAC Accountants 7

7 Mazars 8

8 BDO 6

9 Russell Brennan Keane –

10 Baker Tilly Ryan Glennon 10

GenderRelated internships

If I can’t get a job when I

graduate, I will fall back on

postgraduate study

Mobility

I have a definite career plan

and know what I will be doing

in ten years’ time

I plan to look for my first job at my place

of study 16.1%

I plan to look for my first job at my

original home region 28.1%

I plan to look for my first job across

Ireland 51.3%

I plan to look for my first job abroad 4.4%

Agree 58.1%

Agree 37.9%

Agree 70.9%

gradireland.com/irelands100

IRELAND’S 100 leading graduate employers 2015/16 | 29

The most popular graduate employers by sector 2015/16

Banking, investment & financial

services

is still regarded as a solid, and lucrative, career path for graduates.

Survey results

Male 57.6% Female 42.4%

Yes 53.2%

Finance, Economics, Marketing,

Law 9.2%

Mathematical science/statistics 5.1%

Medicine, dentistry and related subjects

3.3%

Computer science 3.2%

Ethical and moral issues play

an important role in my choice

of employer

Top subjects of study

GenderRelated internships

If I can’t get a job when I

graduate, I will fall back on

postgraduate study

Mobility

I have a definite career plan

and know what I will be doing

in ten years’ time

I plan to look for my first job at my place

of study 8.7%

I plan to look for my first job at my

original home region 20.7%

I plan to look for my first job across

Ireland 54.9%

I plan to look for my first job abroad

15.8%

Agree 56.9%

Agree 29.8%

Agree 42.0%

Top ten banking employers

2015/16 2014/15

rank rank

1 Bank of Ireland 1

2 Goldman Sachs 6

3 AIB Group 2

4 Citi 3

5 JPMorgan Chase 4

6 Central Bank 4

7 Bank of America Merrill Lynch 8

8 Morgan Stanley -

9 HSBC -

10 Barclays -

Page 17: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Ireland’s 100 leading graduate employers advertising options

Get maximum impact with a company profile Or with a cover gatefold position

Village

Menu

Health & Safety

Property, Construction & Facilities

Marketing

IT Systems

Public Relations

Visual Communications

Procurement

Retail Operations/Area Management

Buying

Risk/Compliance/Legal & Insurance

Logistics & Supply Chain Management

Finance & Accounting

HR

ENTRY(YOU ARE HERE)

Limited Places

THE PERFORMANCEOF YOUR LIFETAKEAWAYS

Choose to live a little

Takethe

stage

� e LidlGraduate

Programme

� eperformance

of yourlife

jobs.lidl.ie • jobs.lidl-ni.co.uk

Page 1Company purposeand opportunities

Page 1Company purposeand opportunities

Page 2Brandingadvertisement

➜ ➜ ➜Page 2Graduate profile

Research powered by Top ten employers 2015 Top ten in ScienceTop ten in IT

and launched in the

Europe’s leading employer brand report company

Student research

Measure the performance of your employerbrand using the trendence GraduateBarometer. Benchmark your graduate offeringwith our comprehensive annual survey ofgraduate salaries and recruitment trends.

Other advertising options:Four page profile • Display advert in editorial • Premium cover positions

The Lidl Graduate Programme is afeast of experiences and opportunities. Discover a new world of professional learning and early responsibility. Find out what happens backstage in a renowned global retailer and learn about us, the business and about

in a heartbeat and in years to come you’ll be able to say ‘I was there’.

jobs.lidl.ie • jobs.lidl-ni.co.uk

Takethe

stage

� e LidlGraduate

Programme

� eperformance

of yourlife

Boston ScientificPfizerAbbott IrelandGlaxoSmithKlineEli Lilly Company MedtronicICON Clinical ResearchAllergan PharmaceuticalsStryker IrelandNovartis

GoogleAppleMicrosoftFacebookIBMBioWareBlizzardAccenture Technology Solutions

SAPHP

Ireland’s 100

1 Google www.google.ie2 PwCwww.pwc.ie3 Dept of Education and Skillswww.education.ie4 Accenturewww.accenture.com/ie-en5 Deloittewww.deloitte.com/ie6 Jameson-Irish Distillerswww.irishdistillers.ie7 Dept of Foreign Affairswww.dfa.ie8 RTÉwww.rte.ie9 Diageowww.diageo.com/en-ie

10 Lidl Irelandwww.lidl.ie

Page 18: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

The gradireland range of sector guides – to target students with sector-specific skills

➜ Highly focused sector-specific careersinformation.

➜ Distributed to and used by academicdepartments – niche targeting.

➜ Written by careers and industry experts.➜ Hugely popular with department heads and

career-minded students.➜ Distributed at campus fairs and

recommended by careers services.➜ Designed to promote your organisation as a

leading player in the sector.➜ Published online in the sector sections

within .

Essential products to reach students focused on specific careers

Titles in the series• Engineering • IT • Finance • Law • Languages

➜ Highly focused – promote your organisationexclusively to students in key universities.

➜ Careers advisers promote the Careers ServiceGuide in their classwork.

➜ Perfect for promoting internships as well asadvertising vacancies.

➜ Written by, used and promoted by individualuniversity careers services.

Target students at leading universities

Double-page entry inemployers’ A–Z section withgraduate profiles or display

Sector guides advertising options

Single-page entryin employers’ A–Zsection

Premium cover positions

This is an excellent

publication and will be of immense

value to engineering students.

Engineers Ireland“

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gradireland Graduate Recruitment Awards 201628 April 2016, The Mansion House, Dublin

The gradireland Graduate Recruitment Awardsand gala dinner in The Mansion House, Dublin isIreland’s premier event to celebrate andrecognise the strength of employer brands oncampus and excellence in graduate recruitment.

The gradireland Graduate Recruitment Awardsrecognise Ireland’s most popular graduaterecruiters, as voted for in a huge poll ofundergraduates, as well as the recruiters with thebest marketing campaign, work experience orinternship programme, and a host of othercategories (see panel on right).There are alsosponsorship packages available for companieswishing to associate themselves with the best inIrish graduate recruitment.

To reflect the continued growth in quality and quantityof submissions, silver and bronze awards have beenadded to all nominated awards categories, wideningyour chances of success!

Nominate your company for the followingawards:➜ Best Graduate Recruitment Website ➜ Best Innovation on Campus ➜ Best Student Marketing Campaign ➜ Best Internship Programme➜ The gradireland Diversity Recruitment Award➜ Best Graduate Training and Development

Programme➜ Graduate Employee of the Year➜ Graduate Employer of the Year

The Graduate Recruitment Awards was a well

organised showcase of higher education partnerships

with employers. A very successful event.

Seamus McConomy, University of Ulster“Well done to you all for putting on

such a great night! I thoroughly enjoyed it.

Please make sure you let me know as soon

as next year’s date is secured so I can put it

in the diary. Jane Murphy, Google“

research partnermedia partneras voted ingradireland Graduate Recruitment Awards

Congratulations on the Awards, you are upping

the game every year. Paul Vance, KPMG“

Sector guides & Awards

Page 20: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

110 stands • 7,000+ students • interview facilities • company presentations

➜ Extensively promoted to the gradireland.com database of registeredstudents and by careers services on campuses nationwide to maximisestudent participation.

➜ Meet thousands of career-minded students in one place.➜ Unique sector-based floor plan.➜ Expert CV clinics and extensive range of seminars ensure all-day

attendance from students seeking both careers advice and jobs.➜ The official national graduate careers fair in Ireland.➜ Social media support ensured the event trended on Twitter last year.

the official graduate careers fair for the following 13 Universities and Institutes of Technology

media partner

graduate careers fair

The most popular careers fairs in Ireland

Stand optionsThere are a huge range of stand options available, tosuit all budgets. However, stand positions are bookedup very early so we would encourage you to contactyour Account Manager to reserve your stand locationat the earliest available opportunity.

Specialist zones help direct students within the hall.Each fair also features Jobs Walls throughout the hall.These display live opportunities for students whichthey can apply to directly (over 3,500 live jobs wereadvertised at the October 2015 gradireland GraduateCareers Fair). This is a key factor in driving studentattendance and they are carefully positioned to ensureconsistent footfall around the hall.

Pre-event marketing is crucial to drive relevant andprepared students to your stand and create awarenessof your unique graduate offering. Options includetargeted emails to the gradireland talent pool,advertising in the pre-fair magazine and on the eventweb pages, and banner/MPU campaigns on

.

Thank you so much for your help [at the

gradireland Graduate Careers Fair]. We thoroughly enjoyed

the whole experience and were overwhelmed with the

enthusiastic response we received from the students on

the day. Eddie Dwyer, Jaguar Land Rover“

5 October 2016, RDS, Dublin

Had a lovely time at #gradireland

today. Especially thought the seminars were

good, especially interview skills and

opportunities in science. @sineadleavy“IT Blanchardstown Dublin City

UniversityDublin Institute of Technology

Dún Laoghaire IADT Dundalk Institute of Technology

Institute ofTechnology Carlow

Institute ofTechnology Tallaght

National College of Ireland

MaynoothUniversity

St Patrick’s CollegeDrumcondra

The Open University Trinity CollegeDublin

Waterford Institute of Technology

Page 21: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

More than 40 exhibitors’ stands • 4,000+ students • interview facilities • organisation presentations

➜ Promote your vacancies to motivated graduates available to startimmediately.

➜ Perfect for promoting internships to recent graduates or students goinginto their final year.

➜ Held after finals to ensure that attendees are career-focused.➜ Extensively promoted to the gradireland.com database of registered

students and by careers services on campus nationwide to maximisestudent participation.

➜ Expert CV clinics and extensive range of seminars ensure all-dayattendance from students seeking careers advice as well as jobs.

summer fair

➜ GRADchances are a series of innovative invite-only events whichbring the best and brightest students together with employers.

➜ Engage with relevant students via case study scenarios, bespoketeam challenges and presentations.

➜ Each event is developed exclusively for employers in a specificdiscipline to network with top students .

➜ Targeted invitations to final and penultimate year studentsguarantee attendance.

gradireland event magazine➜ 15,000 copies distributed three weeks before the

fair to all campuses in Ireland.➜ Reaches all students, including those unable to

attend.➜ At the event it is also important to stand out.

Options here include advertising in the eventprogramme, inserting promotional material in theattendee goody-bags, and having drop-downbanners around the hall.

gradireland Events App➜ Access the profiles of all registrants and their

information➜Rolling timeline feed – attendees and exhibitors

contribute to the feed➜Use push notifications to drive student engagement

Post-fair is often a great opportunity to reinforceimpressions made at careers fairs. Send a targetedemail to attendees following up with additionalinformation and links.

Maximise your fair presence

8 June 2016, RDS, Dublin

Well done on the Summer Fair

yesterday – great event, great day. There

were lots of students around and it went

very well. I heard there was a great buzz up

in the seminar rooms too!

Julie Goggins, Third Level Liaison, Engineers Ireland

Careers fairs

FD maintain a close link with gradireland and

their events as they are targeted, creative and engaging –

providing that fun factor which ignites passion in the

students when considering their career choices.

Liz O’Hanlon, First Derivatives“

Page 22: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Now in its fifth year, the National Student Challenge isa unique event from gradireland. It combines onlineassessment of the business acumen of students in thetop universities in Ireland with Final Day event-basedchallenges in order to identify and recognise Ireland’sbrightest and most able undergraduates.

The students who take part in the online assessmentare ranked on an overall leaderboard. The top 60students then progress to a Final Day contest wherethey complete a series of challenges which are createdin conjunction with cut-e and which reflect partnercompanies’ recruitment criteria and corecompetencies. The overall winning students receivecash prizes and each challenge also produces its ownindividual winner.

The gradireland National Student Challenge has been designed to alloworganisations to partner with gradireland in two ways.

The contest will go online in September, with the Final Day taking placein March. So take up the Challenge and partner with us in this bold,innovative and exciting competition.

Gold partnerLimited to eight organisations, the Gold partnership package will giveextensive exposure on campuses and media channels across Ireland.Benefits include: logo featured prominently on all marketing collateraland dedicated website; sponsorship of an individual exercise at the

final event; online profile on event site; banners in the Final Dayvenue; advertising in the event programme; optional and freeconsultation with cut-e; all student data consisting of LeavingCertificate results, degree subject, email addresses, each individual’sonline exercise scores and assessment scores of the finalists; and fullpost event feedback report.

Silver partnerThe Silver partnership package includes: logo featured on all marketingcollateral and dedicated website; online profile on dedicated website;advertising in event programme; bag insert in goody bags for all finalists.

Partnership opportunities

Check out the challenge for yourself at

gradireland.com/challenge

It’s great to see employers supporting this type of

competition and getting some engagement with students.

That’s probably the most important thing.

David Galbraith, National Student Champion 2012“

We have been really impressed by the standard of

students here. Some of them seemed to have the complete

package; brains, personality and charisma. It’s great to see.

Susan Murdock, Graduate Programme Manager at Bank of Ireland (BoI)“

More on

gradireland National Student Challenge

Page 23: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

Key dates for your diary

Make sure you don’t missout on any of the gradirelandevents in 2016!

Student Challengeand Key dates

2 7 / j a n u a r y / 2 0 1 6Dubl in c i ty centre

1 0 / F e b r u a r y / 2 0 1 6RDS, Dubl in

1 6 / F e b r u a r y / 2 0 1 6Dubl in c i ty centre

1 7 / F e b r u a r y / 2 0 1 6RDS, Dubl in

2 / M a r c h / 2 0 1 6RDS, Dubl in

2 3 / M a r c h / 2 0 1 6UCD Quinn Bus iness School , Dubl in

2 8 / A p r i l / 2 0 1 6The Mans ion House,

Dawson St reet , Dubl in

8 / j u n e / 2 0 1 6RDS, Dubl in

5 / O c t o b e r / 2 0 1 6RDS, Dubl in

further study fair

+ –x =

engineering maths

technologyscience

STEM fair

graduate careers fair

summer fair

For a full list of gradireland’sevents see gradireland.com/search/events. To bookattendance at any of theevents listed above pleasecall your account manageron +353 (0)1 645 1500.

➜ To help drive early engagement, gradireland#FYIis a content creation and student engagementcampaign, culminating in an event on 2 March.

➜ This is a unique, experiential event to bring firstyear students together with employers,professional bodies, career professionals andmore.

➜ To find out more about how you can ensure youremployer brand is communicated to studentsfrom day one, contact your Account Manager.

New for 2016

Page 24: Product information 2016 - gradireland...Employer branding and graduate recruitment online, in print and in person Product information 2016 The official graduate careers products for

gradireland.com www.groupgti.com [email protected]

Great BritainGTI

The Fountain Building

Howbery Park

Wallingford

Oxon OX10 8BA

United Kingdom

Tel: +44 (0) 1491 826262

Email: [email protected]

GTI

First Floor Offices

75 Farringdon Road

London

EC1M 3JY

United Kingdom

Tel: +44 (0)20 7061 1900

Email: [email protected]

GermanyStaufenbiel Institut

Print and Online-medien

Maria-Hilf-Straße 15

50677 Köln

Germany

Tel: +49 (0) 221 912 66 46

Email: [email protected]

Staufenbiel Institut

Events and Recruiting Solutions

Wildunger Straße 6

D-60487 Frankfurt am Main

Tel: +49 (69) 255 37-0

Email: [email protected]

SwitzerlandStaufenbiel Institut

Wildunger Straße 6

D–60487 Frankfurt am Main

Tel: +49 (69) 255 37-0

Email: [email protected]

AustraliaGradAustralia

Email: [email protected]

MalaysiaGTI Media (Malaysia)

23–6, 6th Floor, Jalan SP 2/1

Serdang Perdana 2

43300 Seri Kembangan

Selangor Darul Ehsan

Malaysia

Tel: +603 89 41 50 55

Email: [email protected]

SingaporeGTI Asia Pte Ltd

1 Lorong 2 Toa Payoh

#04–02 Yellow Pages Building

Singapore 319637

Tel: +(65) 6294 06 87

Email: [email protected]

Ireland

GTI Ireland

14–16 Lord Edward Street

Dublin D02 YC63

Ireland

Tel: +353 (0)1 645 1500

Email: [email protected]

For employer branding research, contact:

trendence Institut Markgrafenstr. 62

D–10969 Berlin

Tel: +49 30 259 29 88-0

trendence.com