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Page 1: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

Executive Post Graduate Program

in Management Batch 07

Page 2: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• Broad Contours

• Unique Features of Program

• Who Should Attend

• Program Architecture

• Fees

• Certificate

• Program Profile

• About IMT Ghaziabad

• NIIT Imperia Edge

• Admission Process

• Detailed Module Wise Contents

CONTENTS

For more details visit: http://www.imt.edu/Programmes/PORTFOLIOOFELDs.aspx

Page 3: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

Program Director: Senior Faculty from IMT Ghaziabad

Duration: 1 Year

Eligibility: Graduates/Diploma Holders with a minimum experience of Two year as on 1st October 2014

Schedule: Friday- 6.30 PM to 9.30 PM

Fees: Rs. 1,37,500/- + 12.36% Service Tax = Rs. 1,54,495 (This does not includes Fees for Campus Visit; Campus visit fees @Rs. 6,000/- per day; Fees payable in Installments; Bank Loan Facility available)

BROAD CONTOURS

Page 4: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

UNIQUE FEATURES

Pedagogy

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class

Focus on Strategy

• 2 Modules focusing on Basic and Advanced aspects of Strategic Management

Campus Visits

• 2 IMT Ghaziabad Campus Modules; 1st at the beginning (3 days) and 2nd towards the end of the program (3 days)

Certification

• Graded Certificate in Post Graduate Program in Management on Successful Completion from IMT Ghaziabad

Alumni Status

• IMT Ghaziabad MDP Alumni Status

Page 5: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• Exclusively designed for professionals who are at early stages of their career – Working Professionals with minimum one year of work experience

– Professionals with 2-8 years of experience would be given preference in selection

• Professionals looking to acquire managerial skills to accelerate their career growth

• Professionals looking for a rigorous management program from a reputed management institute

WHO SHOULD ATTEND?

Page 6: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1st 3 Days Campus Visit

Teaching on SLT Platform

2nd 3 Days Campus Visit

Certification from IMT Ghaziabad

IMT Ghaziabad Alumni Status

PROGRAM ARCHITECTURE

Page 7: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Accounting for Managers

2. Quantitative Techniques for Decision Making

3. Business Environment

4. Corporate Finance

5. Business Communication

6. Marketing management

7. Operations and Supply Chain Management

8. Strategic Use of IT

9. Organizational Behaviour and Human Resource Management

10. Fundamentals of Strategic Management

11. Advanced Concepts of Strategy

PROGRAM MODULES

Page 8: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• Attendance Criteria • Minimum 50% Attendance in each module

• Minimum 80% Attendance in the entire program

• Certification Criteria

– For Successful Completion of the program

• Maintain Minimum Attendance Criteria

• Not More than 2 Poor Grades

– For Certificate of Participation

• Maintain Minimum Attendance Criteria

• More than 2 poor grades

ACADEMIC GUIDELINES

Page 9: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

SAMPLE CERTIFICATE - FRONT

Shyam Gupta

has satisfactorily completed the

Executive Post Graduate Program in Management

held between April 2013 - March 2014

Program Director

IMT Ghaziabad

Page 10: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

SAMPLE CERTIFICATE - BACK

Page 11: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• The fees for the program can be paid by cash, cheque or DD drawn in favor of “Institute of Management Technology Ghaziabad”

• The fee can be paid in installments as given below:

* Inclusive of service tax

Installment Schedule

Application

Fee** Initial

Amount* Registration

Fee * I* II* III*

Month Nov, 2014 Jan, 2015 Mar, 2015

Amount Rs. 1124/- Rs. 11236/- Rs. 50,562/- Rs. 30,899/- Rs. 30,899/- Rs. 30,899/-

**Application Fee is non- refundable and should be payable to NIIT Imperia

# the initial amount will be NON- REFUNDABLE if the applicant is selected by the Institute. If the applicant is Not selected by Institute, initial amount shall be refunded with in 30 days from result declaration date

FEE PAYMENT SCHEDULE

*It is suggested that applicants complete the admission/ registration process at the earliest possible due to limited availability of seats at the centres.

Page 12: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

PROGRAM PROFILE

Page 13: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• I would like to recommend this program to all as it is a lot of value add for a working professional. Good course structure and supportive people and processes are added incentives.

Varun Hemrajani, ELS Engineer, Avery Dennison • I had apprehensions regarding this course as it was being

offered for the first time but I was later impressed by the design and it showed that NIIT and IMT had put in a lot of effort in designing this course. I can safely say that I feel proud to be a part of the first batch. Through this course I also got an opportunity to interact with professionals from diverse backgrounds. I think this course will go a long way.

Amit Bhattacharjee, Deputy Manager, Gujarat Gas Co. Ltd.

STUDENT SPEAK

Page 14: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

PROGRAM PROFILE**

Rich in experience from 8 years to 20 years Average Experience- 5 Years

Diverse educational background

Representation from all industry Sectors

*Total participants- 259

47%

28%

14%

11%

Exeprience (in Years)

1 to 3

4 to 6

7 to 10

more than 10

13%

22%

42%

15%

8%

Graduation Qualification

B.A.

B.Com.

BE/ B. Tech

B.Sc.

Others

12% 2%

37%

20% 2%

3%

9%

7%

4%

4%

Industry Sector BFSI

Education

IT/ITES

Manufacturing

FMCG

Government

Telecom

Services

Consulting

Healthcare/ Pharma

Page 15: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• MD- DBM India

• VP- NSL Mining, Shobha Developers, Indus Towers, Axis Bank

• AVP- Tata Teleservices, Scope International

• Associate Manager- Gujarat Gas

• Assistant Manager- IBM Global, Madura Clothing, Axis Bank, Bank of America, TCS

• Deputy Manager HR- Avantha Group

• Team Leader- Oracle, Accenture

• Team Manager- HCL Comnet

• Project Manager- Mahindra Satyam

• Marketing Manager- Merlin Projects

• Center Manager- Max New York Life Insurance

• Channel Manager- Airtel

• Associate Director- ISB

• GM- Rallis India

• DGM- HCC Ltd

• RM South India- Rediff.com

• Regional Sales and Marketing Head- NIIT Ltd

• Regional Manager- Nivea

• Deputy Manager- Videocon Industries

• Sr. Medical Officer- Haryana Government

• Sr. Manager- Welspun India, Bajaj Finance,

• Manager- Aditya Birla, Bharti Airtel

• Asst. Maneger- Larsen & Toubro, Videocon

• Asst. Restaurant Manager- Westin

• IT Analyst- Mckinsey

*Indicative List

PROGRAM PROFILE- SAMPLE DESIGNATIONS*

Page 16: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

STUDENTS FROM TOP ORGANIZATIONS

*Indicative List

Telecom BFSI IT/ITES and Consulting

Electronics & FMCG

Manufacturing

Page 17: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

CAMPUS VISIT PICTURES

Page 18: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• IMT G is one of the most reputed B- schools in India

• IMT was established in 1980

• IMT Alumni includes prominent entrepreneurs and business executives like: – Dev Amritesh, President & COO- Dunkin’ Donuts India

Jubilant FoodWorks Ltd

– Madhulika Makar, Director, Mirus Private Limited

– Prasoon Joshi (Eminent advertising personality and regional creative director, APAC, McCann Erickson)

– Debashis Das (Marketing Head, Mother Dairy)

ABOUT IMT GHAZIABAD

For more information about the institute, please visit www.imt.edu

Page 19: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

IMT Ghaziabad Ranked 7th overall and 5th in Marketing by Economic Times Rankings 2011

IMT Ghaziabad given the highest rating of 'A* * *' by CRISIL

IMT Ghaziabad ranked 9th overall by Business India's 'Best B-schools survey 2011

ABOUT IMT GHAZIABAD cont’d…..

Page 20: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

About NIIT Imperia

Page 21: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• Technology: – Inbuilt Redundancies – Infrastructure to reduce breakdown (Extended C-Band)

• Student Facilities – Transit: when travelling to other cities – Transfer: permanent change in location to other city – Recorded Lecture: when absent in a session

• Students Services – Students Services Portal – Learning Management System – Collaborative Environment

• Availability of Trained professional to address queries between 9 AM to 9 PM, 365 days

• Continuous Communication – Mails – Phone Calls – SMS

• Facility to pay fees in Installments

NIIT IMEPRIA EDGE

Page 22: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• “Best Telecom & Satellite Learning Providers in Education”, ASSOCHAM National Education Excellence Awards 2013 , 8th April 2013

• “Outstanding Student Support Services”, Asian Learning Leadership Awards, 25th September 2012

• “Outstanding Blended Course” for Post Graduate Diploma in International Business Strategy, World Education Congress, 29th June 2012.

• “Best Training Institute for Working Professionals”, World Education Summit, 15 July 2011.

• Polycom Intelligent Enterprise Award for Synchronous Learning Technology, 2009

AWARDS AND ACCOLADES

Page 23: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

23

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Click here to play video of NIIT Imperia

Tabulation of responses

Quizzes randomly created by the teacher

SYNCHRONOUS LEARNING

Page 24: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

ADMISSION PROCESS

Page 25: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

Application period • Application for the Batch will commence in July 2014 and will close in

September 2014

Application forms • Application forms can be obtained from www.niitimperia.com or at local

NIIT IMPERIA Centres • Students could also apply online at www.niitimperia.com

Class would commence on or after October 2014

Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day notice posted on the NIIT Imperia website 2. Applicants are advised to apply as early as possible to avoid rejection of their application form

HOW TO APPLY

Page 26: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

Selection to the program will be based on

1. Profile (as Mentioned in the application form and documents provided)

2. Statement of Purpose

3. Performance in Program Aptitude Test (PAT)

– Verbal Ability & Communication Skills

– Numerical Ability

– Logical Reasoning & Creative Problem Solving

– Supporting Personality Traits

SELECTION PROCESS

Page 27: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• What is Information Session? – It is a telephonic conference call arranged for

interested participants, to address their specific queries regarding the program

• Why should I attend the conference call? – To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call? – NIIT Imperia Product Management &

Academic Team would address the queries regarding the program

• How can I register for the conference call? – Register Online using the following link –

http://bit.ly/EPGP07Concall

CONFERENCE CALL/ INFORMATION SESSION

Page 28: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

• 1 Passport size photo affixed [Latest photo with light backdrop]

• Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

• Proof of Graduation Completion [Provisional / Degree Certificate]

• Proof of Graduation % [Graduation Marks sheets for all years]

• Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

• Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

All Documents should be Self Attested

DOCUMENTS REQUIRED FOR APPLICATION

Page 29: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

DETAILED MODULE-WISE CONTENTS (BASED ON CONTENT OF PREVIOUS BATCH, SUBJECT TO REVISION)

Page 30: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Corporate financial reporting system

2. Fundamentals of accounting, debit credit rules, Journal Entry, Ledger, introduction to GAAP

3. Profit & Loss A/C, Balance Sheet, Cash Flow Statement, other sources of financial information for decision making

4. Segment Reporting and other contemporary trends in corporate reporting

5. Analysis of financial Statements: Financial Ratios- inter firm comparison- economic value added- use of accounting information for decision making

ACCOUNTING FOR MANAGERS

Page 31: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Central Tendency: mean , mode median, Dispersion: range , standard deviation, variance, Skewness, Kurtosis

2. Probability application for business

3. Probability Distributions : Binomial, Poisson , Normal

4. Level of significance, Hypothesis Testing : t test, z test

5. Correlation : Karl Pearson Coefficient, Rank Correlation

6. Regression : Least Square method

QUANTITATIVE TECHNIQUES FOR DECISION MAKING

Page 32: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Economic System: Market and government, free market economy, mixed economy and planned economy

2. Environment of business: Internal and external economic environment

3. Macroeconomic environment: Savings, investments, inflation, unemployment, business cycle

4. Fiscal policy and business environment, government budget, tax, subsidies, Indian fiscal policy scenario.

5. Monetary policy and business environment, RBI policies. Commercial banks, credit control. Financial system in India.

BUSINESS ENVIRONMENT

Page 33: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Role of Finance manager in changing environment, Sources of finance, Introduction to Time Value of Money

2. Capital Budgeting Process, Estimating Cash Flows, Methods Of Capital Budgeting Evaluation, NPV, IRR, Ranking of Projects

3. Cost of Capital: Cost of debt, cost of equity, risk and return

4. Capital Structure, Optimum Capital Mix, Arbitrage Process, Operating and financial leverages

5. Dividend Policy, Dividend Policy Practices In India, share, buy-back of shares.

6. Working Capital Management: operating cycle of working capital, financing of working capital, receivables management.

CORPORATE FINANCE

Page 34: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

In Campus

1. Managing Communication Challenges

2. Communicating Cross Culturally

3. Interpersonal Communication

4. Communicating to an Audience

5. Communicating with Customers and Clients

In the Studio

1. Strategic Approach to Written Communication

2. Effectively Drafting Positive, Negative and Persuasive Messages

3. Employment Communication

BUSINESS COMMUNICATION

Page 35: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Market Analysis 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product

management 4. Branding

5. Nature and Scope of Sales Management 6. Sales Force Management 7. Understandings Distribution Management 8. Introduction to Marketing Research and

Research Design

MARKETING MANAGEMENT

Page 36: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Operation & Competitiveness, Operations strategy,

2. Quality management

3. Project Management,

4. Inventory management

5. Forecasting analysis

6. Supply Chain Management: Issues & Challenges

7. Supply Chain Integration

8. Strategic Alliances

9. New developments and imperatives in Supply Chain Management

OPERATIONS & SUPPLY CHAIN MANAGEMENT

Page 37: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Individual : Personality, Perception, Values, Attitude

2. Group Dynamics and Team Effectiveness 3. Motivation : Concepts and Application 4. Developing Leadership Competency 5. Organization Structure and Change 6. Strategic Role of HRM: Indian & Global Perspective 7. Talent sourcing 8. Learning and Development Interventions 9. Managing Performance 10.Compensation Management

ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT

Page 38: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Business and IT Alignment

2. Strategic planning

3. Sourcing Strategy

4. Strategy for managing IT lead change

STRATEGIC USE OF IT

Page 39: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Introduction to Strategic Management

2. Process of strategy

3. Strategic framework

4. Environment Analysis- Competitive forces

5. Internal analysis

6. Growth strategies

7. Different dimensions of strategy- structural and behavioral

8. Differentiation and focus

9. Evaluation of strategy

10. IT and Strategy

FUNDAMENTALS OF STRATEGIC MANAGEMENT

Page 40: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

1. Strategic Marketing Management

2. Strategic Customer Points

3. Obtaining a Sustainable Competitive Advantage

4. Alternative Business Strategies & Marketing Warfare

5. Human Resource Investment Considerations

6. Strategic role of HRM

7. Strategic Implementation: Workforce Hiring and Utilizations

8. Corporate Re-structuring

9. Mergers & Acquisitions

10. Strategies for M & A

ADVANCED CONCEPTS OF STRATEGY

Page 41: Executive Post Graduate Program in Management Batch 07125.19.35.234/DownloadFiles/EPGP07.pdf · 2. Segmentation, Targeting and Positioning 3. Product, Product line and Product management

For any Queries Or Doubts,

Call Us At 1800 266 0304

(Or)

Write to [email protected]