product camp sf 2013 keynote: passionate about product management
Post on 13-Sep-2014
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"Why I'm Passionate About Product Management." A lighthearted pictorial keynote for Product Camp San Francisco (Oct 2013). Since we typically talk about wearing lots of hats, I've instead referred to shoes.TRANSCRIPT
WHY I’M PASSIONATE ABOUTPRODUCT MANAGEMENT
Rich Mironov@ProductCampSF 12Oct13
• Unrepentant product guy• 6 startups, 60+ consulting clients
• Blogging about products since dinosaurs roamed Cupertino
• Founded Product Camp• #prodmgmt team psychiatrist
ABOUT RICH
• No one understands what we do• Responsibility, but no authority• We’re not really the CEOs• Tactical buries the strategic• Often product janitors
PRODUCT MANAGEMENT IS TOUGH
3
• Think beyond the current sprint
• Keep dreams anchored to realities
• Ship great products• Help other groups be
heroes
BUT HUMBLY, WE...
5
AND WE GET TO WEAR A LOT OF HATS SHOES
6
WE HANG WITH ENGINEERING
AND POSITION WITH MARKETING
GET SALES OUT OF THE ROUGH
GENTLY REGROUND OUR EXECS
10
AND DIG IN WITH SUPPORT
11
• 20%: Thoughtfully make combined technical AND market decisions to drive product revenue next quarter and next year
• 80%: Cajole, drive, reprioritize, cheer, remind, block, thank, coach, refocus, refocus, refocus and refocus
WHAT DO WE REALLY DO?
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SO THAT OUR PRODUCTS CAN GROW UP
TO BECOME SOMETHING SPECIAL
OR MAYBE SOMETHING HISTORIC
HOW HARD COULD IT BE?
• We’re certainly “few”
• And I’m proud!
WE BRING A RARE MIX OF TALENTS
OTHERWISE, PRODUCTSDON’T FIT THEIR MARKETS
AND SOME CUSTOMERS GO WITHOUT PRODUCTS THEY NEED
SO WELCOME TO PRODUCT CAMP!