product engage with design & passionate listeners
TRANSCRIPT
Product Design &
Engage With Passionate Listeners Scott Parker, VP Marketing
Through the Power of Audio
The Digital Audience
When you listen to a game, debate, concert or story, you’re transported into the moment through the power of audio.
CONNECTEDTECH SAVVYDISPLACED ON-THE-GO
Listening happens sun-up to sun-down.
Digital Audio is Everywhere
Bumbershoot Radio The Meadows NYC Radio
Digital provides metrics & data to gain insight into
listeners, listening behavior
and trends
Digital is Grounded in Data
It’s Intensely PersonalYour genres Your stations Your artists Your passions
Confidential & Proprietary. ©2016 TuneIn, Inc.
The Dial Is Infinite
In-Studio Sessions
Editorial Partner Stations
Branded Stations
Artist Curated Stations
Festival Live Streams
Stations for Every Format
Brand & Strategic Partnerships
Amplification Custom Content Unique Access
Amplification Leverage digital distribution to drive incremental listening and reach millions of passionate listeners.
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Live music is the heartbeat of music fans and digital can amplify the festival experience.
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Amplification
LIVE drives audience
8/16/16 8/27/16 9/6/16 9/16/16 9/26/16 10/7/16 10/16/16
Bumbershoot Radio The Meadows NYC Radio
Bumbershoot
The Meadows
Outside Lands
Hangout Fest
SXSW
Country 500
FYF Fest
Firefly
Newport Folk
Digital Can Extend the Experience
Panorama
Custom Content
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Create truly unique, original content. Brands can be organically integrated and surprise & delight fans.
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Confidential & Proprietary.© 2017 TuneIn, Inc.
Custom Content Connor Franta enters music streaming with the first 24/7 digital radio station powered social tastemakers and their communities.
Create unique, exclusive connections with artists. Leverage social media to add new content touchpoints.
Unique Access
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Sony Music Nashville partnered to create a Brad Paisley’s “Love and War” Album Premiere Special.
New social media tools were used to promote and leverage the exclusive event.
Unique Access
Brad “Love and War” Album Premiere Special
Brad “Love and War” Album Premiere Special
Automotive Integrations
Brad Paisley Album Release - Region and Device Breakdown
Home8%Web
13%
Mobile79%
Top 10 Regions
#1 New York City
#2 Chicago
#3 Dallas-Fort Worth
#4 Washington
#5 Houston-Galveston
#6 Los Angeles
#7 Texas
#8 Atlanta
#9 Michigan
#10 Phoenix
Amazon Echo8%
SONOS41%
Google Home1%
Other50%
All Listenership by Device
Home and Auto Listenership by Device
Other Home Devices
19
Thank You.
Music. Sports. News. Podcasts. Audiobooks.