product engage with design & passionate listeners

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Product Design & Engage With Passionate Listeners Scott Parker, VP Marketing

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Page 1: Product Engage With Design & Passionate Listeners

Product Design &

Engage With Passionate Listeners Scott Parker, VP Marketing

Page 2: Product Engage With Design & Passionate Listeners

Through the Power of Audio

Page 3: Product Engage With Design & Passionate Listeners

The Digital Audience

When you listen to a game, debate, concert or story, you’re transported into the moment through the power of audio.

CONNECTEDTECH SAVVYDISPLACED ON-THE-GO

Listening happens sun-up to sun-down.

Page 4: Product Engage With Design & Passionate Listeners

Digital Audio is Everywhere

Page 5: Product Engage With Design & Passionate Listeners

Bumbershoot Radio The Meadows NYC Radio

Digital provides metrics & data to gain insight into

listeners, listening behavior

and trends

Digital is Grounded in Data

Page 6: Product Engage With Design & Passionate Listeners

It’s Intensely PersonalYour genres Your stations Your artists Your passions

Page 7: Product Engage With Design & Passionate Listeners

Confidential & Proprietary. ©2016 TuneIn, Inc.

The Dial Is Infinite

In-Studio Sessions

Editorial Partner Stations

Branded Stations

Artist Curated Stations

Festival Live Streams

Stations for Every Format

Page 8: Product Engage With Design & Passionate Listeners

Brand & Strategic Partnerships

Amplification Custom Content Unique Access

Page 9: Product Engage With Design & Passionate Listeners

Amplification Leverage digital distribution to drive incremental listening and reach millions of passionate listeners.

Playing with Episode

Playing with Episode

Page 10: Product Engage With Design & Passionate Listeners

Live music is the heartbeat of music fans and digital can amplify the festival experience.

Playing with Episode

Playing with Episode

Playing with Episode

Amplification

Page 11: Product Engage With Design & Passionate Listeners

LIVE drives audience

8/16/16 8/27/16 9/6/16 9/16/16 9/26/16 10/7/16 10/16/16

Bumbershoot Radio The Meadows NYC Radio

Page 12: Product Engage With Design & Passionate Listeners

Bumbershoot

The Meadows

Outside Lands

Hangout Fest

SXSW

Country 500

FYF Fest

Firefly

Newport Folk

Digital Can Extend the Experience

Panorama

Page 13: Product Engage With Design & Passionate Listeners

Custom Content

Playing with Episode

Create truly unique, original content. Brands can be organically integrated and surprise & delight fans.

Playing with Episode

Page 14: Product Engage With Design & Passionate Listeners

Confidential & Proprietary.© 2017 TuneIn, Inc.

Page 15: Product Engage With Design & Passionate Listeners

Custom Content Connor Franta enters music streaming with the first 24/7 digital radio station powered social tastemakers and their communities.

Page 16: Product Engage With Design & Passionate Listeners

Create unique, exclusive connections with artists. Leverage social media to add new content touchpoints.

Unique Access

Playing with Episode

Page 17: Product Engage With Design & Passionate Listeners

Sony Music Nashville partnered to create a Brad Paisley’s “Love and War” Album Premiere Special.

New social media tools were used to promote and leverage the exclusive event.

Unique Access

Brad “Love and War” Album Premiere Special

Brad “Love and War” Album Premiere Special

Page 18: Product Engage With Design & Passionate Listeners

Automotive Integrations

Brad Paisley Album Release - Region and Device Breakdown

Home8%Web

13%

Mobile79%

Top 10 Regions

#1 New York City

#2 Chicago

#3 Dallas-Fort Worth

#4 Washington

#5 Houston-Galveston

#6 Los Angeles

#7 Texas

#8 Atlanta

#9 Michigan

#10 Phoenix

Amazon Echo8%

SONOS41%

Google Home1%

Other50%

All Listenership by Device

Home and Auto Listenership by Device

Other Home Devices

Page 19: Product Engage With Design & Passionate Listeners

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Thank You.

Music. Sports. News. Podcasts. Audiobooks.