producers suite presentation
TRANSCRIPT
Producer's Suite
Presented byIta Udo-Ema
VFA Altitude SeriesView from Above Entertainment
Developing your Online Video Blueprint
Video is a Connector
“Online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle " - Marketing Sherpa
Starting with WHY
The Golden Circle
We make great computers! (what)
They’re beautifully designed and simple to use. (how)
Wanna buy one? (why)
ABC Computer Company
Starting with WHY
The Golden Circle
We believe in thinking differently. (why)
We challenge the status quo by making products that are beautifully designed and simple to use. (how)
We just happen to make great computers. Wanna buy one? (what)
Apple Computers
People don't buy What you, They buy WHY you do it.
Simon Sinek: How great leaders inspire action
The Golden Circle
Exercise #1: Why, How, What
Form and Function
Content Types and Styles
● Promos● How To● Walkthrough● Product Demo● Vlog● Mini Documentary
● Basic Video● Photo Montage
○ www.animoto.com ○ www.vuvox.com
● Animation○ www.Prezi.com○ www.xtranormal.com
Formats● Teaser
○ 15-30 sec○ Grabbing the viewers attention
● Promo○ 90-180sec○ highly condensed fashion that must
have maximum appeal● Featurette
○ 3-5 min○ the prototypical online video
**Repurposing content:Teasers , Trailers , & Feature Presentation
Exercise #2: Assessment
Content
Assest Assesment
What elements do you have on hand?
● Logos● Website● a Product
○ photos of product● an Applcation
○ Screenshots
Core Content
● Sound Bites:○ a sound bite is a very short piece of a speech taken
from a longer speech or an interviewen.wikipedia.org/wiki/Soundbite
● Visuals○ Any and all elements that add to the story
Exercise # 3: Content
Scripting
A/V ( Audio / Visual) Script
Celtx - Preproduction Softwarewww.celtx.com
Questions?
Thanks for all the Fish...
Ita Udo-EmaView from Above
[email protected]@deacon78
Media Consulting ; Story Development ; Video Production