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Introducing theIntroducing the

ClariticsClaritics Social Intelligence SuiteSocial Intelligence SuiteBeta VersionBeta Version

Social Intelligence. Now.

Jay Bala, CTO

jay@claritics.com

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Claritics Delivers Real-time Social Intelligence

For Social Commerce Companies

Action-abilityImmediate, actionable insights to help social gaming, media, and

e-tailers quickly reach smarter decisions

AutomationFirst solution to turn analytics into automated processes thatcontinuously improve reach, retention and revenue campaigns

About Us Experience fromERP to Hadoop, Facebook to Informatica

Real world experience: 100+ gaming, media, retail, e-commerce clients

Received $1.5 million Series A from Cervin Ventures and TiE Angels

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Analytics are Useless without Actionability

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Overwhelming

Amount of Data

Developers

What do I change? Who willthat impact?

How much?

When?

Whatshould I add?

Marketers

Whoshould I target? What are good traits?

How many isenough?

What tactics?

Which mode?

ProfitsGame

Developer

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Claritics Adds the Actionability

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Profits

Developers

Marketers

Automation, Targeting,Ad hocAnalytics

The Claritics Difference: Cloud-based infrastructure App-ifies analytics

Automation tools help optimize performance on-the-fly

Flexible instrumentation and easy setup

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Base Analytics: Reach

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Manage

multiple

products

Detailedcategory drill-

downs

Specify time

periodsDetailed

metrics

drill-downs

Fastaccess to

key

gaming

data:

K-Factor

DAU/

MAU

ARPU ARRPU

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Base Analytics: Retention

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Domain-specificKPIs

e.g. K-factor virality

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Base Analytics: Revenue

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Virtual & Real

commerce

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Advanced Analytics: Define Segments

Advanced

Analytics allows

for:

Cohort

Analysis

Multi-Event

Analysis Levels

Analysis

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Advanced Analytics: Analyze Segments

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AnalyzeData

Define and Target Segments

TweakGame/Offer

Evaluate Behaviors

Whats Next?

Insights to Action to Automation

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= 50cr = 20cr = 10cr

Engagement

MAUs

DAUs

Engagement

MAUs

DAUs

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Summary

Claritics moves Analytics from Defense to Offense Action-ability

Automation

Driving innovation in the cloud for social commerce

Success with early beta customers Monetization for social gaming

Expansion into high growth social commerce domains Media, Retail, others

Thank You

For more details, contact jay at claritics dot com.

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Claritics In the Press

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Claritics raises $1.5M for social analytics apps

Claritics Raises $1.5 Million For Cloud-Based Analytics

Apps

Social Intelligence Company Claritics Raises $1.5M;

Named TIEcons Top 50 Startup

Claritics Raises $1.5M Series A For Social Analytics

Claritics Raises Funding for its Social Analytics Services

Social Analytics Firm Claritics Raises $1.5 million in

Series A Funding