printmedia emea opportunity no. 1
DESCRIPTION
Our first outline for developing a PrintMediaChannel in the EMEA region is attached above. Useful for any manufacturer coming to at and exhibiting a print trade show within the EMEA supraregion such as Drupa, IPEX, Grafitalia, Graphisphag or GulfPrint to help them to begin to understand and appreciate the EMEAPrintMediaChannel.TRANSCRIPT
Opportunity EMEA
EMEA Outline
120+ countries100, 000 + Printers
6 Regions - Central, North & South Africa, Middle East, Eastern and Western Europe.Major regional trade shows - IPEX, Drupa, Gulf Print, Grafitalia, Graphisphag, Printtek.
Major Markets - Germany, Italy, France, UK, UAE, Scandinavia, Turkey and South Africa.Highly sophisticated level of print and office production methods.
Extreme variables across the EMEA SupraRegion in economy, demography & technology.
Friday 7th February 2014
Objectives Opportunity EMEA
Friday 7th February 2014
Objectives
Plan to help existing dealers
Plan to generate more dealer sales
Plan to penetrate new territories
Plan to grow marketshare
Market & Dealer PerceptionsOpportunity EMEA
E
Friday 7th February 2014
Some Examples
Weaknesses Strengths
Mixed or disjointed history Quality of ProductDiffused Brand Dedicated ChannelVirulent Competition Supporting Channel ChampionsEntrenched Indigenous Manufacturers Premium Brand ImageDisadvantaging Economic Climate Planned Product EnhancementsOnerous Shipping CostsLack of local stockholdingNarrow Product ProfileLegacy Issues
Plan to help existing DealersOpportunity EMEA
Friday 7th February 2014
Typically Dealers like to be encouraged to market a manufacturers products this can be done via introducing new lines, extending existing products lines or creating
product/service/brand advantage in the marketplace.
Plan to generate dealer sales Opportunity EMEA
Friday 7th February 2014
Dealers sell to make a ‘margin’ profit on their activities by leveraging their technical abilities/capabilities, their market proximity or their
personal/commercial business relationships
Plan to penetrate new territories Opportunity EMEA
Friday 7th February 2014
Dealers develop their portfolios based upon their intrinsic capabilities, historical backgrounds or their
sense of commercial opportunity.
Plan to growmarket share Opportunity EMEA
Friday 7th February 2014
Dealers depend on manufacturer support for product/service opportunities. Gaining, securing and
maintaining mind share is a pre-requisite for market share.
Friday 7th February 2014
Danny MoloneyGlobal Marketer, Creative Communicator & Opportunity Researcher
PGDip in Gender Studies (Manchester) / Diploma in Life Coaching (Newcastle)MBA (Liverpool), MSc (Strathclyde), MRes (MBS), MACT (Salford), MAPCE (Sussex), MEnt (IP) (Salford)
PhD (IP) (MBS), DBA (IP) (Strathclyde), PhD (BP) Bangor, PhD (BP) BoltonGlobal Channel Partners & PrintMediaPartners, Manchester, U.K. Tele - + 44 7770 - 762860 E-mail - [email protected]
www.chrysalis-managed-events.comwww.life-time-library.com
www.global-channel-partners.com
Researcher - Thinker - Writer - Speaker - Marketer
See us @ ‘Celebrating Eccles 2014’Day 1 - Creative, Artistic and Musical Talent in Music, Words, Performance, Artistry & Design.
Day 2 - Prayer, Music, Narratives and SongEccles Parish Church, Eccles, Manchester, U.K. 17th to 18th May 2014
See us @ the Global Channel Partners Tour - IPEX 2014Summit - Forum - Tour - Programs - Research
Excel Centre, London U.K. , 24th to 29th March 2014 (Booth No N2-D220)
See us @ the Global Channel Partners Summit - Kilronan 2014Summit - Forum - Tour - Programs - Research
Kilronan Castle, Co Roscommon, Ireland, 21st to 24th November 2014
Concept Creator: CallMeHominist (Bangor), OptoPreneurialMetaCreativity (Manchester)PrintMediaPartners & GlobalChannelPartners (Strathclyde) & TechnoPreneurialMetaCapability (Bolton).
Research Areas : Original Entrepreneurial Opportunity, Global PrintMedia Channel Development, EntrePreneurial Competence Development, Hominism - The Male Perspective.
Research Interests: Printing, Publishing, Marketing, Communications & Creative Industries.Program Originator: Global Channel Partners Summit, Forum, Tour, Programs & Research (Global)
CallMeHominist (UK & Global) GlobalPrintMediaChannel ‘Researcher in Residence ‘ Program (Global)EuroHub ‘OnePoint’ (Europe & Global), Co-Creator of “Celebrating Eccles’ (UK)
Danny Moloney is the creator of Researcher in Residence – Explorer,
‘EuroHub OnePoint’more information can be found on; www.global-channel-partners.com