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THE NATIONAL MAGAZINE OF TEXAS S I N C E 1 9 7 3 , Y ’A L L PRINT DIGITAL LIVE EVENTS 2020 MEDIA KIT

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Page 1: PRINT...READERS SITE SOCIAL EVENTS SCOPE 2,695,000 readers 1.5 Million monthly visitors 8.7 Million monthly audience 12,500 annual attendees MEDIAN AGE 45–64 25–44 25–34 / 35–44

T H E N AT I O N A L M AG A Z I N E O F T E X A S

SI

NC

E

19

73

,

Y’

AL

L

P R I N T

D I G I T A L

L I V E E V E N T S

2020

M E D I A K I T

Page 2: PRINT...READERS SITE SOCIAL EVENTS SCOPE 2,695,000 readers 1.5 Million monthly visitors 8.7 Million monthly audience 12,500 annual attendees MEDIAN AGE 45–64 25–44 25–34 / 35–44

The Authority on Being Texan

Since 1973, Texas Monthly has been the indispensable authority on being Texan, reaching

millions each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide.

WINNER OF FOURTEEN NATIONAL MAGAZINE AWARDS, TEXAS MONTHLY CONTINUES TO

EXTEND ITS REPUTATION FOR EDITORIAL EXCELLENCE TO NEW

AVENUES OF STORYTELLING.

2020 MEDIA KIT

Page 3: PRINT...READERS SITE SOCIAL EVENTS SCOPE 2,695,000 readers 1.5 Million monthly visitors 8.7 Million monthly audience 12,500 annual attendees MEDIAN AGE 45–64 25–44 25–34 / 35–44

I S I M M E N S E

Indisputable Truth

nº1

Texas is the #2 consumer market in the United States.

CR

ED

IT: J

AY

B S

AU

CE

DA

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No One Reaches Texans Like Texas MonthlyMost magazines significantly under-deliver the Texas market. With a readership of almost 2.7 million of the most affluent, engaged and influential Texans, Texas Monthly is an essential part of any national media buy. Texas Monthly delivers more Texans than Vanity Fair, Travel + Leisure, Harper's Bazaar, and Esquire combined.

TEXAS MONTHLY2,695,000

VANITY FAIR569,000 TRAVEL +

LEISURE661,000 HARPER'S

BAZAAR340,000

ESQUIRE270,000

2020 MEDIA KIT

CREDIT: NICK SIMONITESOURCE: GFK MRI FALL 2019, PRINT+DIGITAL READERSHIP

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Engaging Texans Across Platforms With an impressive total audience of 13.1 million people, Texas Monthly charges into 2020 with expanded cross-platform brand extensions that provide readers with more of what they want: amazing stories, videos, podcasts, live experiences, and the hard-to-capture feeling of being Texan—a feeling only Texas Monthly can provide.

46% GROWTH IN TOTAL MONTHLY WEB VISITORS IN THE PAST YEAR.

READERSHIP PRINT/DIGITAL REPLICA

2.695 MillionTEXASMONTHLY.COM

MONTHLY UNIQUE VISITORS

1.5 MillionFACEBOOK MONTHLY REACH

5.1 MillionINSTAGRAM FOLLOWERS

259,000TWITTER MONTHLY IMPRESSIONS

3.4 MillionNEWSLETTER TOTAL SIGNUPS

151,241

EVENT ANNUAL ATTENDANCE

12,500

*13.1 MM USERS >> 24 MM BRAND IMPRESSIONS

2020 MEDIA KIT

tota l m o n t h ly au d i e n c e

13.1 Million*

SOURCE: GFK MRI FALL 2019 PRINT+DIGITAL READERSHIP; WEBSITE USERS: MAR-MAY '19; FACEBOOK ORGANIC + PAID REACH: MAR-MAY '19; INSTAGRAM FOLLOWERS: MAY '19; TWITTER IMPRESSIONS: MAR-MAY '19; HUBSPOT; APPLE NEWS

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H A S A W O R L D W I D E I M P A C T

Indisputable Truth

nº2

If Texas were a country, it would have the 10th largest economy in the world.

CR

ED

IT: V

ICT

OR

IA M

ILLN

ER

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READERS SITE SOCIAL EVENTS

SCOPE2,695,000

r e a d e rs

1.5 Millionm o n t h ly v i s i to rs

8.7 Millionm o n t h ly au d i e n c e

12,500a n n ua l at t e n d e es

MEDIANAGE 45–64 25–44 25–34 / 35–44 35–44

MEDIAN HHI $103,319 $82,353 $176k / $94k $143,000

GENDER 55% / 45% m a l e f e m a l e

57% / 43% m a l e f e m a l e

40% / 60% m a l e f e m a l e

53% / 47% m a l e f e m a l e

TOP MARKETS

HOUSTON

DFW

AUSTIN

HOUSTON

DFW

AUSTIN

HOUSTON

AUSTIN

DFW

AUSTIN

DFW

HOUSTON

Total Audience Demographics Texas Monthly audiences are diverse across platforms, enabling brands to target Texans across the state.

instagram & twitter

twitter facebook

facebook

2020 MEDIA KIT

SOURCE: GFK MRI FALL 2018 PRINT+DIGITAL READERSHIP; WEBSITE USERS: MAR - MAY '19; FACEBOOK ORGANIC + PAID REACH: MAR - MAY '19 ; INSTAGRAM FOLLOWERS: MAY '19; TWITTER IMPRESSIONS: MAR - MAY '19; QUANTCAST; APPLE NEWS

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A R E E V E R Y W H E R E

Indisputable Truth

nº3

Half of Texas Monthly's online traffic is from out of state.

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Editorial Coverage Texas Monthly chronicles the state of Texas across print, digital, and live platforms. Align messaging near any of these seven verticals to create meaningful, natural ways to target audiences.

TRAVEL & OUTDOORSDestinations, Hospitality, Road Trips, Outdoor Adventure, Family

FOOD & DRINKFine Dining, Cooking, Barbecue, Tacos, Bars, Beer/Wine/Spirits

STYLE & DESIGNFashion, Interior Design, Shopping, Architecture, The Maker Movement

THE CULTUREMusic, Letters, Screen, Visual Arts, Sports, Religion

NEWS & POLITICSPolitics, Business, Crime & Justice, The Environment, Social Issues

BEING TEXANThe Texanist’s Fine Advice, Texas History, Texas Traditions

LONGFORM STORYTELLINGNarrative Nonfiction, Investigative Reporting, Personal Essays

2020 MEDIA KIT

CREDITS, CLOCKWISE FROM TOP RIGHT:

THE VOORHEES; MARY KANG; NICK CABRERA;

LEANN MUELLER

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2020 Edit Calendar

2020 MEDIA KIT

MONTHISSUE/

FOCUSSPECIAL

FEATURESSPECIAL SECTIONS SPECIAL SECTION RUN OF BOOK

AD CLOSE ART DUE AD CLOSE ART DUE

JANUARY

ON SALE 12/19/19Bumsteers + Best

Things in Texas Taco; Medical/HealthCity Guide: Houston

Innovations in Education

NOV

52019

NOV

152019

NOV

222019

NOV

252019

FEBRUARY ON SALE 1/23/20

BillionairesBBQ; Business;

Galveston Family Cruises FloridaDEC

52019

DEC

162019

DEC

202019

DEC

232019

MARCH ON SALE 2/20

Food + DiningMedical/Health;

Where to Eat Now Spring TravelJAN

6JAN

15JAN

23JAN

24

APRIL

ON SALE 3/19 SXSW Taco (Big Feature); Business New Mexico • Super Lawyers FEB

5FEB

14FEB

21FEB

25

MAY

ON SALE 4/16

Hunker Down Like A Texan

BBQ; Medical/Health; Country Music Arkansas • Florida • Summer Travel MAR

5MAR

16MAR

23MAR

25

JUNE ON SALE 5/21

Brené Brown Taco; Business City Guide: Austin/Hillcountry Colorado • Texas Coast • Five Star Real Estate

APR

6APR

15APR

23APR

24

JULY ON SALE 6/25

Beachcomber BBQ; Medical/Health Best Game in TownSuper Doctors

MAY

5MAY

15MAY

22MAY

25

AUGUST

ON SALE 7/23Newest Texans Taco; Business Five Star Wealth Management JUN

5JUN

15JUN

23JUN

25

SEPTEMBER

ON SALE 8/20 Houston Music BBQ; Medical/Health Fall TravelJUL

6JUL

15JUL

23JUL

24

OCTOBER

ON SALE 9/17 HuntingTaco; Business; Country Music

City Guide: San Antonio New Mexico • Super Lawyers

AUG

5AUG

14AUG

21AUG

25

NOVEMBER

ON SALE 10/15 50 Best TacosBBQ; Medical/Health;

Winter Travel City Guide: Waco • Winter TravelSEP

4SEP

15SEP

18SEP

21

DECEMBER

ON SALE 11/19User's Guide to

Texas Taco; BusinessCity Guide: Santa Fe

Super Dentists AD CLOSE 9/4Super Doctors AD CLOSE 9/4

OCT

5OCT

15OCT

23OCT

23

* INFORMATION IS SUBJECT TO CHANGEREV. 04/20

2020 EVENTSPRODUCED BY TEXAS MONTHLY

Q4 BBQ FestTexas Monthly LIVE

Q1 2021Taco Fest

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Print Texas Monthly’s print solutions range from brand advertising to native storytelling with turnkey execution by the TM Studio. Texas Monthly’s subscriber base, in addition to custom book titles, guarantees access to a broad audience of Texans.

360° ADVERTISING SOLUTIONS

Native Content

AdvertorialNative Story

See edit calendar for monthly topics.

Brand Advertising High Impact UnitsSpecial Sections

Bellyband • Barn DoorDie Cut • BookletGatefold & More!

See edit calendar for schedule.

CUSTOM TITLESPUBLISHED BY TEXAS MONTHLY

• Alcalde• Best Companies• College Guide• HEB

• Here is Houston• Houston ED Guide• Outdoor Annual• Texas Sports Facility Guide

• Visit Arlington• VisitDallas• Visit San Antonio

2020 MEDIA KIT

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Digital Whether utilizing TexasMonthly.com to amplify brand messaging or as a way to achieve trackable goals, our advertising solutions can be hyper-targeted and customized to any marketing plan.

360° ADVERTISING SOLUTIONS

Display Advertising

Videos & Podcasts

Behavioral Targeting

Geo or Content Targeting

Programmatic

Vertical Takeovers

Homepage Takeovers

Editorial Feature Sponsorships

See edit calendar for ongoing digital editorial products.

Native Content & Video

Sponsored Content Series

Visual Storytelling Features

Custom Lists

Sponsored Social

Custom Content Integration

EDITORIAL NEWSLETTERS

SPONSOR NEWSLETTERS

STATE OF TEXASDailyEDITOR'S DESKMonthly FOOD & DRINKBi-Weekly

TRAVELING TEXANWeeklyFROM OUR PARTNERSWeekly

STYLE & DESIGNMonthlyPOLITICS: ARMADILLOWeeklyTRAVEL: TRIP PLANNERWeekly * Sponsor Content listings available

2020 MEDIA KIT

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Experiential Texas Monthly special events bring the magazine to life through curated travel experiences, food festivals, storytelling events, and more. Advertiser solutions include sponsorships, brand integration, and custom events.

360° ADVERTISING SOLUTIONS

Behind The PitFire & SmokeIssue Launch PartiesTexPat PartiesCustom Events

Confirmed 2020 EventsTexas Monthly SXSWTexas Monthly LIVE (multiple cities)BBQ FestEdge: The Texas Monthly Festival

Advertister-Dependent Events

2020 MEDIA KIT

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NON BLEED DECIMAL (WXD) NUMERICAL (WxD)

ONE PAGE SIZE

2/3 page vertical

1/2 page vertical

1/2 page horizontal

1/3 page vertical

1/3 page horizontal

1/6 page vertical

1/6 page horizontal

7 x 9.6254.625 x 9.6254.625 x 7.125

7 x 4.752.25 x 9.625

4.625 x 4.752.25 x 4.75

4.625 x 2.25

7 x 95/84 5/8 x 9 5/84 5/8 x 7 1/8

7 x 4 3/42 1/4 x 9 5/84 5/8 x 4 3/42 1/4 x 4 3/44 5/8 x 2 1/4

PRINT & DIGITAL SPECIFICATIONS

In-BookMATERIALS DEADLINES

Run-of-book advertising materials are due to the Texas Monthly Production department by the 25th of the second month preceding issue date. Special advertising section materials are due by the 15th of the second month preceding issue date. When the materials due date falls on a non-business day, materials are due the preceding business day. Texas Monthly is not responsible for reproduction quality if materials are received after materials deadline.

UPLOADING YOUR AD

Upload a PDF of your file(s) to us via texasmonthly.com/upload-ad.

For detailed information about print specifications, visittexasmonthly.com/about/media-kit/ad-production-specifications

Digital Display BILLBOARD 1280x250, JPEG, GIF, or HTML5; 65kb max file size1.5X SIZE 1920x375, 75kb max file size

URL required; rich media permitted; animation time 30 seconds max; may be host initiated, user initiated on click only; video delivery must be progressive or streaming; must contain toggles for play, pause and audio on/off.

BILLBOARD FLUID4:1 size ratio; HTML5 only; 350kb max file size, initial load must be less than 120kb. Must be responsive: min size 768x192 max size 1800x450

SUPER LEADER970x90; JPEG, GIF, or HTML5; 50KB initial max file size

1.5X SIZE1445x135, 60kb max file size; URL required.

LEADERBOARD728x90; JPEG, GIF, or HTML5; 40KB max file size

1.5X SIZE1092x135, 50kb max file size; URL required.

MOBILE320x50 JPEG, max file size 40KB

1.5X SIZE 480x75, max file size 55KB

FILM STRIP300x600 (@1.5x size 450x900); JPEG, GIF, or HTML5; file format; rich media permitted; max of five 300x600 cells to create a 300x3000 container; 60K max file size or 100K initial max file size with rich media; 500K total (100K per panel); animation time 15 seconds max; audio must be user-initiated (on click: mute/unmute). Must contain 1-pixel border. If using video: may be host initiated; user initiated on click only; video delivery must be progressive or streaming; 30 seconds max; must contain toggles for play, pause, and audio on/off.

PREMIUM BOX300x250 (1.5x size 450x375); JPEG or GIF file format; rich media permitted; 40KB max file size; 60KB initial max file size with rich media; 110KB total; 2.2MB for user initiated content. Video must include: play, pause, mute (volume control to zero [0] output may be included instead of or in addition to mute control). Slide shows may auto-advance but should include user controls for play, pause, etc. Audio must be user-initiated (on click: mute/unmute); default state is muted. 24fps maximum frame rate for video; H.264 encoding (mp4) preferred; 30 seconds max animation/video length; URL required.

BLEED DECIMAL (WxD) NUMERICAL (WxD)

1/3 PAGE vertical

before trim trimmed size safety

3.0625 x 10.752.8125 x 10.52.3125 x 10

3 1/16 x 10 3/42 13/16 x 10 1/22 5/16 x 10

1/2 PAGE horizontal

before trim trimmed size safety

8.375 x 5.4758.125 x 5.18757.625 x 4.6875

8 3/8 x 5 7/168 1/8 x 5 3/167 5/8 x 4 11/16

2/3 PAGE

before trim trimmed size safety

5.4375 x 10.755.1875 x 10.54.6875 x 10

5 7/16 x 10 3/45 3/16 x 10 1/2

4 11/16 x 10

ONE PAGE

before trim trimmed size safety

8.375 x 10.758.125 x 10.57.625 x 10

8 3/8 x 10 3/48 1/8 x 10 1/27 5/8 x 10

TWO PAGE SPREAD

before trim trimmed size safety

16.5 x 10.7516.25 x 10.515.75 x 10

16 1/2 x 10 3/416 1/4 x 10 1/215 3/4 x 10

DIGITAL DISPLAY MATERIALS DEADLINES

Standard display ad materials deadline is 2 weeks prior to run date. If materials are not received by deadline, TexasMonthly.com may either repeat the advertiser’s most recent advertisement or publish nothing, charging advertiser and/or advertising agency for any reserved space. Special and/or custom programs may require more lead time.

submit materials to [email protected]

CAMPAIGNS LINKED TO THE PRINT MAGAZINE

Advertisers who have a digital campaign running in concert with a monthly print issue of Texas Monthly must provide digital materials two weeks prior to the issue live date as indicated below.

DISPLAY AD SPECIFICATIONS

All TexasMonthly.com display ads are IAB-standard ad units. For more information, please visit iab.net/guidelines. Please provide both normal and high-density screen versions (i.e. 1.5x size) for all image-based creatives.

2020 MEDIA KIT

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PRINT & DIGITAL SPECIFICATIONS

Rich MediaRICH MEDIA REQUIREMENT

The advertiser or agency producing the rich media creative needs to be Double-Click Studio certified. If not certified, there may be an additional charge. The Billboard, Premium Box, and Film Strip ad units can include video, audio, and slideshows; see individual descriptions for specs.

BRANDING

All ads must include advertiser branding in the form of advertiser name and/or logo. Ads that do not include advertiser branding must be pre-approved by Texas Monthly. Texas Monthly does not provide click-through information for ads served through third parties. Texas Monthly reserves the right to review and approve images, copy, and click-through destinations of all ads featured on TexasMonthly.com. TexasMonthly.com uses ad server reporting from Doubleclick, and considers this to be the official reporting for all display and related ad campaigns where applicable.

Billing, unless agreed upon otherwise, will be based upon Texas Monthly’s DoubleClick for Publishers Report.

ADDITIONAL REQUIREMENTS AND INFORMATIONAdvertiser is responsible for testing ads in all major browsers before submitting. Please add transparent background if banner corners are rounded. Ads with a clear background or a background the same color as the website page must have a one-pixel border. Linking URL and alt text are required for each ad unit. All ads (including third party ads) must be tested for approval. Advertiser must resolve all problems with submitted files. A banner may not produce audio without user initiation. Once audio begins, there must be an obvious “pause” or “stop” button. Ads that expand on click or mouseover must have an obvious “close” button and retract when the mouse is not on the ad space. Ads should not include fake form elements or other graphic symbols that mimic functionality which does not exist. All banners and other advertising, when clicked, must launch the linked site in a new browser window.

NewslettersNEWSLETTER MATERIALS DEADLINES

Newsletter materials are due 2 weeks prior to the run date entered on the advertising insertion order.

If materials are not received by deadline, Texas Monthly may either repeat the advertiser’s most recent advertisement or publish nothing, charging advertiser and/or advertising agency for any reserved space. Special and/or custom programs may require more lead time.

BRANDING

All ads must include advertiser branding in the form of advertiser name and/or logo. Ads that do not include advertiser branding must be pre-approved by Texas Monthly. Texas Monthly does not provide click-through information for ads served through third parties. Texas Monthly reserves the right to review and approve images, copy, and click-through destinations of all ads featured on TexasMonthly.com. TexasMonthly.com uses newsletter reporting from Campaign Monitor, and considers this to be the official reporting for all newsletter and related ad campaigns where applicable.

ADDITIONAL REQUIREMENTS AND INFORMATIONPlease add transparent background if banner corners are rounded. Ads with a clear background or a background the same color as the website page must have a one-pixel border. Linking URL and alt text are required for each ad unit. All ads (including third-party ads) must be tested for approval. Ads should not include fake form elements or other graphic symbols that mimic functionality that does not exist. All banners and other advertising, when clicked, must launch the linked site in a new browser window.

Editorial NewslettersState of Texas, Editor’s Desk, Food & Drink, Armadillo, Style & Design

MATERIALS REQUIRED FOR DAILY AND WEEKLY AD PLACEMENTS

• Top Banner Ad 560x100

• Two (2) Premium Box Ads 300x250

GIF or JPEG image formats only. 40K max file size for all banners. URL required. Flash, rotating and rich media not available.

Single Sponsored NewslettersFrom Our Partners, Traveling Texan

MATERIALS REQUIRED FOR JPEG-ONLY NEWSLETTER

• Image 560x660; GIF or JPEG formats only. 100K max file size.

• Subject line (50 characters maximum)

• Advertiser name

• Scheduled date of delivery

• URL

A zip or stuffed file containing materials is preferred; maximum newsletter dimensions: 560x660 pixels. Flash, rotating and rich media not available.

MATERIALS REQUIRED FOR HTML NEWSLETTER

• Valid HTML or text file with standard HTML coding compatible with Internet Explorer 8.0 and up, and versions of Firefox, Chrome, Safari, and Outlook from 2007 on.

• We strongly recommend you test your HTML with a service such as Litmus (litmus.com) to ensure maximum compatibility. <HTML>, <HEAD>, or <BODY> tags should not be included. Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>. No CSS, no external or embedded style sheets, and no Javascript.

• Copies of all images used in HTML GIF or JPEG formats only. 40K maximum file size. Images must be named exactly as they appear in the HTML.

• Subject line (50 characters maximum)

• Advertiser name

• Scheduled date of delivery

• URL(s)

All materials for HTML newsletters must be provided 2 weeks before deploy date; any materials delivered later will be subject to a rescheduled deploy date.

Advertisers wanting an HTML newsletter must notify Texas Monthly at time of closing so that we can provide a zipped file containing our official newsletter header/footer materials.

A zip or stuffed file containing materials is preferred; fixed newsletter size is 560x660;

note: if upon testing client-submitted html has problems, it will be returned to the advertiser to be corrected.

Formatted NewslettersTraveling Texan Trip Planner, Marketplace

MATERIALS REQUIRED FOR JPEG-ONLY NEWSLETTER

• Image 265x175; GIF or JPEG formats only; 20K max file size. Flash, rotating and rich media not available.

• 45 words of copy and a 10-word headline

• Copy supplied in excess of 45 words will be edited by Texas Monthly.

• URL

submit materials to [email protected]

2020 MEDIA KIT

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CONTACTS

AUSTIN OFFICEJALAANE LEVI-GARZA, chief revenue [email protected] 512.320.6974

CAITLYN PERRY, vp of [email protected] 512.320.6982

CATHERINE [email protected] 512.320.6932

DAVID [email protected] 512.320.6925

ELDA [email protected] 512.320.6917

KIM [email protected] 512.320.6942

DALLAS OFFICELIZ MULLIS, national sales [email protected]

MARY [email protected] 214.871.7702

SUNDAY [email protected]

HOUSTON OFFICECINDY [email protected] 713.871.1762

LORNA [email protected] 713.871.1554

MIDWEST REGIONCHERYL [email protected] 847.251.3483

NORTHEAST REGIONCYNTHIA [email protected] 917.679.5506

WEST COAST REGIONKRISTIN [email protected] 512.970.8139

SOUTH EAST REGIONWHITNEY [email protected] 954.493.7311

2020 MEDIA KIT

CREDIT: DOROTHY HOOD

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GENERAL RATE CARD

BLACK & WHITE 1X 3X 6X 12X 18X

FULL

2/3

1/2

1/3

$22,995

21,632

16,968

11,293

$22,420

21,097

16,549

11,011

$22,080

20,769

16,290

10,845

$21,620

20,338

15,951

10,620

$21,160

19,907

15,611

10,390

FOUR COLOR 1X 3X 6X 12X 18X

FULL

2/3

1/2

1/3

$35,985

33,097

25,944

17,296

$35,090

32,275

25,300

16,865

$34,185

31,441

24,645

16,434

$33,290

30,619

24,001

16,002

$32,385

29,785

23,351

15,565

COVERS 1X 3X 6X 12X 18X

COVER 2

COVER 3

COVER 4

$46,545

41,020

49,660

$45,385

39,995

48,420

$44,220

38,970

47,180

$43,055

37,945

45,940

$41,895

36,920

44,695

ALL RATES ARE GROSS

*Ratebase: 270,000

All information contained in the Texas Monthly ratecard is hereby incorporated by reference into this ratesheet.

2020 MEDIA KIT

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SUPPLEMENTAL RATE INFORMATION

ISSUE AND CLOSING DATES

FREQUENCY Texas Monthly is published each month and is on sale the last week of the month prior to issue date. The magazine is mailed to subscribers the third week of the month prior to issue date.

CLOSING DATE 23rd of second month preceding issue date. When normal closing date falls on a Saturday, Sunday, or non-business day, issue closes the preceding business day.

SPACE ORDERS Due in writing on or before the closing date.

CANCELLATIONS Neither advertiser, advertising agency, nor their agents may cancel after the closing date. No cancellations, changes, or insertion orders will be accepted after the closing date. Orders for covers, bind-in-cards, and inserts may not be canceled less than 30 days preceding the closing date. If by materials date the Publisher has not received advertising material that it, in its sole discretion, deems acceptable for publication it may either repeat the advertiser’s most recent advertisement that it has published or publish nothing, charging the advertiser and/or advertising agency for any space reserved for them.

PRINT MATERIALS DEADLINE Run-of-book advertising materials are due to the Production Department by the 25th of the second month preceding issue date. Special advertising section materials are due by the 15th of the second month preceding issue date. When the materials due date falls on a non-business day, materials are due the preceding business day. Texas Monthly is not responsible for reproduction quality if materials are received after materials deadline.

SUPPLEMENTAL INFORMATION

SECOND COLORS Process Magenta, Cyan, and Yellow are standard. PMS inks also available; prices on request.

SPECIAL POSITION Orders specifying positions other than those known as designated positions are accepted only on a request basis, based upon availability and subject to the right of the Publisher to determine actual positions.

INSERTS Special rates apply for supplied inserts, insert cards, gatefolds, and special units. Prices and availability on request.

COMMISSION 15% of gross billings to advertising agencies. No commission on print, digital, or event production charges. Commission not allowed on billings turned over for collection.

CONTRACT REGULATIONS

CONTRACT YEAR Advertising must be inserted within 1 year of first insertion to earn a frequency discount. An advertiser who does not complete a committed schedule will be subject to short rate. Credits earned by increasing frequency during a contract year will be applied toward future billing for space.

No cash rebates will be made. Orders accepted are subject to rate change with notice by Publisher prior to closing date of effective issue. Orders containing incorrect rates or conditions will be inserted and charged the regular scheduled rates. Such errors will be considered as clerical only.

AGENCY All advertisements are published for the benefit of advertiser and advertising agency, and each of them is jointly and severally liable for all charges.

BILLING Payment in U.S. dollars, including any applicable tax, due at Publisher’s Dropbox in Dallas, TX, within 30 days of date of invoice. Any error in billing is binding upon advertiser and/or advertising agency unless Publisher receives written notice of the error within such 30-day period.

CREDIT Payment is to be made in advance, unless credit is approved by Publisher or President.

PAST DUE All accounts not paid in full within 30 days of date of invoice shall incur a late charge of 3/4% per month from the due date until paid in full.

COLLECTION In the event advertiser and/or advertising agency defaults in payment of invoices, such invoices are turned over for collection. In this event, advertiser and/or advertising agency shall be totally liable for all fees and sums charged by the collection agency or attorney. If any suit or other judicial proceeding is instituted or had thereon or if such fees and sums are collected through probate or bankruptcy proceeding, advertiser and/or advertising agency shall be totally liable for all attorneys’ fees and court costs incurred by Publisher in the collection of said invoices.

LIMITS OF LIABILITY Publisher’s liability for failure to publish the advertisement or any error in the advertisement shall be limited to a “make good” in the next available issue.

JURISDICTION AND VENUE Jurisdiction and venue for any litigation ensuing from advertising placed in Texas Monthly shall properly lie in Travis County, Texas. The advertising services offered in this Rate Card are performable in Travis County, Texas.

1. The Publisher or President will accept requests to make changes at its discretion but is not responsible for any errors in any revisions made by the Publisher, nor is the Publisher responsible for errors in advertising materials supplied by the advertiser or its agent. The Publisher reserves the right to make such modifications to the advertiser’s submitted files as are necessary to bring them into compliance with the magazine’s current specifications and is not responsible for any errors resulting from this modification.

2. All advertisements are accepted and published by the Publisher upon the representation that advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. This includes but is not limited to the rights to (a) convert advertisements between digital formats and incorporate the advertisements into Publisher’s digital products, which may be published on an online network and in so doing, to modify, alter, and edit the advertisements as Publisher deems appropriate; (b) reproduce the advertisements for publication and distribution in the forms, manners, and media listed in subparagraph (a) above;

and (c) display publicly and distribute the advertisements as incorporated into the media listed in subparagraph (a). Advertiser and/or advertising agency warrant that advertiser owns all rights in and to the advertisements submitted for publication, including copyrights, and the advertisements do not violate any applicable state or federal trade regulation and do not invade the privacy rights of any person or libel any person. When advertisements containing the names, pictures, and/or testimonials of persons are submitted for publication, the order or request for the publication thereof shall be deemed a representation by the advertiser and/or advertising agency that they have obtained the written consent for the use in the advertisement of the name, picture, and/or testimonial of any such person or the consent of his administrator, executor, heirs, or assigns. In consideration of the Publisher’s acceptance of any advertisements for publication, advertiser and advertising agency shall, jointly and severally, indemnify and hold the Publisher or President harmless from and against any loss or expense Including without limitation reasonable attorneys’ fees, resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation claims or suits alleging negligence, gross negligence, deceptive trade practices, libel, violation of right of privacy, plagiarism, and copyright infringement.

3. The term “advertising agency” as used in this Rate Card refers to a recognized individual or group of individuals who make the media selection, handle the order, coordinate and process the space placed with the Publisher under the terms of this Rate Card, furnish and prepay transportation and import charges on all printing materials submitted, furnish print materials to Texas Monthly’s mechanical specifications, and process prompt payment.

4. The Publisher shall not be liable for failure to publish or distribute all or any part of any issue because of labor disputes, accidents, fires, acts of God, or any other circumstances beyond the Publisher’s control. In all cases, Publisher’s liability for failure to publish an advertisement or for any error or mistake made by Publisher in any advertisement shall be limited to a refund of all or part of the amount paid for the publication of the particular advertisement in question.

In no event shall the Publisher be liable for any resulting or in consequential damages resulting from such failure to publish or mistake. This limitation of liability shall apply even if the failure to publish or mistake was solely the fault of the Publisher.

5. All orders are subject to Publisher’s acceptance in Austin, Texas. Publisher reserves the right to reject or cancel any advertising for any reason at any time, including, but not limited to, any advertisement that in the opinion of the Publisher does not conform to the editorial or graphic standards of the publication.

6. All advertisements must be clearly and prominently identified by a trademark and/or the signature of the advertiser. The word “Advertisement” in 9-point type or larger shall be printed at the top of advertisements that in the opinion of the Publisher might be confused with editorial pages.

7. This Rate Card and the terms of any written advertising contract between Publisher and advertiser and/or advertising agency shall

constitute the entire agreement between such parties with respect to the publication of advertisements and shall supersede any and all prior written or oral agreements or understandings between the parties. All terms and conditions stated under heading Texas Monthly in current issue of Consumer Magazine Rates and Data, published by Standard Rate and Data Service, Inc., are incorporated by reference into this Rate Card.

8. The advertising agency and the advertiser assume and agree to pay the charges, including any applicable tax, for advertising published at their direction. Invoices shall be sent, at Publisher’s option, to the agency or the advertiser.

9. Publisher reserves the right to cancel the contract at any time upon default by agency or advertiser in the payment of invoices. In the event of such cancellation, charges for all advertising shall become immediately due and payable by the agency. Furthermore, if there has been any default in the payment of a prior invoice or if, in the sole judgment of Publisher, agency’s credit becomes impaired, Publisher shall have the right to require payment for further advertising under this contract upon such terms as it may see fit.

10. Advertising agencies and advertisers seeking copyright protection must include their copyright notice in their advertisements.

11. No waiver or modification of any of the terms set forth in this Rate Card shall be binding on the Publisher unless in writing signed by an officer of the magazine.

© 2020 Texas Monthly

2020 MEDIA KIT