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MEDIA KITWINTER 2020 - 2021
OUR TARGET GROEP + ACTUAL READERS AND FOLLOWERS HAVE A CLEAR PROFILE
ACTIVE WOMEN AND MEN (50/50) WITH A PASSION FOR SKIING, SNOWBOARDING, TRAVEL AND NATURE
MAINSTREAM WINTER SPORTS LOVERS | COUPLES, FAMILIES AND FRIENDS. NO EXTREME SKIERS OR SNOWBOARDERS.
AGE BETWEEN 25 – 60 YEARS. AVERAGE AGE IS 40
INCOME, EDUCATION AND SOCIAL STATUS ABOVE AVERAGE
ALL VISITORS ARE FROM THE NETHERLANDS AND BELGIUM
49% OF VISITORS IS FEMALE
MALE FEMALE
9%
25%24%
25%
12%
6%
AVERAGE AGE IS 40
18-24 25-34 35-44 45-54 55-64 65+
VISITORS’ PROFILE AND TARGET GROUP
150,000UNIQUE VISITORS PER MONTH
30,000SOCIAL MEDIA FOLLOWERS
300,000PAGEVIEWS PER MONTH
SNOWREPUBLIC.NL IS AN ONLINE TRAVEL MAGAZINE WITH A FULL FOCUS ON SKIING, SNOWBOARDING AND NEWS
OUR READERS ARE FAMILIES, COUPLES, FRIENDS AND SINGLES WHO LOVE TO GO OUTSIDE AND ENJOY BEING ACTIVE TOGETHER OR ALONE
300,000 PAGEVIEWS PER MONTH150,000 VISITORS PER MONTH
AVERAGE READING TIME PER ARTICLE 2:36
SOCIAL MEDIA | 30,000 FOLLOWERS
PINTEREST | 200,000 MONTHLY REACH
NEWSLETTER READERS | 8,700
• ALL READERS | FROM THE NETHERLANDS + BELGIUM • FEMALE / MALE | 50 / 50 • AVERAGE AGE IS 40
0
500000
1000000
1500000
2000000
Season 17/18 Season 18/19 Season 19/20
Pageviews winter season (Sept-April)
STATISTICS OF OUR FAST GROWING PLATFORM
• DEDICATED WINTERSPORTS WEBSITE WITH 100.000 – 150.000 VISITORS PM
• STRONG PRESSENCE AT SOCIAL MEDIA: 30,000 FOLLOWERS
• FULL FOCUS ON SKIING AND SNOWBOARDING
• CLEAR TARGET GROUP OF ACTIVE WOMEN AND MEN
• WITH AN AVERAGE AGE OF 40
• ALL READERS FROM THE NETHERLANDS AND BELGIUM
• ALL READERS LOVE WINTERSPORTS AND OUTDOORS
• WE ARE STRONG IN STORY TELLING
• PROFESSIONAL TEAM OF WRITERS AND PHOTOGRAPHERS
• WE HAVE A FULL FOCUS ON BRANDING
• STRONG POSITION IN GOOGLE AND SOCIAL MEDIA
• COMBINATION OF ADVERTISING AND PRESS TRIPS
• COMBINATION OF ADVERTISING AND PRODUCT REVIEWS
• COMBINATION OF ADVERTISING AND RAFFLES
ADVERTISING AT SNOWREPUBLIC
IN WINTER WE CAN OFFER YOU A COMBINATION OF PROMOTIONS AT
MOUNTAINEPORTERS.COM AND SNOWREPUBLIC.NL FOR AN EVEN BIGGER
REACH OF OUR CONTENT MARKETING FOR YOU
SPONSORED ARTICLES, CREATED BY ADVERTISER
o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (12 MONTHS ONLINE) € 450o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (24 MONTHS ONLINE) € 650o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (UNLIMITED ONLINE) € 850
SPONSORED ARTICLES, CREATED BY OUR EDITORS, BASED ON INPUT (TEXT+PHOTOS) OF ADVERTISER
o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (12 MONTHS ONLINE) € 600o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (24 MONTHS ONLINE) € 800o SPONSORED ARTICLE AT SNOWREPUBLIC.NL (UNLIMITED ONLINE) € 1000
o SPONSORED POST AT FACEBOOK (17K FOLLOWERS) € 150o SPONSORED POST AT INSTAGRAM (10K FOLLOWERS) € 150o STORY AT INSTAGRAM € 250o SPONSORED POST AT PINTEREST (REACH 200K PER MONTH) € 150
o 1 NEWS ITEM IN NEWSLETTER (7,500 READERS) € 300o 1 DEDICATED NEWSLETTER (7,500 READERS) € 550
o BIG BANNER (336x280) FIXED, AT START PAGE € 200 PER TWO WEEKSo BIG BANNER (336x280) FIXED, AT ARTICLE PAGE € 20O PER TWO WEEKS
o WIDE BANNER (728x350) ABOVE ALL ARTICLES € 450 PER TWO WEEKSo WIDE BANNER (728x350) BELOW ALL ARTICLES € 350 PER TWO WEEKS
ADVERTISING RATES
1 ADVERTORIAL (12 MONTHS ONLINE) (1)
4 POSTS AT SOCIAL MEDIA
BANNER IN SIDEBAR – 2 WEEKS
(1) THIS PRICE IS BASED ON FIXED ARTICLES WRITTEN BY ADVERTISER
FOR ONLY € 150 EXTRA PER ARTICLE, WE WILL WRITE THE ARTICLES, BASED ON YOUR INPUT (TEXT + PHOTOS)
STARTERS PACKAGE
BUNDLE OFFER € 1000
SPECIAL BUNDLE OFFER € 4900
GOLD
6 ADVERTORIALS (12 MONTS ONLINE) (1)
12 POSTS AT SOCIAL MEDIA
2 NEWSLETTER ITEMS1 DEDICATED NEWSLETTER
BANNER AT HOMEPAGE - 12 WEEKSORBANNER INSIDE BAR - 12 WEEKS
(1) THIS PRICE IS BASED ON FIXED ARTICLES WRITTEN BY ADVERTISER
FOR ONLY € 150 EXTRA PER ARTICLE, WE WILL WRITE THE ARTICLES, BASED ON YOUR INPUT (TEXT + PHOTOS)
9 ADVERTORIALS (12 MONTHS ONLINE) (1)
24 POSTS AT SOCIAL MEDIA
3 NEWSLETTER ITEMS1 DEDICATED NEWSLETTER
BANNER AT HOMEPAGE -20 WEEKSORBANNER IN SIDEBAR -20 WEEKS
BANNER ABOVE ALL ARTICLES - 8 WEEKS
(1) THIS PRICE IS BASED ON FIXED ARTICLES WRITTEN BY ADVERTISER
FOR ONLY € 150 EXTRA PER ARTICLE, WE WILL WRITE THE ARTICLES, BASED ON YOUR INPUT (TEXT + PHOTOS)
PREMIUM
SPECIAL BUNDLE OFFER € 6900SPECIAL BUNDLE OFFER € 3500
SILVER
4 ADVERTORIALS (12 MONTHS ONLINE) (1)
4 POSTS AT SOCIAL MEDIAFACEBOOK, TWITTER, PINTEREST AND INSTAGRAM
2 NEWSLETTER ITEMS
BANNER AT HOMEPAGE - 8 WEEKS
(1) THIS PRICE IS BASED ON FIXED ARTICLES WRITTEN BY ADVERTISER
FOR ONLY € 150 EXTRA PER ARTICLE, WE WILL WRITE THE ARTICLES, BASED ON YOUR INPUT (TEXT + PHOTOS)
6 ADVERTORIALS AT SNOWREPUBLIC.NL (1)
6 ADVERTORIALS AT MOUNTAINREPORTES.COM (1)
40 POSTS AT SOCIAL MEDIA
6 NEWSLETTER ITEMS2 DEDICATED NEWSLETTERS
BANNER AT HOMEPAGE - 20 WEEKS
WIDE BANNER ABOVE ALL ARTICLES - 8 WEEKS
(1) THIS PRICE IS BASED ON FIXED ARTICLES WRITTEN BY ADVERTISER
FOR ONLY € 150 EXTRA PER ARTICLE, WE WILL WRITE THE ARTICLES, BASED ON YOUR INPUT (TEXT + PHOTOS)
PREMIUM PLUS
SPECIAL BUNDLE OFFER € 9900
PROMOTIONAL PACKAGES | MORE VALUE FOR MONEY
60,000UNIQUE VISITORS PER MONTH
30,000SOCIAL MEDIA FOLLOWERS
110,000PAGEVIEWS PER MONTH
WE ALSO PUBLISH MOUNTAINREPORTERS.COM, THE BIGGEST OUTDOOR INSPIRATION WEBSITE IN THE NETHERLANDS
• ALL READERS ARE FROM THE NETHERLANDS AND BELGIUM
• ALL READERS LOVE TRAVEL, NATURE AND OUTDOORS
• ALL READERS BETWEEN 20 – 60 YEARS OF AGE
• AVERAGE AGE OF OUR VISITORS: 42
• FEMALE / MALE : 44 / 56%
WE OFFER YOU :
• PAID PROMOTIONS
• PRESS TRIPP
• REVIEWS
• A COMBINATION OF ALL MENTIONED ABOVE
PROMOTION OF YOUR DESTINATION OR BRAND IN SPRING AND SUMMER
REISSCHRIJVERS MEDIAEDWIN HAGENOUWUTRECHTSEWEG 416866CJ HEELSUMTHE NETHERLANDS
[email protected]+316 2244 0323
I n s p i r i n g o n l i n e o u t d o o r m a g a z i n e s
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