principles of presentation design- developing your message
Post on 23-Sep-2014
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DESCRIPTION
This is one presentation in a series that I use in the classroom and at seminars.TRANSCRIPT
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Presentation DesignPrinciples of
Tips on how to think like a designer
John FallonPresentation Skills Consultant
Developing Your Message
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For Aristotle, a great presentation was based on Ethos, Pathos and Logos
(Soul, Passion and Reasoning)
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41A persuasive argument must be a “Whole-Brain Experience”
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got purpose?
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Without a clearly defined purpose, your presentation will deteriorate into a sharing of
ideas and data
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Define your purpose…is it to
inform, educate, persuade or entertain
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Determine your audience response
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Stimulate a change in behavior…
a call to action
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Your purpose can not be broad or vague
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A purpose keeps us focused and
specific
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A purpose acts as a filter
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As a filter, purpose will help determine what information is useful
or useless
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A purpose builds commitment to the material…
Commitment is infectious
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Information…
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Select your information on
relevance
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Make facts relevant to the purpose
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25% will be forgotten in 24 hours50% will be forgotten in 48 hours
80% will be forgotten in 4 days
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Purpose
SupportPoint
At most, make 3 to 4 points
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Accompany statistics with examples
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Four message structures…
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Categorical: organize / present information in
categories
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Problem / Solution: state the problem, then provide the solution
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Compare / Contrast: states problem, then provides merits of various solutions
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Sequential: establishes a belief then builds on it
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Six Stages of a Persuasive presentationAristotle’s structure…
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Introduction: overview of the presentation
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Narrative: current state
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Partition: organize topics discussed
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Confirmation: deliver arguments
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Refutation: refute arguments
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Conclusion: summary / call to action
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Presentation Delivery Process…
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Housekeeping: inform the audience of the essentials… facilities, length of
presentation, etc.
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Opening Hook: capture your audience’s attention
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The Promise: define what the audience will gain by listening to you
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Points: introduce and identify each that will be discussed
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Content / Support: argument for points
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Take Away: revisit each point; spoon feed the audience what you want
them to hear and remember
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Promise revisited: show that you
delivered on your promise
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Call to Action: tell your audience how you want them to act and respond
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Make your presentation a “Whole-Brain” experience
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Presentation should be: 40% visual, 40% aural and 20% kinesthetic
Aural Visual Kinesthetic
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Visual aids are really visual support: use technology, flipcharts, whiteboards and charts
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While delivering your presentation,
remember:
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Six common reasons for failure…Dorothy Leeds- Powerspeak
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An unclear purpose
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Lack of clear organization /
leadership
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Too much information
Category 1
Category 2
Category 3
Category 4
0 2 4 6 8 10 12 14
Series 1Series 2Series 3
One• A• B
Two• C• D
Three• E• F
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Not enough support for ideas and concepts
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Monotonous voice / Sloppy speech
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Not meeting the real needs of the
audience
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Rehearse
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Correct information + organization + proper visual support + proper public speaking techniques +
rehearsal = Successful Presentations