PRIME MAGAZINEDESIGN BRIEF

VISC 414 PUBLICATION AND EDITORIAL

PATRICK DOOLEY

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the teamKATIE CURTIS (ART DIRECTOR)

JUSTIN BELL

JENNY KONDRASUK

COURTNEY JOHNSON

KATIE MEHAN

PUBLICATION NAME Prime

PRIME IS...The best part of exsistence.

Beggining.

To get ready/ prepare.

TRIM SIZE A4

8.27 x 11.69

CONCEPT Encourage readers to start the next chapter of their

life by helping an individual discover who they are and in-

forming them of the opportunities available. Readers should

remain true to them-selves while understanding the need to

advance in the real world. By showcasing the range of oppor-

tunities available so that the reader may find the one that suits

them personally. Our magazine is the mentor that is answer-

ing the vulnerable readers question: now what?

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RELATABLE enabling a person to feel they can relate to someone or

something.

MENTORa wise and trusted councilor or teacher. An influential senior,

sponsor, supporter.

ENCOURAGEto inspire with courage, spirit, or confidence. To stimulate by

assistance, approval. To promote advance or foster.

ENLIGHTEN to give intellectual; or spiritual light to; instruct;

impart knowledge to. To shed light upon.

CONFIDENT having strong belief or full assurance.

POLISHED refined, cultural or elegant.

CONTEMPORARY of the present time, modern.

important words

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a sense of confidence

friendly mentor tone

a love tap into the real world

best possible you

answering “what now”

to suggest

professional personable

new jobjust graduated

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TARGET DEMOGRAPHIC males and females aged 20-26 just graduated with a college

diploma or obtaining one soon. Individual income is minimal

as many individuals are beginning a job and/or moving home

with their parents. Individual marital status is either short-term

relationship or single.

HOw wILL wE REACH THEMshowing potential, achievement a feel good magazine uplifting

hey its ok, reinforcing positive behaviors instead of putting the

reader down with negativity like glamour, self magazines which

evoke the reader to feel confident in this transition of their life.

Made by people like you for you.

audience

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TARGET AUDIENCE / MALE 24-year-old Loyola graduate from Chicago, he just finished his

bachelor of liberal Arts last spring. After which he moved back

in with his parents as his lease expired in July. He is a in-be-

tween part time job at Buffalo Wild Wings and Starbucks. His

parents even though jobless are pressuring him to move out

soon and get back on his own two feet. He used to spend his

leisure time with his little sister and took annual trips wake-

boarding at Lake Michigan, however most of his friends have

moved out of Chicago already. Every winter Christopher takes

his Black Jeep Cherokee on a road trip to Florida to visit his

grandparents for two weeks. On the road he likes listening to

the Red Hot Chili Peppers and Dave Mathew Band. His favor-

ite actor is Jason Segel of Forgetting Sarah Marshall.

the fellas

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the ladies

TARGET AUDIENCE / FEMALE

Christine is a 22 year old college senior from Lawrence KS.

She currently lives at Tuckaway Apartments with her room-

mate Sarah. Christine is journalism major and graduating

in the spring. When she is not at school Christine spends

her afternoons walking Mass St. with Sarah, sometimes

they make trips to Oak Park for shopping variety. Christine

also enjoys a martini at the Eldridge every Thursday night

with her friends. She spends her leisure time in Colorado

with her family as she is originally from Denver. Every

Christmas break she returns to ski with her family. Every

time she pulls up her driveway in her cute little blue ford

focus her dog comes running up to great her before she’s

even out of the car. She loves watching romantic comedies

and enjoys listening to Run DMC and Kayne. For entertain-

ment she reads SELF, Cosmo, and people magazines. Even

though she is excited to be finishing her degree she is ner-

vous as graduation is not far away and is uncertain how she

will support her current lifestyle.

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wHAT IS IT THAT THE AUDIENCE IS GOING TO RESPOND TO

EDITORIALOur magazine is the mentor that is answering the vulner-

able readers question, “now what?” Our audience is both

male and female. The overall tone is relatable yet something

to aspire to. The topics and articles we chose are shared in-

teterest topics such as trave, work, finances, and fashion. They

will respond equally because both genders are interested in

the progression of their futures. Throughout the magazine

we maintained a mentor voice that was both positive and

educational. Its never going to be easy, but Prime makes the

transition much smoother.

DESIGN & ILLUSTRATIONPrime is filled with images of people their age who have just

expereienced what they are about to go through. They are a

good role model for the reader. As well as helpful articles, to

ensure the reader is inspired and motivated, the mentor voice

is easily recognizeable on the page. Poping up with easy to

locate word bubbles of advice.

Because our audience reaches both genders our magazine

aims to stay gender neutral in style while keeping a clean look

and sophisticated look that will excite and motivate the read-

er for the future. We show this with the white space on the

page, bright color boxes, and relatable photographs.

how we will reach them

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MAGAZINES a co-ed mix between

GQ

Esquire

In Style

Self

FILMS500 Days of Summer

The Devil Wears Prada

Remember the Titans

BRANDS Banana republic

J. Crew

Gap

Crate & barrel

Wal-Mart

Apple

visual resources

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describing words

professional personable

firmiliar polished

stabilityuncertain

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color palatte

C 65M 2Y 93K 0

C 10M 0Y 100K 0

C 0M 73Y 96K 0 C 72

M 0Y 41K 0

C 31M 1Y 2K 0

/ all colored shapes should have the ‘multipy’ transparency effect.

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Graduating college students

are unprepared for profes-

sional workplace environ-

ments. This generation

gap prevents the growth of

professionalism.

THE

FINE LINE

Feature Opener Flag & Department Heading

Chicago

YOUR 3 DAY

GETAwAY

P R I M Etravel

we say...HAVING A

PROFESSIONAL ATTITUDE

COMMANDS RESPECT IN

RETURN.

mentor voice bubble

illustration palatte

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imagrypallate

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cover

magazine

banner

the grid

SPREAD THUMBNAILS

Katie C and Justin Katie C

Katie C

Katie C

Katie M Katie M

Katie M

Katie M Katie M Katie M

Jenny

Justin Courtney

Katie M

Katie C Katie C Katie C Katie C

Courtney Courtney Courtney Courtney

Courtney Jenny Jenny Jenny

Jenny Jenny Jenny Jenny

Jenny Jenny Justin Justin

Justin Justin Justin Courtney

Katie C

Katie C Katie M Katie M Jenny Jenny

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DIVISION OF LABOR

KATIE CURTIS-ART DIRECTORCover

Masthead

BackCover

Intro Page

Department-Classic Style

Feature- 3 Day Getaway

Ads- Keurig, JCrew

Next Issue Page

Design Brief

JUSTIN BELL-Cover

Masthead

Department-First Impressions

Feature- 20 and Broke

Ads- Ray Bans, iPad

Design Brief

JENNY KONDRASUK-Subscription Page

Next Issue Page

Department-5 Ways To Improve Your Home

Feature- Get A New View

Ads- Svedka, American Express

Design Brief

COURTNEY JOHNSON-Department- On The Move

Feature- So You Majored In

Ads- Suave, Sprint EVO

KATIE MEHAN-Department- Week to Weekend

Feature-The Fine Line

Ads- Travelocity, M.A.C.

Table Of Contents

Contributors Page

so, who did what?

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type specs

MENTOR VOICE

GOTHAM CONDENSED 18 pt.

BODY TEXTWalbaum 9 pt.

CALLOUT TEXT

gotham condensed medium 18 pt.

SUBHEAD

walbaum book 18 pt.

DEPARTMENT AND FEATURE

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VISUAL GUIDELINE / DEPARTMENT

DEPARTMENT GUIDELINESAlways put flag in top left, over image.

Utilize geometric shapes with color palatte multiplied over image on left side of page.

Place department header on left over image.

Paragraph headings are always colored, centered and all caps.

Utilize shapes, qoutes and forms when needed.

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VISUAL GUIDELINE / FEATURE

FEATURE OPENING GUIDELINESEither use a full bleed image over a page or entire spread.

Include a heading with a teaser lead in.

Use an opaque box under text to help read over the image

Jump into body text on the following page.

Utilize shapes, qoutes and forms when needed.