primary research on baby care product by using quantitative research method
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PRIMARY RESEARCH ON BABY CARE PRODUCT BY USING QUANTITATIVE METHOD OF RESEARCH
BALBHARTHI’s M.J.P COLLEGE OF COMMERCE
• Subject: Research Method in Business.• Submitted To: Prof. Kajal Desai• Presented By: Zeel Mathkiya
13
Dharmik Mehta 14
Sejal Mehta 15
Hirni Mewada 16
Varun Modi 17
Siddhi Nalawade 18
CONTENTS
• MEANING OF PRIMARY RESEARCH• METHODS OF PRIMARY RESEARCH• TYPES OF PRIMARY RESEARCH• ADVANTAGES OF PRIMARY RESEARCH• DISADVANTAGES OF PRIMARY RESEARCH• MEANING OF QUANTITATIVE RESEARCH• JOHNSON & JOHNSON INDIA LTD.• PRODUCTS OF J&J INDIA LTD• SURVEY• CONCLUSION• BIBLOGRAPHY
MEANING OF PRIMARY RESEARCH
• Primary research is data collected specifically for business. It is obtained by observing or communicating with customers or competitors. Primary research data could be collected through surveys, interviews, focus groups, or direct observation of potential and existing customers, and similar businesses in the industry. The information can provide insights into customers' needs or perceptions, the benefits of a product or service, packaging or delivery options, or other information you need.
METHODS OF PRIMARY RESEARCH
Observation
Postal Survey
Telephone Interview
Online Survey
Face - to - Face Survey
Focus Group
Test Marketing
TYPES OF PRIMARY RESEARCH
Interviews Surveys
Observations Analysis
ADVANTAGES OF PRIMARY RESEARCH
• Addresses Specific Research Issues• Greater Control• Efficient Spending for Information• Proprietary Information
DISADVANTAGES OF PRIMARY RESEARCH
• Cost• Time Consuming• Not Always Feasible
MEANING OF QUANTITATIVE RESEARCH
• Quantitative research tries to measure something precisely. It normally measures consumer behaviour, knowledge, opinions and attitudes. It attempts to answer questions like how much, how often, how many, when and who.
• This research presents formal questions and predetermined response options in questionnaires given to respondents.
JOHNSON & JOHNSON INDIA LTD.• Entered India in 1947.• First office in Prabhadevi, Bombay• Registered as a company in September 1957.
(Johnson & Johnson India Ltd.)
PRODUCTS OF J&J Baby Powder Baby Oil
Baby Cream
CONTI…..Baby Lotion Baby Shampoo
Baby Hair Oil Baby Soap
SURVEY
For your baby which company product you will prefer to use ?
84%
16%
ANSWER
J&J Wipro Dabur HUL
Have you ever used our newly launched ‘Baby Wipes’
YES60%
NO40%
ANSWER
If yes, do you feel that really prevent your baby from rashes
40%
60%
ANSWER
YES NO
What flavor you would like us to introduce in our baby soap & talc
13%
43%13%
10%
20%
ANSWER
ROSE ORANGE ALMONDALOE VERA ORIGINAL
Would you like us to introduce Diaper ?
60%
40%
ANSWER
YES NO
Which product do you use most of J&J Company
53%
10%
27%
3% 3% 3%
ANSWER
SOAP TALC OIL LOTIONWIPES CREAM NONE
Have you ever used Baby Shampoo (No More Tears)
43%
57%
ANSWER
YES NO
Do you feel J&J baby oil is useful in baby massage as compare to other baby oils
67%
33%
ANSWER
YES NO
Do you think we should improve quality of our product
70%
30%
ANSWER
YES NO
Are you satisfied with our product
96%
4%
ANSWER
YES NO
Would you recommend our products in your friends & family
76%
24%
ANSWER
YES NO
CONCLUSION
BIBLOGRAPHY
• http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-primary-research-methods/primary-research-advantages/
• http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-primary-research-methods/primary-research-disadvantages/
• http://www.jnjindia.com/consumer_Babycare.asp
• http://www.johnsonsbaby.com/newborn-skin-care