pretotyping - en hurtig måde at teste en app-ide
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Pretotyping – test din app-ide hurtigt Morgeninspiration 21/1 2015
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Make sure you are building the right thingbefore you invest a lot inbuilding it right
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Dinform.dk 2005
Bonnier 2008
Venlov.dk 2015
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The law of failure # 1 80 % af alle ideer fejler*
Afprøvet ideer Langsomt tempo på fejl
Hurtigt tempo på fejl
Succes Afprøvet ideer Langsomt tempo på fejl
Hurtigt tempo på fejl
Succes
Alberto Savois. Google Inc., Jeremy Clark, FXX Inc. Patrick Copeland, Google Inc. – All Rights Reserved * Efficient Product Introductions. The development of value-creating relationships. Ernst&Young AC NIelsen
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Minimum Viable Product (MVP)
MVP Produkt
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Case : I FORM Kostdagbog
Social
Adfærd
Trafik
Alder (DST)
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Mobilsite
Hybrid app
Native app
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Responsive
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100
Viden
70
Mobilsite Native
%
16
Hastighed
4
Mobilsite Native
Uger
Main guestions: Vil brugerne logge deres måltider via mobil?Tid: Hvor hurtigt kan jeg få svar?Hvordan: Mobilsite (MVP) vs. Native app. (PRO)?
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RPI (return on pretotyping investment)
0.7 (mobilsite) 16 uger (native) RPI =
1 (native) 4 uger (mobilsite)
X
280
Main guestions: Vil brugerne logge deres måltider via mobil? Tid: Hvor hurtigt kan jeg få svar? Hvordan: Mobilsite (MVP) vs. Native app. (PRO)?
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EKSEMPLER PÅ VÆRKTØJ
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FAKE ITbefore you make it
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BUILD
MEASURE LEARN
LEANSTART UP
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EKSEMPLER PÅ VÆRKTØJ
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BUILD
MEASURE LEARN
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? Laust JørgensenJens PoderClaus Venlov