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Pretotyping Primer Series

What the Heck isPretotyping? #5

Leonardo ZangrandoEuropean Pretotyping Agitator

Pretotype.co.uk

@Lionzan @PretotypeCo

A SAMPLING OF

PRETOTYPING TECHNIQUES

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A marketing

entry point

for an

as-yet

undeveloped

idea

Fake Door

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@Lionzan @PretotypeCo

An inanimate

(or “dumb”)

artifact

acts as a proxy

for the real thing

Pinocchio

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@Lionzan @PretotypeCo

Simulate

with human power

a technology that

would take

too much money

or time to build

Mechanical Turk

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@Lionzan @PretotypeCo

A complete service

experience

without the

infrastructure

required by a

permanent solution

One Night Stand

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@Lionzan @PretotypeCo

Using an existing

product

or service

to pose

as the new offer

under test

Impersonator

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@Lionzan @PretotypeCo

The transition

from pretotyping

to prototyping

of the eventual

product

MVP

MinimumViable

Product

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@Lionzan @PretotypeCo

M.V.P.? ? ? ? ?

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SIMPLYBRILLIANT! ! !

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