Press release - Year End 2012

The BLEND girl has a secret: To enjoy blending into the

crowd, you must know exactly who you are – and show

it in the way you dress.

BLEND Year End 2012 pays tribute to the 90’s grunge

scene combining a rebellious and edgy look, with a

feminine attitude. The rebellious yet elusive girlish

appearance of the model and musician Francis Bean

Cobain sums up this year’s soft grunge look.

The printed t-shirts are inspired by street art and heavily

washed. Checked flannel shirts for day wear are es-

sential. Visible golden zippers, metallic coating, sequin

details and shimmering print add the glamorous touch.

Colours are dark green, aubergine, grey and black with

splashes of bright pink and yellow. The worn look of the

fabrics works well with the chunky knits and soft cardi-

gans with edgy leather details or star print.

This collection will take you through any occasion. Wear

coated jeans and a casual tee in melange fabric for an

edgy look by day. Add an elegant sequin jacket by night

for the season’s parties.

Mix it your way. Know who you are, and you are ready

to blend in.

Main trends in the Year End 2012 collection

- Mix of glamorous party and rebellious grunge

- Cool t-shirts with hand written statements

- Sequins, metallic coating, glitter print and everything

that sparkles, for a nigth out with Blend

To blend in, you must know

who you are...