Press Release Dept.The PR department had 2 tasks to carry out. The first was to

inform the public of the murders, the progress of the investigation and appeal for information that may encourage progress of the case.

The PR team therefore;

• Filtered important information that should be released to the public from information perhaps not relevant or that should remain confidential

• Ensured the public that the team were working tirelessly to bring justice for Kate and Jack

• Carefully selected information to help the progress of the case and ease public concern

The second task was to construct another press release regarding a police officer disclosing confidential information to the press relating to the murder investigation.

With regard to this press release we;• Constructed a concise press release to the public, stressing the

team’s sincere apologies to the public for the unnecessary panic the misconduct may have provoked

• Identified the officer who was involved in the misconduct

• Provided a quote by the Chief Inspector of Constabulary to reassure the public our understanding of the importance of police legitimacy

• ensured the public that action was being taken against the leak caused by the police officer and therefore of his suspension, but also for them to know that further disciplinary action would not be taken until a full investigation was carried out in order for both sides of the story to be heard. That is after all what the justice system is all about.