press kit - blackwood™ for men€¦ · blackwood™ for men launches at cosmoprof north america...
TRANSCRIPT
1
PRESS KIT
2
3 BRAND OVERVIEW
5 PRESS COVERAGE
41 PRESS RELEASES
44 SOCIAL MEDIA ADS
48 INFLUENCERS/ SOCIAL MEDIA MENTIONS
81 CONTACT INFORMATION
CONTENTS
33
BRAND OVERVIEW
4
Blackwood™ For Men is a revolutionary men’s grooming and lifestyle brand dedicated to redefining and elevating the essence of the modern gentleman. The premium line was designed to offer the modern man access to the finest grooming products at accessible prices.
The high-end collection includes hair, face and body products that redefine expectations by combining high-quality ergonomic packaging, advanced technology from Japan, premium botanicals and style enhancements.
Product Offering Includes:
HAIRActive Man Daily ShampooActive Man Daily ConditionerHyrdoBlast Moisturizing ShampooHydroBlast Moisturizing ConditionerHair HydratorBioFuse Hair Sculpting Gel
FACEX-Punge Foaming Face WashCooling Clay Facial WashBioNutrient Foaming Face Wash
BODYPure Moisture Body Wash
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PRESS COVERAGE
PRESS COVERAGE
BLACKWOOD PRESS KIT | 6
BehindTheLook.com JULY 16, 2017UVPM: 35,000
https://behindthelook.com.au/news/2017/7/14/latest-in-mens-grooming-must-have-products-to-look-and-feel-your-best
BLACKWOOD PRESS KIT | 7
BehindTheChair.com JULY 12, 2017UVPM: 144,590
https://behindthechair.com/roundups/men-will-love-7-products/
BLACKWOOD PRESS KIT | 8
TheReviewWire.com JUNE 12, 2017UVPM: 186,000
http://thereviewwire.com/2017/06/12/fathers-day-gift-guide-2017/
BLACKWOOD PRESS KIT | 9
InTouchRugby.com JUNE 12, 2017UVPM: 87,390
http://www.intouchrugby.com/magazine/unsure-what-to-get-dad-for-fa-thers-day-save-yourself-from-the/
BLACKWOOD PRESS KIT | 10
RealGuysWear.com JUNE 5, 2017UVPM: 70,650
http://realguyswear.com/blackwood/
BLACKWOOD PRESS KIT | 11
UrbanMilan.com JUNE 2017UVPM: 38,325
http://www.urbanmilan.com/fdg-hair-care.html
BLACKWOOD PRESS KIT | 12
TheFashionSpot.com JUNE 2017UVPM: 2,600,000
http://www.urbanmilan.com/fdg-hair-care.html
BLACKWOOD PRESS KIT | 13
Essence JUNE, 2017UVPM: 1,061,622CIRCULATION: 1,061,622IMPRESSIONS: 3,184,866
BLACKWOOD PRESS KIT | 14
BeautyStoreBusiness.com MAY 16, 2017UVPM: 25,600
BLACKWOOD PRESS KIT | 15
Happi.com APRIL 25, 2017UVPM: 115,170
http://www.happi.com/contents/view_break-ing-news/2017-04-25/blackwood-for-men-arrives-at-ulta
BLACKWOOD PRESS KIT | 16
EdgeMediaNetwork.com APRIL 20, 2017UVPM: 253,400
http://phoenix.edgemedianetwork.com/style/grooming/news/213471/shower_power:_8_must-haves_to_keep_clean
BLACKWOOD PRESS KIT | 17
BeautyFashionFragrance.com APRIL 17, 2017UVPM: 21,868
http://beautyfashionfragrance.com/premium-mens-grooming-line-black-wood-men-launches-ulta-beauty-stores-nationwide/
BLACKWOOD PRESS KIT | 18
Beauty Store Business APRIL 2017CIRCULATION: 16,318IMPRESSIONS: 48,954
BLACKWOOD PRESS KIT | 19
Beauty Store Business APRIL 2017CIRCULATION: 16,318IMPRESSIONS: 48,954
BLACKWOOD PRESS KIT | 20
EDGE APRIL 2017CIRCULATION: 151,385IMPRESSIONS: 454,155
BLACKWOOD PRESS KIT | 21
Livingly.com MARCH 13, 2017UVPM: 4,600,000
http://www.livingly.com/Ways+to+Get+Your+Groom+Involved+in+Wed-ding+Planning/articles/TPACCgsUfxh/Pamper+Him+Too
BLACKWOOD PRESS KIT | 22
InTouchRugby.com FEBRUARY 15, 2017UVPM: 87,390
http://www.intouchrugby.com/magazine/valentines-day-7/
BLACKWOOD PRESS KIT | 23
BehindTheLook.com JANUARY 2, 2017UVPM: 35,000
https://behindthelook.com.au/news/2016/12/24/last-minuite-hoiliday-gifts-for-men-and-women
BLACKWOOD PRESS KIT | 24
American Spa JANUARY 2017CIRCULATION: 28,151IMPRESSIONS: 84,453
BLACKWOOD PRESS KIT | 25
Beauty Store Business JANUARY 2017CIRCULATION: 16,318
BLACKWOOD PRESS KIT | 26
BeautyStoreBusiness.com DECEMBER 2, 2016UVPM: 16,284
http://beautystorebusiness.com/blackwood-men-cooling-clay-facial-wash
BLACKWOOD PRESS KIT | 27
Las Vegas Magazine DECEMBER 2016CIRCULATION: 143,017IMPRESSIONS: 429,051
BLACKWOOD PRESS KIT | 28
BIR Magazine DECEMBER 2016CIRCULATION: 3,000IMPRESSIONS: 9,000
BLACKWOOD PRESS KIT | 29
MAN Magazine NOVEMBER 29, 2016 CIRCULATION: 109,980IMPRESSIONS: 329,940
BLACKWOOD PRESS KIT | 30
MAN Magazine NOVEMBER 29, 2016 CIRCULATION: 109,980IMPRESSIONS: 329,940
BLACKWOOD PRESS KIT | 31
FocusOnHair.com NOVEMBER 28, 2016UVPM: 95,800
http://focusonhair.com/article/holiday-gift-guide-2016
BLACKWOOD PRESS KIT | 32
MikeMuellner.com NOVEMBER 23, 2016 http://www.mikemuellner.com/2016/11/blackwood-for-men.html
BLACKWOOD PRESS KIT | 33
WorldBrideMagazine.com NOVEMBER 7, 2016 UVPM: 1,400,000
http://worldbridemagazine.com/13133/dapper-man-male-grooming-skincare/
BLACKWOOD PRESS KIT | 34
DaySpa Magazine OCTOBER 2016CIRCULATION: 29,357IMPRESSIONS: 88,071
BLACKWOOD PRESS KIT | 35
TheDieLine.com SEPTEMBER 29, 2016UVPM: 256,721
http://www.thedieline.com/blog/2016/8/29/the-diel-ine-at-cosmoprof-north-america
BLACKWOOD PRESS KIT | 36
Modern Salon SEPTEMBER 2016UVPM: 101,199
BLACKWOOD PRESS KIT | 37
Focus On Hair AUGUST 2016UVPM: 20,000
http://focusonhair.com/article/blackwood-men-haircare
BLACKWOOD PRESS KIT | 38
CEW Beauty Insider AUGUST 2016UVPM: 64,000
BLACKWOOD PRESS KIT | 39
WWD.com JULY 25, 2016UVPM: 2,759,708
http://wwd.com/beauty-industry-news/beauty-features/blackwood-for-men-launches-10495643/
BLACKWOOD PRESS KIT | 40
The Beauty Industry Report JULY 2016CIRCULATION: 3,000IMPRESSIONS: 9,000
4141
PRESS RELEASES
PRESS RELEASES
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Blackwood™ForMenLaunchesatCosmoprofNorthAmerica
BotanicalGroomingProducts
Los Angeles, CA – July 24, 2016 – Blackwood™ For Men is a revolutionary men’s grooming andlifestylebrandlaunchingintheUnitedStatesthissummer.Thepremiumlinewasdesignedtoelevatethe essence of the modern gentleman by offering access to the finest grooming products at anaffordableprice.The high-end collection includes 11 new paraben-free and cruelty-free hair care, face and bodyproducts that redefineexpectationsbycombininghigh-gradepackaging,advanced technology fromJapan, and unparalleled botanicals. Harsh formulations have been replaced with soothing andhydrating ingredients, such as Persimmon Tannin, Tanakura Clay, Licorice Root, Tsubaki Oil, GreenTea,andActivatedCharcoal.Allproductscomeindistinctivepackagingdesignedwithpracticalityandergonomics.“Ourproductsaremadefortheactiveman,theeverydaygentwhocaresabouthisskinandhairandwantstodoitwithstyle,”saysVPofPublicRelations,MarketingandCommunications,TonieShin.
Blackwood™ For Men hair care line composes of the Active Man (daily usage shampoo andconditioner), HydroBlast (moisturizing shampoo and conditioner), Hair Hydrator, and BioFuse HairSculptingGel.ThefacecarelinefeaturestheBioNutrientFoamingFaceWash,Acne-XpungeFoamingFaceWashandCoolingClayFacialWash.ThebodycarelineincludesthePureMoistureBodyWashandsignatureCharcoalBar.
Blackwood™ For Men will launch with an exclusive VIP Premiere Party at the Cosmopolitan of LasVegashotelonJuly23rd,followedbyitspublicdebutatCosmoprofNorthAmericaonJuly24-26thandwillbeavailableforpurchaseatwww.blackwoodformen.com.Pricingrangesfrom$15-$20peritem.
AboutBlackwood™ForMen:Blackwood™ForMenisapremiumlinethatoffersthefinestmen’sgroomingproductsataccessiblepricesonhair, faceandbodycare formulas that redefineexpectationsbycombiningtopbotanicalswithadvancedtechnologyfromJapanhigh-qualitypackaging.Blackwood™ForMenlaunchessummer2016.Visitwww.blackwoodformen.comformoreinformation.
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About Blackwood™ For Men: Blackwood™ For Men is a premium line that offers the finest men’s grooming products at accessible prices. Its hair, face and body care formulas redefine expectations by combining top botanicals with advanced technology from Japan in high-quality packaging. Visit www.blackwoodformen.com for more information.
Premium Men’s Grooming Line Blackwood™ For Men Launches in Ulta Beauty Stores Nationwide
New York, NY – Blackwood™ For Men, revolutionary men’s grooming and lifestyle brand, is excited to announce its new retail partnership with Ulta Beauty, the largest beauty retailer in the United States. The brand’s innovative line of paraben-free and cruelty-free hair care, face and body products is now available on Ulta.com, and will be in brick and mortar stores beginning in mid-April. “We’re thrilled about this partnership,” says Geoff Heminway, Creative Director of Blackwood™ For Men. “For our first in-store retailer to also be the largest beauty retailer in the U.S. is truly an ideal situation for us, and one that we believe will benefit everyone involved. Blackwood™ For Men will now be available to an even broader segment of customers while also offering an experiential touch point for consumers.” With the launch at Ulta Beauty stores nationwide, Blackwood™ For Men will be able to expand its following and better meet the growing demand for men’s grooming products across the country. Because the brand’s product offerings span the hair, face and body care categories, Blackwood™ For Men has garnered a strong foothold within the grooming category and thus satisfies all the needs of the modern man. Blackwood™ For Men is dedicated to elevating the essence of the modern gentleman by offering the finest grooming products at an accessible price. The prestige collection combines high-grade botanicals with advanced technology from Japan in products that cleanse, protect and nourish your body. Formulated with soothing and hydrating ingredients such as Tanakura Clay, Licorice Root, Tsubaki Oil, Green Tea, and Activated Charcoal, each product contains a meticulously researched blend, designed specifically to meet the needs of men. For more information on Blackwood™ For Men, please visit the brand’s website or contact Brittanae Casper of Wetherly Group (212.966.6467 / [email protected]).
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4444
SOCIAL MEDIA ADS
SOCIAL MEDIA ADS
Total Ad Impressions:173, 477
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Summer Giveaway Hydration Set IMPRESSION COUNT: 11,680
Chelsea Ulta IMPRESSION COUNT: 28,349
Father’s Day IMPRESSION COUNT: 4,083
Ulta Buy 2 Get 1 IMPRESSION COUNT: 8,925
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Memorial DayIMPRESSION COUNT: 4,875
Ulta MaleIMPRESSION COUNT: 3,127 Ulta Female
IMPRESSION COUNT: 1,842
Cosmoprof IMPRESSION COUNT: 158,372
47
BFM Wash MeIMPRESSION COUNT: 6,405
Ulta Store VideoIMPRESSION COUNT: 4,952
BFM General Image IMPRESSION COUNT: 8,286
4848
INFLUENCERS/ SOCIAL MEDIA MENTIONS
BLACKWOOD PRESS KIT | 49
Cosmoprof North America INSTAGRAM STORYJULY 27, 2017
https://www.instagram.com/cosmoprofna/
BLACKWOOD PRESS KIT | 50
Blackraven_96 INSTAGRAMJULY 27, 2017
https://www.instagram.com/blackraven_96/
BLACKWOOD PRESS KIT | 51
Teaching Men’s Fashion YOUTUBEJULY 23, 2017
https://www.youtube.com/watch?v=qAgGIRf-gKs&t=130s
BLACKWOOD PRESS KIT | 52
Joseph Alexander INSTAGRAMJULY 19, 2017
https://www.instagram.com/j.alexanderstyle/
BLACKWOOD PRESS KIT | 53
Gabi J Mua INSTAGRAMJULY 16, 2017
https://www.instagram.com/gabijmua/
BLACKWOOD PRESS KIT | 54
Candice Kelly INSTAGRAMJULY 14, 2017
https://www.instagram.com/candicenicolle/
BLACKWOOD PRESS KIT | 55
Joey George INSTAGRAMJULY 13, 2017
https://www.instagram.com/joeygeorge/
BLACKWOOD PRESS KIT | 56
Teaching Men’s Fashion INSTAGRAMJULY 8, 2017
https://www.instagram.com/teachingmensfashion/
BLACKWOOD PRESS KIT | 57
Josh S INSTAGRAMJULY 5, 2017
https://www.instagram.com/jstover88/
BLACKWOOD PRESS KIT | 58
Roblyn Armstrong INSTAGRAMJULY 5, 2017
https://www.instagram.com/roblynarmstrong/
BLACKWOOD PRESS KIT | 59
Dan Chizzoniti INSTAGRAM STORYJUNE 6, 2017FOLLOWERS: 27,000
https://www.instagram.com/danchiz/
BLACKWOOD PRESS KIT | 60
WETHERLY GROUP INSTAGRAMMAY 27, 2017
https://www.instagram.com/wether-lygroup/
BLACKWOOD PRESS KIT | 61
ULTA Beauty INSTAGRAM + FACEBOOK + TWITTERAPRIL 24, 2017
Instagram.com/UltaBeautyTwitter.com/UltaBeautyFacebook.com/UltaBeauty
BLACKWOOD PRESS KIT | 62
Tim Bryan YOUTUBEFEBRUARY 28, 2017
https://www.youtube.com/watch?v=yJhZNfzTnfg
BLACKWOOD PRESS KIT | 63
TheParkerTwinsMakeUp.com INSTAGRAMJANUARY 6, 2017
https://www.instagram.com/theparkertwinsmakeup
BLACKWOOD PRESS KIT | 64
Willie Javier Sparks INSTAGRAMDECEMBER 10, 2016
https://www.instagram.com/sparksnstyle
BLACKWOOD PRESS KIT | 65
Mike Muellner INSTAGRAMNOVEMBER 23, 2016
https://www.instagram.com/mikemuellner
BLACKWOOD PRESS KIT | 66
Tim Bryan YOUTUBE.COMNOVEMBER 19, 2016
https://www.youtube.com/watch?v=-2Hb70QrZpc&t=177s
BLACKWOOD PRESS KIT | 67
Tim Bryan INSTAGRAM STORY NOVEMBER 3, 2016
https://www.instagram.com/TimBryan/?hl=en
BLACKWOOD PRESS KIT | 68
Benjamin Thigpen INSTAGRAMSEPTEMBER 28, 2016
https://www.instagram.com/benjaminthigpen
BLACKWOOD PRESS KIT | 69
Whetherly Group INSTAGRAMJULY 29, 2016
https://www.instagram.com/wetherlygroup/
BLACKWOOD PRESS KIT | 70
The Art Of Clean INSTAGRAMJULY 26, 2016
https://www.instagram.com/taoclean/
BLACKWOOD PRESS KIT | 71
Jessika Mae INSTAGRAMJULY 25, 2016
https://www.instagram.com/jessikamae
BLACKWOOD PRESS KIT | 72
Talon Reid INSTAGRAMJULY 25, 2016
https://www.instagram.com/talonreid/
BLACKWOOD PRESS KIT | 73
Blake Coronado INSTAGRAMJULY 25, 2016
https://www.instagram.com/blakecoronado/
BLACKWOOD PRESS KIT | 74
Joshua Lee Young INSTAGRAMJULY 25, 2016
https://www.instagram.com/joshualeeyoung
BLACKWOOD PRESS KIT | 75
Beauty Store Business Mag INSTAGRAMJULY 25, 2016
https://www.instagram.com/bsbmag
BLACKWOOD PRESS KIT | 76
Dave Yaden INSTAGRAMJULY 25, 2016
https://www.instagram.com/daveyaden
BLACKWOOD PRESS KIT | 77
FormaTech Inc INSTAGRAMJULY 25, 2016
https://www.instagram.com/formatechinc/
BLACKWOOD PRESS KIT | 78
Alex Denmon INSTAGRAMJULY 25, 2016
https://www.instagram.com/alexdenmon/
BLACKWOOD PRESS KIT | 79
Lourdes Gabriel Lopez INSTAGRAMJULY 23, 2016
https://www.instagram.com/lourdesgabrielalopez/
BLACKWOOD PRESS KIT | 80
Q’MG Inc FACEBOOKJULY 15, 2016
https://www.facebook.com/qmginc
8181
CONTACT INFORMATION
CONTACT INFORMATION
@BlackwoodForMen #BlackwoodForMen
WWW.BLACKWOODFORMEN.COM
PR INQUIRIES:Brittanae [email protected]
SALES INQUIRIES:Dave Burkman [email protected]