Press Conference June 4, 2013

DEF Key Events

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Tuesday, June 4

11:15-12:15 p.m. Day 1 Press Conference (Marriott, Blossom Hill I/II) 12:30-1:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 1:40-2:40 p.m. Converged Super Session (Convention Center, Room 230 ABC) 3:00-5:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 6:00-9:00 p.m. Expo Reception (Convention Center, Concourse Foyer) Wednesday, June 5

8:30-9:30 a.m. End-to-End Keynote (Civic Center Auditorium):

Alan Atkinson, VP & GM, Dell Storage

Tom Burns, VP & GM, Dell Networking

Pete Korce, VP & GM, Dell Storage

Forrest Norrod, VP & GM, Dell Server Solutions

Dario Zamarian, VP & GM, Dell Enterprise Systems & Solutions 10:00-11:00 a.m. Server Super Session (Convention Center, Room 230 ABC) 11:15-12:15 p.m. Day 2 Press Conference (Marriott, Blossom Hill I/II) 12:30-1:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 1:40-2:40 p.m. Storage Super Session (Convention Center, Room 230 ABC) 3:00-5:30 p.m. 1:1 Briefings (check personal schedule) (Marriott) 6:00-10:00 p.m. Celebration Event (San Pedro Market Square)

Thursday, June 6

8:30-9:30 a.m. Trends & Technology Keynote: Sam Greenblatt, VP & Chief Architect, Dell Enterprise Solutions Group (Civic Center Auditorium) 10:00-11:00 a.m. Networking Super Session (Convention Center, Room 230 ABC) 12:00-2:00 p.m. 1:1 Briefings (check personal schedule) (Marriott)

Online Press Kit: www.dell.com/def2013sanjose

Day One Press Conference Agenda

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Opening Remarks

Dario Zamarian VP & GM Dell Enterprise Systems & Solutions

Dell PowerEdge VRTX, Dell Modular Data Center News Forrest Norrod VP & GM Dell Server Solutions James (J.J.) Moore DeltaV Principal Software Engineer Emerson Process Management

Dell Active Infrastructure 1.1 News Dario Zamarian VP & GM Dell Enterprise Systems & Solutions Joe Miller IT Director Indianapolis Airport Authority

Dell Active Infrastructure for HPC Life Sciences News Tim Carroll Director Dell Global Research Computing James Lowey VP of Technology The Translational Genomics Research Institute (TGen)

Q&A • Jeff Baher, Executive Director, Dell Enterprise Solutions Group Product Marketing • Tracy Davis, VP & GM, Dell Data Center Solutions • Bob Fine, Product Director, Dell Storage • Kevin Noreen, Director, Dell Server Systems Management • Brian Payne, Executive Director, Dell Server Platform • Nariman Teymourian, Executive Director, Dell Converged Solutions

Dell-Oracle Partnership

Cheryl Cook VP Dell Enterprise Solutions Group

Dario Zamarian VP & GM Dell Enterprise Systems & Solutions

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• Dell Offers Wide Range of Converged Infrastructure Choices; from Office-Scale to Hyper Scale

News Summary

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• New solutions optimized for applications and workloads from branch office to scale-out data center

• PowerEdge VRTX eliminates the complexity, cost and sprawl of disparate IT devices and multiple

management tools

• High performance life sciences solution helps bring enhanced medical treatments to market

• Dell updates Active Infrastructure portfolio; reduces time provisioning new workloads by 99 percent

• Next generation of Dell Modular Data Center infrastructure expands capacity and customer flexibility

Forrest Norrod VP & GM Dell Server Solutions

James (J.J.) Moore DeltaV Principal Software Engineer Emerson Process Management

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PowerEdge VRTX The first integrated IT solution designed specifically for office environments

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PowerEdge VRTX

Scalable , secure and

future-proof

Easy to deploy, use and manage

Innovative space-saving

design

• Realize improved efficiency

- Reclaim hours of valuable administrator time with faster deployment, easier updates and remote configuration

• Experience greater simplicity

- Reduce hardware sprawl by over 75% with servers, storage and networking converged in a compact one office-optimized chassis

• Discover greater versatility

- Bring the capabilities of your data center into your branch office with the sleek, compact footprint of PowerEdge VRTX

PowerEdge VRTX—Simplifying the complex A simple, economical, right-sized solution

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PowerEdge VRTX

On average, a remote office or small business has 2.4 servers, an external storage device, a network switch and multiple management consoles, with little or no local IT staff.

Solutions ecosystem driving universal appeal Partner and Integrator engagement delivers choice and value

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Applications & Workloads

Branch Offices Financial/Hospitality

Education (K-12/College)

Retail Outlet (Small/Large)

Healthcare Offices (Hospital/Clinics)

Dev/Test Environment ERP/Private Cloud/HPC

Customer Use Cases

Federal/Military Remote/Regional/

File Sharing Print Sharing Email Unified Comms

POS Onsite Data Caching

Inventory Management

Security Backup & Recovery

WAN Acceleration Directory and Domain Services

VDI

ISV’s

System Integrators

Service

Providers

Channel Partners

Consulting Services

Deployment

Services

Support Services

Services Integration

Partner Integration

Emerson Process Management Evaluates Dell PowerEdge VRTX

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After • Combined servers, storage and networking • Reduced set-up time from 16 to 3 hours • Provided a pre-configured solution in a

sleek design

Before • Disparate pieces of hardware to create a

virtualization solution • The process takes 16 hours for experienced IT

staff • Limited space for IT equipment

• Emerson is a global manufacturing and technology company • The company has approximately 135,000 employees and 235 manufacturing locations

worldwide

Dario Zamarian VP & GM Dell Enterprise Systems & Solutions

Joe Miller IT Director Indianapolis Airport Authority

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Workload and Application-Centric Converged Solutions

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Pre-2013

vStart launch (Apr. ‘11) • vStart 50, 100, 200, 1000

US launch of Active Infrastructure 1.0 (Oct. ’12) • Active System 800 • Active System Manager 1.0

Acquisition of Gale Technologies (Nov. ‘12) • Expansion into workload &

VM deployment

January ‘13 March ‘13 June ‘13

New certified solutions for SAP HANA • First SAP HANA scale-out pre-

integrated systems

Launch of Active System Manager 7.0 • Built on Gale Technologies IP • Quick workload deployments

Worldwide launch of Active Infrastructure 1.1 • Active System 50, 200, 1000 • Active System Manager 7.1 • Validated workloads for VDI,

private cloud, enterprise apps

Active Infrastructure for HPC Life Sciences Solution Launch • Pre-integrated HPC system

uniquely designed for genomic analysis workloads

NEW!

What’s new in Active Infrastructure 1.1

In addition to AS 800, 3 new purpose-built pre-integrated systems and associated reference architectures:

• AS50: small, self-contained system for basic application needs

• AS200: intermediate, scalable system for general application needs

• AS1000: enterprise, highly scalable system for mission critical application needs

Active System Manager 7.1 introduces new capabilities:

• Rapid infrastructure on-boarding for quick time to value of new assets

• Stateless computing enabling workload migrations & workload scaling

• Deeper virtual integration, including support for Microsoft Hyper-V

• Broader compatibility matrix, including support for non-Dell hardware

New validated workloads: • Out-of-the-box workload template for Microsoft SQL server

• Reference architectures for:

- VDI (Citrix XenDesktop, Microsoft VDI, VMware View)

- Private cloud (Microsoft FastTrack)

- Enterprise applications (Microsoft Lync, Exchange, UC&C, SQL Server)

Widely available; new customer pre-sale and post-sale options:

• Worldwide availability of the entire Active Infrastructure family

• Expanded capabilities of pilots, evaluations, and proof of concepts (POCs)

• More service & support choices with enhancements, such as the new Support Assist, Copilot, and Pro Support Plus offerings

Active Systems

Faster, more accurate workload deployments

Active System Manager

Active Solutions

Customer Experience

Improved automation & centralization of data center management

Greater choice that is tailored to varied customer environments

Wider availability and expanded customer engagement options

AI revolutionizes the Data Center

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Product Innovation

more compute nodes per rack than Cisco, and 2x more than HP.

2.3x

more bandwidth leaving chassis vs. Cisco

6x

better system performance/watt than Cisco UCS

45%

Customer Experience

customer satisfaction with Dell ProSupport service

95%

#1

dedicated services professionals active in 90 countries

42k+

Solution Innovation

Rapidly Deploy

6x

fewer steps to deploy a complex virtualization cluster

99%

console for workload deployment instead of 8 previous tools increasing accuracy

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faster implementation of new virtual infrastructure than doing it yourself

Maximize IT Efficiency

Strengthen IT Service Quality

In customer satisfaction for IT Service & Support

Customer Success Stories

Indianapolis Airport Authority

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• Introducing Joe Miller, IT Director at Indianapolis Airport Authority • About Indianapolis Airport Authority

- Owns and operates Indiana’s largest airport system - Serves more than 7 million business and leisure travelers each year - Home of the world’s second-largest FedEx Express operation and the nation’s

eighth-largest cargo facility - Approximately 10,000 people work at the airport each day

Tim Carroll Director Dell Global Research Computing

James Lowey VP of Technology The Translational Genomics Research Institute (TGen)

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Taking aim at pediatric cancer Customer-inspired innovation

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“With diseases like neuroblastoma, hours matter. Our new Dell HPC cluster allows us to do the processing we need to get a meaningful result in a clinically relevant amount of time.” Jason Corneveaux, Bioinformatician

800 server cores managed by one IT administrator

12-fold improvement in processing power for patient data

Scalable solution supports 100% annual growth in data volume

Reduced genomic analysis time from 7 days to a few hours

Achieve fast results with maximum efficiency Dell Active Infrastructure for HPC Life Sciences

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• A complete genome analysis in less than an 8 hr. workday • Up to 38 genomes processed per day • As low as 25 kilowatts per genome • Up to 8.26 sustained Tflops, 1.5 TBs RAM, 540TBs in 42U chassis • One source for solution design, delivery, and support

Efficiency Performance

Architected for genomic workloads

Open Integrated

Service and Support

How Dell is different… Active Infrastructure for HPC Life Sciences

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Product Innovation

Best-in-class

compute density and performance per watt

512 cores

Scalable file system based on Lustre Up to 20.1 GB/s reads Up to 10.5 GB/s writes.

PB+

Standards-based environment Linux OS, workload management and development tools

Customer Experience

Leading IT provider for “next gen” sequencing system suppliers

NGS

500+ compatible HCLS sw and devices

including rich genomic analysis sw ecosystem

500+

IT Services for healthcare suppliers

#1 Customer inspired Uniquely designed to accelerate genomic workflows from days to hours

Bioinformatics

expertise and architectural support

Complete pre-integrated platform reduces lengthy implementation timelines

Solution Innovation

Deliver fast, efficient results

Empower bioinformatics as a key value enabler

Maximize productivity by getting to production faster

- based on 2011 revenue. Gartner, Inc., Market Share: IT Services, 2011, Kathryn Hale et al, April 9, 2012

Commitment, collaboration, community and partnership

Cheryl Cook VP Dell Enterprise Solutions Group

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• Mutual preferred partners – Dell named a preferred x86 server partner for

Oracle – Oracle named Dell as a preferred enterprise

infrastructure partner

• Holistic integrated Dell solution from

purchase to support – Industry-unique streamlined support – Dell as the single point of contact

• New integrated offerings for Oracle

application platforms to be developed – Oracle Linux, Oracle VM, Oracle Enterprise

Manager – Dell PowerEdge servers, Dell enterprise storage

Dell and Oracle – Strengthened Partnership

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“This partnership with Dell is an extension

of Oracle’s engineered systems strategy

where we simplify IT and reduce

integration costs by delivering hardware

and software together. We believe that by

working together, Dell will gain significant

market share by delivering to its customers

an integrated, optimized solution designed

to deploy business critical applications.

This is just the beginning of a lot of great

things to come.”

- Mark Hurd, President, Oracle

Press Conference Q&A

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Dario Zamarian, VP & GM, Dell Enterprise Systems & Solutions

Forrest Norrod, VP & GM, Dell Server Solutions

Tim Carroll, Director, Dell Global Research Computing

Cheryl Cook, VP, Enterprise Solutions Group

Jeff Baher, Executive Director, Dell Enterprise Solutions Group Product Marketing

Tracy Davis, VP & GM, Dell Data Center Solutions

Bob Fine, Product Director, Dell Storage

Kevin Noreen, Director, Dell Server Systems Management

Brian Payne, Executive Director, Dell Server Platform

Nariman Teymourian, Executive Director, Dell Converged Solutions

James (J.J.) Moore, DeltaV Principal Software Engineer, Emerson Process Management

Joe Miller, IT Director, Indianapolis Airport Authority

James Lowey, VP of Technology, The Translational Genomics Research Institute (TGen)

Online Press Kit: www.dell.com/def2013sanjose