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TRANSCRIPT
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WelcomeGifted2you Annual Conference,
Italy 17/18 Oct 2013
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9:00 Introduction9:30 Jonathon Adams – Managing Consultant – Grass Roots Group UK – Selling and delivering consulting & managed services projects11:00 Todd Chaffee – Leveraging Facebook for consumer and business programmes12:00 Business update – Andrew13:00 Lunch at the villa14:00 Melissa – social media planning14:30 Harriet – digital marketing planning15:00 Steve – Magento front end development ECP & gifted2you15:30 Saif - Magento deployments ECP & gifted2you16:00 Christmas planning16:30 Company plan17:30 Close19:30 Leave for Dinner at Pippa & Gabrieli’s in Sant Angelo in Pontano
AgendaFriday 18 October – business day
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10:00 Start – visit to the Sibellini Mountains National Park at Sassotetto
12:30 Lunch in Genga - Hotel le Grotte14:30 Visit to the gorges at the National Park Gola della Rossa
and the Frasassi caves 17:00 Leave National Park19:00 Arrive Ancona airport22:15 Depart on FR 127 23:35 Arrive London Stansted
LeisureSaturday 10 October – Leisure day
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Great website Wonderful gifts Engaging Facebook page Clunky app 1500 downloads Low email engagement High user attrition Low level of regular use Huge freebie engagement Low freebie conversion High recruitment cost
gifted2you
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Through business networking there was a lot of interest in a well curated gift range for b2b and b2e programmes
Business programme managers are interested in implementing some element of ‘social’ into reward programmes
Business partners are interested in our social and large IT project skills
So let’s exploit the revenue opportunities by relaunching as a business facing organisation with a much more positive cashflow
Why Maroon Elephant
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Gifted2you remains a key b2b toolset Consumer recruitment to remain organic Focus on desktop web app Build mobile web capability Review role of current web app once desktop web live Provides social proof of our social credentials
Gifted2you in the new world
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AV Nextjump Asperity iComm Giftex Ovation rewards PM&M Grass Roots
Gift aggregation prospects
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Performance improvement platforms
Campaign management Burn
Earn Pointsbank
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Focus on revenue generating projects Manage costs Ability to move from technology to technology Joined up solutions Move from ‘low hanging fruit’ Towards direct corporates Extend our delivery capability through alliances Development of client facing skills
The future
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Task management
Process Management
Product Management
Skills evolution
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Discovery
Analysis
Planning Execute
Report
Process management
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THANKS