presenting insights and findings

8/23/2019 Presenting Insights and Findings

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{

Presenting Insights and

Findings:Written Reports


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Stories Share Research

Accurate information, sound logic, and the

facts are necessary, of course, but truly

effective leaders in any fieldincludingtechnical onesknow how to tell the story

of their particular research endeavor.

Robert McKee

author

Story: Substance, Structure, Style and the Principles

of Screenwriting


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Written Presentation and the Research

Process


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Relevance. Not Quantity.

Focus on relevance. Its never about the volume of

analyzed data or the complexity of an algorithm but

about the actionability of derived insight.Michael Fassnacht, founder

Loyalty Matrix


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The Written Research Report


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Guidelines for Short Reports


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Introduction

Problem statement

Research objectives

Background

Conclusions

Summary and conclusions

Recommendations

Components: Short Report Memo or Letter-

Style


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The Long Research Report


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Report Modules

Prefatory Information

Introduction

Methodology

Findings

Conclusions & RecommendationsAppendices

Bibliography


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Prewriting Concerns


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Adjusting Pace

Use ample white space

Use headings

Use visual aids

Use italics and underlining

Choose words carefully

Repeat and summarize

Use service words strategically


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Considerations for Writing

Readability

Comprehensibility

Tone


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Avoiding Overcrowded Text

Use shorter paragraphs

Indent or space parts of text

Use headings

Use bullets


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Sample Findings Page: Tabular


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Charts for Written Reports


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Components of a Whole or Frequency


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Wal-Mart regained its number-1 rank in the Forbes 500 due to

its strong sales performance (11% increase; $351.1 billion).

Although Walmart surpassed number-2-ranked ExxonMobil in

sales, Wal-Mart's profitability ($11.2 billion) was far below theoil giant ($39.5 billion).

Some credit several challenging public relations problems

with the lower-than-expected level. Number-6-ranked General

Electric also outperformed Walmart in profits with $20.8 billion.GEs robust sales growth (27.4%) is an indication that it will

likely challenge both Walmart and ExxonMobil in the future.

Text Presentation


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Company RankRevenue

($, millions)Sales

Growth ProfitsProfit

Growth

Wal-Mart 1 $351,139.0 11.2% $11,284.0 0.5%

ExxonMobil 2 $347,254.0 02.2% $39,500.0 9.3%GeneralElectric 6 $168,307.0 07.1% $20,829.0 27.4%

Tabular Presentation

Wal-Mart regained its number one rank in 2007 by increasing its sales 11 percent over

its prior years sales. But it still trails in profitability.


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Geographs


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3-D Graphs


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Preparing & Delivering

the Written Report


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the Written Report

Prefatory Information

Introduction

Methodology


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the Written Report


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the Written Report


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the Written Report


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{Oral

Presentations

Presenting Insights andFindings:


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Oral presentations and research process

Model for presentation planning

Types of learners

Web based presentation

Patterns of organization

Contents


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Visualization tools

Points to remember for better slides

Modes of delivery

Delivery principles

Non-verbal admonitions

Speakers behavior to avoid

O l t ti d h


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Oral presentations and research process


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Model for presentation planning


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Types of learners


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Web based presentation


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Patterns of Organization


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Visualization Tools

Slides

Notes

Handouts

Points to make better presentation


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Points to make better presentation


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Modes of Delivery


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DELIVERY PRINCIPLES


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Eye contact

Gesture

Posture and Body Language

Paralanguage

Non verbal admonitions for

a speaker


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Arrangements

Facilities

Visual Projection

Equipment


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Arrangements

Facilities

MeetingRoom

Lighting

Electrical

Power

Lectern

Temperature

Seating


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{

Speaker behaviors to

avoid


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Vocal Speak too softly

Speak too rapidly

Fail to vary volume, tone, and rate of speaking

Fill pauses with you know, um, ah

Speaker Behaviors to Avoid


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Physical Rock back and forth

Pace without purpose

Fiddle with things, hair, jewelry, clothing

Stare into space

Fail to make eye contact

Move cursor without purpose.


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Thank You

presenting insights and findings

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