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STRATEGIC AND FINANCIAL PLANNING By Umit Sarhan

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Page 1: Presenting How To Be Successful In Marketing | By Umit Sarhan

STRATEGIC AND FINANCIAL PLANNING

By Umit Sarhan

Page 2: Presenting How To Be Successful In Marketing | By Umit Sarhan

The real estate business is more than just houses. As this chapter says, “Real estate is big business,” and includes commercial

properties, condominiums, and open land in addition to single-family homes.

INTRODUCTION TO THE REAL ESTATE

Page 3: Presenting How To Be Successful In Marketing | By Umit Sarhan

Introduction to the Real Estate Business

Learning ObjectivesIdentify the various careers available in real

estate, and the professional organizations that support them

Describe the five categories of real propertyExplain the operation of supply and demand

in the real estate marketDistinguish the economic, political and social

factors that influence supply and demand

Page 4: Presenting How To Be Successful In Marketing | By Umit Sarhan

1 Introduction to the Real Estate Business

A Business of Many Specializations

BrokerageAppraisalProperty managementFinancingSubdivision and developmentHome inspectionCounselingEducation

Page 5: Presenting How To Be Successful In Marketing | By Umit Sarhan

Introduction to the Real Estate Business

Types of Real Property

ResidentialCommercialIndustrialAgriculturalSpecial Purpose

Page 6: Presenting How To Be Successful In Marketing | By Umit Sarhan

Introduction to the Real Estate Business

The Real Estate Market

Supply and DemandFactors Affecting SupplyFactors Affecting Demand

Page 7: Presenting How To Be Successful In Marketing | By Umit Sarhan

Many types of property define real estate’s “product.” Land is one of the fundamental concepts of real estate, as well as

“improvements” in the form of houses and outbuildings. The fence suggests the limits of ownership.

Real Property and the Law

Page 8: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Property and the Law

Learning ObjectivesIdentify the rights that convey with ownership

of real property and the characteristics of real estate

Describe the difference between real and personal property, and the various types of personalty

Explain the types of laws that affect real estate

Distinguish among the concepts of land, real estate and real property

Page 9: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Property and the Law

Land - The earth’s surface extending downward to the center of the earth and upward to infinity, including permanent natural objects

Real Estate - Land at, above and below the earth’s surface, plus all things permanently attached to it, whether natural or artificial

Real Property - The interests, benefits and rights that are automatically included in the ownership of land and real estate

Page 10: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Property and the Law

Page 11: Presenting How To Be Successful In Marketing | By Umit Sarhan

Bundle of Legal Rights

Real Property and the Law

Page 12: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Property and the Law

Real Property Rights

Surface RightsSubsurface RightsAir RightsWater Rights

Page 13: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Estate : A Better Approach

Personal PropertyAll property that does not fit the definition of real

property Manufactured Housing Plants Fixtures

IntentMethod of annexationAdaptation to real estateAgreement

Trade Fixtures

Page 14: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Estate : A Better Approach

Characteristics of Real PropertyEconomic Characteristics

Scarcity ImprovementsPermanence of investmentLocation

Physical Characteristics Immobility IndestructibilityUniqueness

Page 15: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real Estate : A Better Approach

Laws Affecting Real Estate

Contract law General property law Agency law Real estate license law Federal regulations Federal, state and local tax laws Zoning and land use laws Federal, state and local environmental regulations

Page 16: Presenting How To Be Successful In Marketing | By Umit Sarhan

A variety of housing types are available under the general heading of “home ownership”: single family, small

multifamily residences, and high-rise condos.

Concepts of Home Ownership

Page 17: Presenting How To Be Successful In Marketing | By Umit Sarhan

Concepts of Home Ownership

Learning ObjectivesIdentify the various types of housing choices

available to home buyersDescribe the issues involved in making a

home ownership decisionExplain the tax benefits of home ownership

and the provisions of recent changes to the Tax Code

Distinguish the various types of homeowner’s insurance policy coverage

Page 18: Presenting How To Be Successful In Marketing | By Umit Sarhan

Concepts of Home Ownership

Types of Housing

Apartment ComplexCondominiumCooperativePlanned Unit Development (PUD)Retirement Community

Page 19: Presenting How To Be Successful In Marketing | By Umit Sarhan

Concepts of Home Ownership

Types of Housing

Highrise DevelopmentConverted-use PropertyManufactured HousingModular HomesTime-share

Page 20: Presenting How To Be Successful In Marketing | By Umit Sarhan

Concepts of Real Estate

Housing Affordability

Mortgage TermsOwnership Expenses and Ability to PayInvestment ConsiderationsTax Benefits

Page 21: Presenting How To Be Successful In Marketing | By Umit Sarhan

3 Concepts of Home Ownership

Homeowner’s Insurance

Coverage and ClaimsBasic vs. Broad-form PoliciesLiabilityCoinsurance ClauseNational Flood Insurance Program

Page 22: Presenting How To Be Successful In Marketing | By Umit Sarhan

Real estate is an industry about property, but it’s also an industry about people. The concept of agency is entirely

about people, and relationships between and among them.

INVESTING STRATEGY

Page 23: Presenting How To Be Successful In Marketing | By Umit Sarhan

Learning ObjectivesIdentify the various types of agency

relationships common in the real estate profession and the characteristics of each

Describe the fiduciary duties involved in an agency relationship

Explain the process by which agency is created and terminated and the role of disclosure in agency relationships

Distinguish the duties owed by an agent to his or her client from those owed to customers

Page 24: Presenting How To Be Successful In Marketing | By Umit Sarhan

INVESTING STRATEGY

Page 25: Presenting How To Be Successful In Marketing | By Umit Sarhan

INVESTING STRATEGY

Page 26: Presenting How To Be Successful In Marketing | By Umit Sarhan

INVESTING STRATEGY

Real Estate AgencyCommon-law historyDefinitions:

Agent Subagent Principal Agency Fiduciary Client Customer Nonagent

Page 27: Presenting How To Be Successful In Marketing | By Umit Sarhan

INVESTOR’S STRATEGY

Fiduciary Duties of an Agent

CareObedienceLoyaltyDisclosureAccountingConfidentiality

Page 28: Presenting How To Be Successful In Marketing | By Umit Sarhan

INVESTOR’S  STRATEGY

Creation and Termination of AgencyCreation

Express Agency

Implied Agency

Termination Completion,

performance or fulfillment

Death or incapacity Destruction or

condemnation of the property

Expiration Mutual agreement Breach Operation of law

Page 29: Presenting How To Be Successful In Marketing | By Umit Sarhan

LIMITATIONS ON AUTHORITY

Universal Agent

Empowered to doanything theprincipal coulddo personally

General Agent

Represents theprincipal in abroad range ofmatters relatedto a particularbusiness oractivity

Special Agent

Authorized torepresent theprincipal in onespecific act orbusiness trans-action underdetailedinstructions

Page 30: Presenting How To Be Successful In Marketing | By Umit Sarhan

TYPES OF AGENCY RELATIONSHIPSSingle AgencySub agencySeller RepresentationBuyer RepresentationOwner as Principal

Page 31: Presenting How To Be Successful In Marketing | By Umit Sarhan

CUSTOMER-LEVEL SERVICES

Reasonable care and skill in performanceHonest and fair dealingDisclosure of all facts the licensee knows

(or should be expected to know) that materially affect the value or desirability of the property

State law may require additional services or disclosures