Presenters at the National Leadership Conference 2006

with Miss America, Jennifer Berry

Presenter: Felicia Donelson

National Capital Coalition to Prevent Underage Drinking, (NCCPUD) Washington, DC

HIGH SCHOOL LEVEL

• Learn the issue

• Advocate the issue

• Spread the message

• Repeat

COSTMilk vs. Smirnoff

Ice

In the District of Columbia, the cost of milk is an estimated $3.00 while the cost of a 24 ounce Smirnoff Ice is ?

AVAILABILITY Home Friends/Older

Siblings

Parents Stores

EXPOSUREMagazines Commercials Community

Festivals

FHM, June 2002 Peephole Views Television Advertisement. Aired in 2004

Sporting Events Billboards Bus

Stops

TARGET

In all aspects of marketing and advertising youth have been targets

and the alcohol distributors have nailed a bulls eye.

COLLEGE LEVEL ADVOCAY

• Survive the College Culture• Return to your grassroots efforts and

local advocacy groups• Mentor to those who have yet to

travel your path• Learn more about the ISSUE

Graduate Student Level

• Choose your stancea. Non Profit Agenciesb. State legislaturec. Community Advocated. Law Enforcemente. Federal Agencies

• NEVER QUIT

GET THE MESSAGE OUT

• Parents – “Grow Up”• Policy Makers- “Wake Up”• Enforcement Agencies- “Harden Up”• Merchants/Store Owners- “Learn Up• Schools- “Wise Up”• Communities- “Charge Up”• Youth- “Stand Up”

Thank You!