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http://www.sashaevdakov.com PRESENTED BY: SASHA EVDAKOV

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NAME: SASHA EVDAKOV BIRTHDAY: AUG 18, 1985 BORN: SIBERIA, RUSSIA FOCUS: HIGH-LEVEL EDUCATION ENJOY: MARTIAL ARTS, PHOTOGRAPHY, TENNIS, READING, VIDEO MAKING, DANCE 2 SASHAEVDAKOV.COM

STARTED SELLING ON EBAY BY AGE 11 1st COMPANY BY AGE 13 DESIGNING LOGOS AND WEBSITES CREATED MULTIPLE BLOG SITES THAT SOLD FOR OVER $100,000 WROTE BOOKS AND HOW TO GUIDES IN MULTIPLE INDUSTRIES SPOKE AT UNIVERSITIES CREATED VIDEO / DVD PROGRAMS

“THE BODY CAN ONLY DO SO MUCH, AFTER THAT, MIND AND SOUL TAKES OVER.”

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MANY PEOPLE ARE UNDER EDUCATED ON PRACTICAL SKILLS IN BUSINESS, WEALTH, AND LIFE. THEY ARE NOT AWARE THIS TYPE OF EDUCATION EXISTS. IF THEY RUN INTO IT, SEMINARS AND DVD PROGRAMS FOR THESE EXPERTS COST OVER $5,000 AND $10,000. WHEN YOU HAVE LIMITED RESOURCES THAT’S A HUGE GAP. MY INTENSION IS TO BRIDGE THE LEARNING GAP FOR HIGH-LEVEL EDUCATION.

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EDUCATION PAGE 7 MONEY AND WEALTH PAGE 26 BUSINESS PAGE 59 MARKETING PAGE 73 PERSONAL GROWTH PAGE 106

TABLE OF CONTENTS

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EDUCATION 7 SASHAEVDAKOV.COM

YOUR EDUCATION! YOUR BIGGEST INVESTMENT SHOULD BE IN:

PERSONAL GROWTH EDUCATION

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EDUCATION IS EXPONENTIAL LEVERAGE FOR THE FUTURE THE MORE YOU LEARN NOW, THE MORE YOU CAN USE EACH AND EVERY YEAR AFTER.

INVEST TIME, ENERGY, AND MONEY INTO YOUR EDUCATION EVERY WEEK. IT WILL PAY YOU HUGE DIVIDENDS IN LIFE.


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GET THE BEST EDUCATION

A 300 page book for $9 is not worth the same as a one page document that costs $299. Each has its own value. If the one page document teaches you a valuable concept – get it over the book!

AS OF TODAY I HAVE SPENT OVER $1,200,000 ON MY EDUCATION!

DON’T BE SCARED TO SPEND THE MONEY ON YOUR EDUCATION. REMEMBER: THE BEST INVESTMENT IS IN YOURSELF.


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EVERYTHING YOU LEARN IS THEORY UNTIL YOU APPLY IT…

EVERYTHING IS A TEST - YOU HAVE TO TEST THE THINGS YOU STUDY. SOME THINGS MAY WORK FOR YOU, SOME THINGS MAY NOT.

ONCE YOU TEST IT – YOU WILL KNOW.

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TWO GREATEST OBSTACLES IN LEARNING OR TEACHING:

1) I KNEW THAT 2) I DISAGREE

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THE EDGE OF YOUR COMFORT ZONE LEARNING OCCURS ON

IF YOU CAN’T LEARN, YOU CAN FAIL AT LIFE BECAUSE YOU CANT MOVE FORWARD. YOU WON’T BE ABLE TO SUCCEED – OR TAKE ON PROBLEMS THAT COME UP. LEARNING IS CRITICAL AND IF YOU LEARN “HOW TO LEARN” YOU WILL BE WAY AHEAD.

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AS STRONG AS OUR SEX DRIVE THE LEARNING DRIVE IS

UNFORTUNATELY, WE LOSE IT OVER TIME BECAUSE OF MANY REASONS. EXAMPLE: KIDS ASK QUESTIONS, PARENTS SAY “STOP ASKING QUESTIONS” AS THEY GET ANNOYED. KIDS LEARN TO STOP ASKING QUESTIONS THEREFORE THEY SLOW DOWN THEIR LEARNING

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4 STAGES OF LEARNING ANYTHING • UNCONSCIOUS INCOMPETENCE – YOU DON’T KNOW WHAT YOU DON’T KNOW • CONSCIOUS INCOMPETENCE – SOMETHING YOU NEED TO LEARN • CONSCIOUS COMPETENCE – KNOWLEDGE / LEARNING REQUIRES EFFORT • UNCONSCIOUS COMPETENCE – DON’T HAVE TO THINK ABOUT IT

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MANY PEOPLE SUCK AT TEACHING IT’S NOT THEIR FAULT. WE ARE NOT TAUGHT TO TEACH OR HOW TO LEARN. WE ONLY KNOW OF ONE WAY. WHAT WE HAVE SEEN AND WHAT WE THINK WE SHOULD TEACH. MOST TEACHERS, EDUCATORS, AND COACHES TEACH PRINCIPLES, TECHNIQUES, OR CONCEPTS THAT ARE MECHANICAL, VERY FEW TEACH “HOW TO LEARN THESE PRINCIPLES” OR “HOW TO LEARN THESE TECHNIQUES”

JUST BECAUSE SOMEONE IS POPULAR OR WON MANY CHAMPIONSHIPS, IT DOES NOT MAKE THEM A GREAT TEACHER.

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KNOWLEDGE + EXPERIENCE = UNDERSTANDING UNDERSTANDING + DIVERSE EXPERIENCE = WISDOM

IS HOW TO LEARN THE MOST IMPORTANT THING YOU CAN LEARN…

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4 LEVELS OF LEARNING AND TEACHING LEVEL 0 – MECHANICAL LEARNING. THIS GOES ON IN MOST SCHOOLS. MEMORIZE AND REGURGITATE. LEVEL 1 – APPLIED LEARNING. COACHING IS LARGELY LEVEL 1. NOW INFORMATION CAN BE APPLIED, THIS LEVEL IS MOSTLY ABOUT EFFICIENCY, PRINCIPLES, AND TECHNIQUES LEVEL 2 – LEARNING HOW TO LEARN. THIS IS ABOUT CHANGING THE SYSTEM. YOU LEARN “HOW TO LEARN THOSE TECHNIQUES OR PRINCIPLES” LEVEL 3 – LEARNING HOW TO LEARN “HOW TO LEARN” – CONFUSING, I KNOW. THIS LEVEL IS ABOUT REORGANIZING YOURSELF AND BEING AWARE OF YOUR OWN LEARNING OF “HOW YOU ARE LEARNING”

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LEARNING = A BEHAVIOR CHANGE COMING OUT OF A SEMINAR, WORKSHOP, OR CLASS – IF YOU DON’T CHANGE YOUR BEHAVIOR YOU DID NOT LEARN ANYTHING. YOU ONLY HEARD AND SAW THEORY, CONCEPTS, AND TECHNIQUES THAT MAY BE NEW TO YOU. HOWEVER, YOU DID NOT LEARN ANYTHING.

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MEMORIZATION IS NOT LEARNING


OUR EDUCATION SYSTEM IS BASED ON MEMORIZATION AND REGURGITATION THIS DOESN’T TRANSFER WELL TO THE REAL WORLD

GOAL OF EDUCATION SHOULD BE TO PASS DOWN THE GENIUS AND MASTERS KNOWLEDGE TO FUTURE GENERATIONS – WE DO THIS IN

MUSIC AND ARTS… NOT IN MODERN EDUCATION SYSTEM

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MODERN SCHOOLS ARE A MIND-PRISON • STUDENTS ARE TAUGHT TO SIT STILL, SHUT UP, AND LISTEN • WHEN STUDENTS ASK QUESTIONS, WE SAY THAT YOU WILL LEARN IN 10TH GRADE AND

STOP THEIR LEARNING AND CUROSITY • SCHOOLS TEACH WHAT STUDENTS ARE NOT INTERESTED IN • WHEN WE ARE NOT INTERESTED – WE DON’T CARE TO LEARN IT • WE GET BAD GRADES – PEOPLE SAY WE ARE STUPID

IN PRISON OR FOR CRIMES PEOPLE GET LAWYERS… IN SCHOOL KIDS DO NOT GET ADVOCATES. THEY ARE STUCK AND FORCED TO MEMORIZE AND REGURGITATE.

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EDUCATION DOES NOT EQUAL SUCCESS • WE ARE TOLD THIS ALL THE TIME AND IT’S A GREAT LIE • WE SEE PEOPLE WHO ARE WEALTHY WITHOUT EDUCATION • WE SEE EDUCATED PEOPLE WHO ARE POOR • YET WE ARE TOLD THAT IF YOU ARE EDUCATED AND STUDY HARD YOU WILL BE

SUCCESSFUL

YES EDUCATION CAN HELP YOU SUCCEED – BUT IT’S SPECIFIC AND PARTICULAR EDUCATION THAT BRINGS SUCCESS. MOST PEOPLE ARE NOT

TAUGHT THESE THINGS OR KNOW WHERE TO START.

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TV WATCHING OVER THE LAST 50 YRS HAS DECLINED OUR IQ SCORES...

MANY USE TV AS A BABY SITTER FOR KIDS. DO NOT DO THIS!

STUDY DONE: PEOPLE WHO ARE MOST SUCCESSFUL ARE THE IMMIGRANTS WHOSE

PARENTS DO NOT ALLOW WATCHING TV.

NOTE: SOCIETY HAS RENORMALIZED THE IQ TESTS OVER THE YEARS TO HIDE THE FACT THAT PEOPLE ARE GETTING LESS INTELLIGENT

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WE LEARN…. LANGUAGE – BUT NOT COMMUNICATION MATH – BUT NOT MONEY MANAGEMENT REPRODUCTION – BUT NOT ABOUT THE BRAIN BIOLOGY – BUT NOT ABOUT HEALTH AND NUTRITION

LEARN IN MODERN EDUCATION THE DOWNSIDE OF WHAT WE


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• SKILLS ARE NOT TRANSFERABLE TO THE REAL WORLD • CRITICAL THINKING SKILLS ARE NOT HIGH AFTER SCHOOL • SUCCESS IN BUSINESS REQUIRES EMOTIONAL INTELLIGENCE

MODERN EDUCATION HAS ISSUES…

IT’S POSSIBLE THAT BUSINESS WILL NEED TO REFORM AND TAKE OVER THE EDUCATION SYSTEM

THERE IS GAP BETWEEN EDUCATION AND SUCCESS HOW DO YOU GET SOMETHING FROM THE CLASSROOM INTO THE WORLD?

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MONEY AND WEALTH

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MONEY / WEALTH RELATIONSHIP WITH MONEY

HUMANS HAVE AN UNHEALTHY RELATIONSHIP WITH MONEY WE ARE NOT WIRED TO BECOME WEALTHY WE HAVE BAD PROGRAMMING FOR DEVELOPING WEALTH WE HAVE HABITS THAT DON’T ALLOW WEALTH BUILDING

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WE COME HARD WIRED IN CERTAIN WAYS TO INTERACT WITH THE WORLD.

WE ARE NOT WIRED FOR WEALTH WE ARE DESIGNED TO LIVE IN AN ENVIRONMENT THAT HASN’T EXISTED IN THOUSANDS OF YEARS.

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WE HAVE BAD PROGRAMMING TO BE WEALTHY FAMILIES HAVE NEGATIVE FEELINGS TOWARD MONEY

EXAMPLE: PEOPLE WHO HAVE A LOT OF MONEY ARE BAD

THERE ARE MANY RELATIONSHIP ISSUES REGARDING FINANCES

WE CONFUSE MONEY WITH ACTUAL VALUE OR ASSETS

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PEOPLE LIVE IN THE COMFORT ZONE SUCCESS IN LIFE IS NOT OBVIOUS, ITS COUNTER-INTUITIVE

NOT 1 IN 100,000 UNDERSTANDS WHAT IT TAKES TO CREATE REAL SUCCESS AND WEALTH – NAPOLEAN HILL

• SAVE OR INVEST YOUR MONEY VS SPENDING IT WHEN YOU GET IT • BRING ONE THING TO COMPLETION VS. MULTI-TASKING • DO ONE THING WELL VS. DO EVERYTHING WELL

EXAMPLES:

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WE HAVE BAD HABITS

FOR WEALTH BUILDING • WE DO THINGS THAT DEPLETE OUR ASSETS AND WEALTH • WE USE CASH UNCONSCIOUSLY • WE MAKE EMOTIONAL PURCHASES • MOST DON’T HAVE A CONCEPT OF SLIPPAGE COSTS • WE USE CREDIT LIKE CASH

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BUYING THINGS ON CREDIT IS LIKE HAVING

BOOZE IN THE HOUSE IF YOU ARE AN ALCOHOLIC

ITS NOT JUST THE $100,000 PRICE TAG, BUT THE $100,000 X 20% EACH YEAR FOR 20 YEARS.

IT WOULD COST ME MILLIONS IN THE LONG RUN.

SOMETHING WARREN BUFFET SAID ABOUT BUYING A NEW CAR:

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MONEY / WEALTH ENERGY OF MONEY

MONEY IS NOT REAL! IN LIFE WHAT YOU FOCUS ON TENDS TO EXPAND. WHEN YOU FOCUS ON MONEY IT DOES NOT EXPAND BECAUSE MONEY IS AN EXCHANGE.

MONEY ONLY GROWS WHEN YOU FOCUS ON VALUE FOR OTHERS!

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MONEY / WEALTH ENERGY OF MONEY

SHIFT YOUR MIND FROM HOW MUCH I CAN MAKE, TO HOW MUCH CAN I CONTRIBUTION TO OTHERS WITHOUT ASKING FOR ANYTHING IN RETURN. YOU WILL MASTER VALUE CREATION. WHEN YOU ARE READY TO RECEIVE MONEY FROM OTHERS IT WILL BE EASIER.

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STOP OVER-FOCUSING ON MONEY, AND LEARN TO CREATE VALUE FOR OTHERS.

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WHAT’S THE DIFFERENCE BETWEEN A POOR MENTALITY AND A

WEALTHY MENTALITY?

MONEY / WEALTH MONEY MANAGEMENT

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MONEY / WEALTH POOR VS. WEALTHY MENTALITY

WEALTHY PEOPLE HAVE AN ACTION MENTALITY

POOR PEOPLE HAVE A LOTTERY MENTALITY

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WEALTHY PEOPLE HAVE COMMITMENT INERTIA

POOR PEOPLE FLAKE AND GIVE UP

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WEALTHY PEOPLE TAKE RESPONSIBILITY

POOR PEOPLE PUT BLAME ON OTHERS

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WEALTHY PEOPLE ENJOY GROWTH AND CHALLENGES

POOR PEOPLE STAY IN THEIR COMFORT ZONE

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WEALTHY PEOPLE LIVE BELOW THEIR MEANS

POOR PEOPLE LIVE BEYOND THEIR MEANS

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WEALTHY PEOPLE WOULD RATHER BE EDUCATED THAN ENTERTAINED

POOR PEOPLE WOULD RATHER BE ENTERTAINED

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WEALTHY PEOPLE SURROUND THEMSELVES WITH GOOD QUALITY AND SUCCESSFUL PEOPLE

POOR PEOPLE THINK RICH PEOPLE ARE SNOBS

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WEALTHY PEOPLE TAKE RISKS AT APPROPRIATE TIMES

POOR PEOPLE PLAY IT SAFE WITH MONEY

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WEALTHY PEOPLE ACQUIRE ASSETS

POOR PEOPLE ACQUIRE LIABILITIES

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MONEY / WEALTH INVESTING

INSTEAD FOCUS ON INVESTING MOST PEOPLE WANT TO SAVE AND BECOME WEALTHY

INVESTING GROWS YOUR MONEY OVER TIME SAVING JUST KEEPS YOUR MONEY SAFE FOR A RAINY DAY

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MONEY / WEALTH OLD MINDSET vs. NEW WORLD

INDUSTRIAL AGE VS. INFORMATIONAL AGE GET A SECURE JOB

SAVE YOUR MONEY

EXPENSES GO DOWN AT RETIREMENT

TRUST YOUR BROKER

SURROUND YOURSELF WITH FRIENDS

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GET FINANCIALLY EDUCATED

LEARN TO INVEST

INCOME RISE AT RETIREMENT

EDUCATE YOURSELF ON INVESTMENTS

FIND MENTORS

VS.

VS.

VS.

VS.

VS.

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95% OF US GET TO 65 AND ARE DEPENDENT ON THE GOVERNMENT

OR SOMEONE ELSE!

MONEY / WEALTH FINANCIAL FACT

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IT TAKES TIME, DEDICATION, AND EFFORT FOR THINGS TO GROW AND CULMINATE

INVESTING IS LIKE FARMING…

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INVESTMENT CLASS: LEARN AND MASTER AT LEAST ONE TYPE OF

• BUSINESSES • REAL ESTATE • PRECIOUS METALS • GEMS / DIAMONDS • COLLECTIBLES • FINANCIAL INSTRUMENTS • STOCKS / BONDS

I FAVOR BUSINESSES AND STOCK TRADING. I DABBLED IN DIAMONDS BUT NEVER FOR INVESTMENT REASONS. I KNOW PEOPLE THAT MADE MILLIONS IN COINS, STAMPS, AND VARIOUS ASSET CLASSES ETC. IT DOES NOT MATTER WHAT IT IS, JUST CHOOSE SOMETHING AND STICK WITH IT. KNOW THAT INVESTMENT CLASS INSIDE OUT.

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MONEY / WEALTH STOCK TRADING

LEARN HOW TO TRADE AND INVEST YOURSELF

FIRE YOUR BROKER OR INVESTMENT ADVISOR

BROKERS 1ST CARE ABOUT THEMSELVES THEN THEIR JOB (COMPANY THEY WORK WITH) THEN MAYBE – YOU

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BIG REWARDS IF YOU ARE DISCIPLINED STOCK TRADING CAN BRING YOU

OR CAN SPANK YOU UPSIDE THE HEAD

IT WILL BE ONE OF THE HARDEST JOBS YOU EVER HAD IF YOU ARE NOT HONEST WITH YOURSELF OR ARE FEARFUL OF ADMITTING YOUR FAULTS

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YOU HAVE TO DO THINGS THAT ARE COUNTER-INTUITIVE

TO BE SUCCESSFUL

90% OF TRADERS LOSE MONEY AND/OR NEVER MAKE MONEY IN THE STOCK MARKET

MANY PEOPLE THAT ATTEMPT STOCK TRADING, DO THE SAME THING THEY ALWAYS HAVE DONE AND ARE NEVER SUCCESSFUL

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TO BE A SUCCESSFUL TRADER YOU HAVE TO… IGNORE TIPS, WHAT PEOPLE SAY, DO YOUR OWN HOMEWORK, AND JUST BE YOU

YOU MAY GET CRITICISED OR HAVE HATERS IF YOU TELL PEOPLE YOU TRADE STOCKS. LET IT GO, DON’T PAY ATTENTION, AND LEARN TO CONTROL YOUR EMOTIONS. YOU WILL NEED THAT SKILL TO BE A SUCCESSFUL TRADER.

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SUCCESSFUL TRADERS HAVE: • TRADING RULES • TRADING EDGE • TRADING PLAN • DISCIPLINE

• HARD WORK ETHIC • HUMILITY • PATIENCE • MONEY MANAGEMENT SKILLS

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STOCKS DO NOT GO STRAIGHT UP TAKE PROFITS AND PEEL SOME OFF INTO STRENGTH

RIDE STOCKS UNTIL THEY STOP MOVING IF YOUR STOCK ACTS WEAK, MOVE ON

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IF YOU WANT TO MAKE THE BIG MONEY LEARN HOW TO HOLD STOCKS FOR DAYS, WEEKS, OR MONTHS.

DON’T FOCUS ON CHEAP STOCKS. IT’S ABOUT BUYING THE RIGHT STOCKS AT THE RIGHT TIME.

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NEVER HOLD A STOCK THROUGH EARNINGS YOU WILL GET BURNED MORE OFTEN THAN NOT

UNLESS YOU ARE PLAYING THE VERY LONG ROAD OF INVESTING…

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USE YOUR BRAIN!

YOU WILL NEVER BE A SUCCESSFUL FOLLOWING SOMEONE ELSE BLINDLY

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BUSINESS 59 SASHAEVDAKOV.COM

BUSINESS CREATION, GROWTH, AND SUCCESS

DELETE, DELEGATE, OR TAKE CARE OF TASKS

DON’T WORK IN YOUR BUSINESS (ADMINISTRATIVE TASKS)

WORK ON GROWING YOUR BUSINESS

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DON’T PROMISE THINGS YOU CAN NOT DELIVER

BUILD RELATIONSHIPS THROUGH NETWORKING, MASTERMINDS, AND FIND A MENTOR


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HYDRATION (BODY) READING (MIND) EXERCISE (BODY)

MEDITATE (SPIRIT) READ (MIND) NUTRITION (BODY, MIND)

HAVE A MORNING RITUAL DO SOMETHING TO COVER ALL YOUR BASIS


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THERE ARE OVER 300+ RHYTHMS IN THE HUMAN BODY SUCH AS HEART BEAT, SLEEP CYCLE, BREATHING, DIGESTION, ETC.

WORK WHEN YOU ARE IN THE RHYTHM TAKE A BREAK WHEN YOU ARE NOT


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MULTI-TASKING IS INEFFICIENT IT TAKES TIME FOR YOUR BRAIN TO SHIFT GEARS

DOING TOO MANY THINGS AT ONCE AND STARTING

TOO MANY PROJECTS WILL SPREAD YOU THIN

DON’T GET STUCK IN THE OCD LOOP: CHECK EMAIL, STATS, FACEBOOK, THEN START AGAIN WITH EMAIL


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3 WAYS TO INCREASE BUSINESS 1. NEW TECHNIQUE 2. ADD AN ADDITIONAL TECHNIQUE 3. IMPROVE WHAT YOU ARE DOING


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3 STAGES OF BUSINESS RELATIONSHIP 1. BEFORE THE SALE 2. DURING THE SALE 3. AFTER THE SALE MAKE SURE YOU DO ALL OF THEM EXCEPTIONALLY WELL!


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STOP DOING WHAT EVERYONE ELSE IS DOING YOU WILL NEVER REACH YOUR TRUE POTENTIAL THAT WAY


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DO SOMETHING DIFFERENT, GET OUT OF YOUR COMFORT ZONE, DON’T BE A FOLLOWER. BE A LEADER.

IT MAY BE HARD; YOUR CURRENT FRIENDS MAY NOT LIKE WHAT YOU ARE DOING, BUT IF YOU DO THE RIGHT THING WITH GOOD INTENTIONS, YOU CAN’T GO WRONG.

LEARN TO LEVERAGE YOUR TIME NEVER EXCHANGE YOUR TIME FOR MONEY IF YOU CAN AVOID IT AT $10 / HR WORKING 50 HRS / WEEK YOUR INCOME IS STILL ONLY $26,000 / YEAR

OUTSOURCE WHAT YOU CAN, DELEGATE TASKS TO OTHERS, TAKE CARE OF THE IMPORTANT STUFF THAT REQUIRES YOUR FOCUS


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INCOMING LEADS, CONVERSIONS, DEPOSITS, RANKINGS, ETC.

TRACK IMPORTANT NUMBERS AND DATA VISUALLY

HUMANS ARE VISUALLY STIMULATED. VISUAL REPRESENTATIONS MAKE THINGS EASIER TO SEE AND FIND ISSUES OR SUCCESSES.


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• INTERVIEWS • BOOKS • WEBINARS • TRANSCRIPTS • VIDEOS

• ARTICLES • NEWSLETTERS • DVD PROGRAMS • SOFTWARE ACCESS • AUDIO PROGRAMS

• MUSIC • GRAPHICS • GAMES • FONTS

SELL DIGITAL GOODS INSTEAD OF WORKING PER HOUR – HERE ARE SOME IDEAS


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KEY QUESTION: ARE YOU A HARD WORKER BUT NOT RICH? THEN GET OUT OF YOUR COMFORT ZONE AND TRY SOMETHING NEW!

SUCCESS IS NOT ABOUT THE HARDEST WORKERS, BUT THE SMARTEST WHO GET OUT OF THEIR COMFORT ZONE


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TO FIGURE OUT YOUR PASSION ANSWER THE FOLLOWING:

WHAT DO YOU LOVE TO DO? WHAT DO YOU LOVE TO LEARN?

WHO DO YOU LIKE TO SERVE OR HELP?


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MARKETING 73 SASHAEVDAKOV.COM

• MAKE PEOPLES LIVES EASIER • SAVE THEM MONEY OR TIME • HELP PEOPLE IN THEIR LIFE • PROVIDE ADDITIONAL INCOME • ENTERTAIN THEM • MAKE PEOPLE FEEL BETTER OR MORE CONFIDENT

SUCCESSFUL PRODUCTS OR SERVICES MUST:

BUSINESS MARKETING

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USE STORIES IN YOUR BUSINESS TO CONNECT TO YOUR CLIENTS AND CUSTOMERS

HUMANS THINK IN TERMS OF STORIES

TYPES OF STORIES INCLUDE: SEARCH FOR SOLUTION, STORY STRUGGLE, DAVID VS. GOLIATH, CHANCE TO CHOICE

BUSINESS MARKETING

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ADD VALUE CAPTURE LEADS MAKE YOU MONEY

YOUR WEBSITE SHOULD:

BUSINESS MARKETING

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CREATE A SCALABLE SYSTEM LEVERAGE YOUR BUSINESS STRATEGIES

BUSINESS MARKETING

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MANY BUSINESS PEOPLE TRY TO FIGURE OUT HOW TO GET 1,000,000 PEOPLE TO GIVE THEM $1.00

CHANGE YOUR MENTALITY TO…

HOW DO I GIVE AWAY $100’S OF DOLLARS WORTH OF STUFF AND ASK FOR ONLY $10 IN RETURN

BUSINESS MARKETING

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CREATE FRAMEWORKS FOR TEACHING OR SHOWING BUSINESS CONCEPTS

ITS EASIER TO REMEMBER PICTURES

BUSINESS MARKETING

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• KEEP DETAILED NOTES • HAVE A FRAME WORK • EXPECT LAZINESS OR LESS ENTHUSIASM EVENTUALLY • DON’T BE INSECURE – STAY CONFIDENT & COMPETENT • SURPRISE YOUR CLIENTS • KEEP BOUNDARIES (SET THEM UPFRONT)

WHEN COACHING OR MENTORING:

BUSINESS MARKETING

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• NO FUTURE VALUE • TOO LONG TO SEE RESULTS • NO SOCIAL SUPPORT • THEY FEEL THEY ARE TOO BUSY • DON’T HAVE THE RESOURCES • OPPORTUNITY COST

• THEY DON’T FEEL THERE IS A BENEFIT • THEY DON’T WANT IT NOW (URGENCY) • THEY DON’T BELIEVE THEY CAN AFFORD IT • THEY DON’T HAVE PERSONAL CONTROL • THEY DON’T BELIEVE YOU • THEY DON’T BELIEVE THEY CAN DO IT

PEOPLE DON’T BUY BECAUSE:

BUSINESS MARKETING

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PRICE, SERVICE, DELIVERY, SALES CAPACITY, QUALITY

PRICE IS THE DEFAULT IF BUYERS DON’T KNOW THE PRODUCT OR SERVICE

DON’T FOCUS ON PRICE BUYERS

THERE ARE 5 WAYS TO COMPETE:

BUSINESS MARKETING

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IT IS NOT SOMETHING YOU DO ONCE IT IS A LIVING, BREATHING, PROCESS THAT GROWS

MARKETING IS AN ON-GOING PROCESS

BUSINESS MARKETING

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IT COMES BACK TO YOU ON SO MANY LEVELS YOU CANT EVEN IMAGINE.

CONTRIBUTE AND GIVE BACK BUSINESS AND LIFE

THE INTERNET HAS MADE GIVING MUCH EASIER DON’T GIVE AWAY EVERYTHING, SAVE A FEW THINGS IT BUILDS TRUST AND SHOWS YOUR TRUE COLORS

BUSINESS MARKETING

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WHEN DESIGNERS ASK PEOPLE TO “CHECK OUT MY WEBSITE AND TELL ME WHAT YOU THINK” THEY LOVE THE RESPONSE OF “IT LOOKS AWESOME, I LOVE THE DESIGN AND THE COLORS”

DON’T BE THAT PERSON! YOU WANT RESPONSES LIKE:

“I LEARNED SO MUCH FROM YOUR WEBSITE” “IT SOLVED MY PROBLEM”

“IT MADE THINGS EASIER FOR ME” “IT CONTRIBUTED TO MY LIFE”

DESIGN WITH MARKETING IN MIND

BUSINESS MARKETING

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DON’T BE SCARED TO PARTNER WITH OTHERS, EVEN WITH YOUR COMPETITION

PARTNERING CAN BE A HUGE BENEFIT

• PARTNERING GIVES YOU MASSIVE LEVERAGE • HELPS YOU POSITION BETTER • CAN GIVE YOU ACCESS TO THEIR CUSTOMERS • HELPS YOU SKIP THE MARKETING PROCESS

BUSINESS MARKETING

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HEADLINES SELL THE CONTENT, SERVICE, PRODUCTS, AND ITS WHAT PEOPLE READ. PEOPLE SKIM MOST OF THE OTHER STUFF.

CREATE KILLER HEADLINES

BUSINESS MARKETING

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SPEND AS MUCH TIME CREATING KILLER HEADLINES AS YOU DO ON YOUR COPY, VIDEO, OR PRODUCT WHEN WRITING HEADLINES: FOCUS ON RESULTS, BENEFITS, EMOTIONAL TRIGGER WORDS, ACTION, AND THE CUSTOMER. WHEN IN DOUBT – START WITH THE WORDS “HOW TO”

BUSINESS MARKETING

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IF YOU EARN $50 / MONTH FROM A CLIENT, THAT’S $600 A YEAR IF THEY STAY FOR 3 YEARS THAT’S AN $1,800 CLIENT

YOU CAN EASILY SPEND $100 TO ACQUIRE THAT CUSTOMER

START THINKING LONG TERM!

KNOW THE LIFETIME VALUE OF A CUSTOMER

BUSINESS MARKETING

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I LIKE TO USE ALLITERATION, RHYME, RHYTHM, AND THINGS THAT ASSOCIATE WITH POWER

WE REMEMBER NAMES BY SOUND, NOT SIGHT

ALLITERATION EXAMPLES: BLOCK BUSTER, DONALD DUCK, COCA COLA

BUSINESS MARKETING

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THEY BUY BENEFITS, RESULTS, SOLUTIONS TO PROBLEMS, AND TO FEEL BETTER.

QUIT GIVING THEM FEATURES AND FACTS.

PEOPLE DON’T BUY PRODUCTS

BUSINESS MARKETING

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• POSITIONING IS A MENTAL GAME • ITS WHERE YOU ARE IN YOUR PROSPECTS MIND • ITS NOT ABOUT COMPETING – THAT’S TOUGH • CREATE A NEW MENTAL CATEGORY THAT YOU CAN BE 1ST IN

POSITIONING YOURSELF IS KEY

BUSINESS MARKETING

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IF YOU ARE A SMALL OR MEDIUM BUSINESS…

FOCUS ON RESPONSE MARKETING NOT BRANDING

YOU CAN SPEND A BILLION DOLLARS ON BRANDING WITHOUT ANY RESULTS. MARKET FOR RESPONSE – NOT RECOGNITION.

BUSINESS MARKETING

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RESPONSE MARKETING LEADS TO SALES AND TRIGGERS ACTION

BUSINESS MARKETING

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BRANDING IS A COMPANY PROMISE

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YOU HAVE TO SPEND ENERGY AND TIME INTO TALKING TO CUSTOMERS OR FUTURE PROSPECTS.

DO THIS OFTEN. IT WILL PAY OFF.

TO UNDERSTAND YOUR CUSTOMER

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1. LOOK FOR CUSTOMERS WHO ARE MOTIVATED 2. LOOK FOR CUSTOMERS WHO ARE LOOKING FOR YOU 3. LOOK FOR CUSTOMERS WHO HAVE FEW PERCEIVED OPTIONS

THE 3 RULES WHEN FINDING YOUR TARGET AUDIENCE

BUSINESS MARKETING

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MARKETING IS ABOUT TRIGGERING AN ACTION.

WHAT ACTION DO YOU WANT YOUR

PROSPECTS TO DO?

BUSINESS MARKETING

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YOU SHOULD BE SPENDING MOST OF YOUR TIME ON MARKETING, GROWING YOUR BUSINESS, AND

REPRIORITIZE YOUR DAY WITH MARKETING IN-MIND

MARKETING IS THE KEY MONEY MAKER IN YOUR BUSINESS

BUSINESS MARKETING

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• THEY TAKE UP TIME • THEY COMPLAIN • DESTROY CREDIBILITY • STEAL IDEAS AND INFO • THEY WONT BUY AGAIN IF THEY FIND A BETTER DEAL • THEY COMPLAIN MORE • THEY FORGET TO PAY YOU

DON’T DEAL WITH BUYERS FOCUSED ON PRICE

BUSINESS MARKETING

99 SASHAEVDAKOV.COM

• TALK TO THE RIGHT PEOPLE • ASK FOR REFERALS AT THE RIGHT TIME • EDUCATE PEOPLE WHY THEY SHOULD REFER PEOPLE TO YOU • THANK CLIENTS FOR REFERRALS • FOLLOW THROUGH WITH EXCELLENCE TO THE REFERRED

TO GET REFERRALS YOU MUST:

BUSINESS MARKETING

100 SASHAEVDAKOV.COM

PRICE IS HOW MUCH SOMETHING COSTS VALUE IS WHAT YOU GET IN RELATION TO WHAT YOU PAY

BUSINESS MARKETING


DON’T UNDER CUT YOURSELF HOW MUCH YOU CHARGE IS BASED ON YOUR ABILITY TO SELL IT

BUSINESS MARKETING


BUSINESS MARKETING

“MARKETING IS THE QUICKEST PATH TO THE SALE” – JOE POLISH

MARKETING: WHAT YOU DO TO GET THEM IN FRONT OF YOU

SALES: WHEN YOU ARE ON THE PHONE OR FACE TO FACE


REFER TO PEOPLE THAT DO BUSINESS WITH YOU AS CLIENTS. THIS MEANS RELATIONSHIP CUSTOMER MEANS TRANSACTION BASED

BUSINESS MARKETING


SETUP A CALENDAR FOR YOUR BUSINESS MONTHLY

CHALLENEGE YOURSELF:

BUSINESS MARKETING


PERSONAL GROWTH


THIS CREATES SELF DECEPTION HUMANS DELETE, DISTORT, & GENERALIZE INFORMATION

PSYCHOLOGY HUMANS

KNOW THIS WHEN LISTENING TO OTHERS OR EVALUATING YOURSELF BE MORE GENEROUS WITH OTHERS AS WE ALL HAVE THIS.


TWO WAYS TO GROW IN LIFE

PSYCHOLOGY PERSONAL GROWTH

TRANSLATION (HORIZONTAL) – MORE SOPHISTICATED FORM OF THE LEVEL YOU ARE AT NOW. EVOLUTION (VERTICAL CHANGE) – START DOING THINGS THAT ARE TOTALLY DIFFERENT. THIS IS TRANSFORMATION.


YOU HAVE TO PAY YOUR DUES IN BUSINESS AND IN LIFE.

LISTEN TO LIFE’S LESSONS



THE QUALITY OF YOUR LIFE IS BASED

ON THE CHOICES YOU MAKE



THERE ARE TWO TYPES OF GOALS:


FOCUS ON MASTERY!


ACHIEVEMENT ORIENTED – EXTERNAL SUCH AS WINNING FIRST PLACE IN A CONTEST MASTERY GOAL – INTERNAL GOAL WITH YOURSELF, SUCH AS PERFECTION OF SOMETHING

IF YOU’RE NOT 100% COMMITTED WHY EVEN START?



YOUR HABITS AND YOUR INTERNAL PROGRAMMING IS WHAT IS STOPPING YOU FROM SUCCESS – NOTHING ELSE



ANYTHING YOU FOCUS ON GROWS EXCEPT MONEY – AS MONEY IS AN EXCHANGE. TO MAKE MONEY FOCUS ON CREATING VALUE FOR OTHERS.

LEARN TO BUILD YOUR FOCUS MUSCLE



THE MIND HAS OVER 50,000 THOUGHTS A DAY

WHAT YOU THINK ABOUT AND FOCUS ON BECOMES YOUR

REALITY



DON’T BE SCARED TO MOVE FORWARD

THERE IS ALWAYS ANOTHER LEVEL



DON’T BE SCARED TO UPGRADE YOUR FRIENDS

IF YOU ARE A PERSON WHO GROWS

PSYCHOLOGY RELATIONSHIPS

A PRECIOUS FEW YOU SHOULD HOLD ON TO


GO AWAY ON A TRIP OR VACATION AND GET AWAY FROM WORK OR YOUR CURRENT LIFE. IT WILL BRING YOU A NEW PERSPECTIVE.

RENEW YOURSELF 3-4 TIMES A YEAR



AQUAINTANCES – YOU KNOW OF

MAINTENANCE – YOU STAY IN TOUCH WITH AND HAVE TO MAINTAIN LIKE SENDING A XMAS AND BRITHDAY CARD

GROWTH – PEOPLE YOU ASSOCIATE WITH AND GROW

3 TYPES OF FRIENDS:

MAKE SURE YOUR GROWTH FRIENDS ARE POSITIVE, WANT THE BEST FOR YOU, AND PUSH YOU TO BE BETTER. ACQUAINTANCES AND MAINTENANCE FRIENDS COME AND GO.



“PEOPLE DON’T LIKE IT WHEN YOU CHANGE. BECAUSE THE WAYS THEY

USE TO INFLUENCE AND MANIPULATE YOU DON’T WORK”

– WYATT WOODSMALL

PSYCHOLOGY HUMANS


THEN SOMEONE GOES TO THE NEXT LEVEL

MAKE SURE YOU ARE THE ONE THAT GOES TO THAT NEXT LEVEL

MOST RELATIONSHIPS IN BUSINESS AND PERSONAL LAST 2-3 YEARS.



HUMANS CREATED THIS WORD ‘PROBLEM’ IS NOT A VERB

AN ANIMAL JUST REACTS TO A SITUATION BE LIKE THE ANIMAL

PSYCHOLOGY PERSONAL SUCCESS


IT’S NOT ENOUGH THAT I WIN; OTHERS HAVE TO LOSE MANY PEOPLE ARE STUCK IN A PARADOX OF SUCCESS



WHEN THE PAIN EXCEEDS THE PAIN TO CHANGE…

YOU WILL CHANGE



WHAT ARE YOU TALKING ABOUT? OTHER PEOPLE? EVENTS? IDEAS?

THE TOPICS OF YOUR DISCUSSION BECOME YOUR LIFE



ELIMINATE NEGATIVITY FROM YOUR LIFE:

GENERAL NEWS, GOSSIP, WORRY



THIS MEANS YOU CAN ONLY MASTER 5-7 THINGS IN YOUR LIFE. CHOOSE WISELY.

IT TAKES ABOUT 10 YEARS TO MASTER SOMETHING



PAIN IS INEVITABLE, SUFFERING IS OPTIONAL JEALOUSY: SUFFERING FROM THE FUTURE REVENGE: SUFFERING FROM THE PAST



STOP WATCHING TV THE AVERAGE PERSON WATCHES TV 4 HRS PER DAY

(4 HRS PER DAY X 365 DAYS X 60 YEARS = 10 YEARS)

WHAT CAN YOU DO WITH 10 EXTRA YEARS IN YOUR LIFE?



IN MONEY TERMS….

IF YOU STOPPED WATCHING TV • AND YOU MADE $250 / DAY… YOU WOULD HAVE AN EXTRA $1,026,000+ IN YOUR LIFE • IF YOU INVESTED THAT 5% – YOU WOULD HAVE $1,885,000+ WHAT ABOUT THE OTHER BENEFITS BEYOND FINANCE… THINK ABOUT IT!



WORK MORE ON RELATIONSHIPS

SAY ‘NO’ MORE OFTEN

IMPRESS OTHERS LESS – BE YOU



SET 30 DAY CHALLENGES EVERY MONTH

SUCH AS TAKING A CLASS, LEARN SOMETHING NEW, GETTING OUT OF YOUR

COMFORT ZONE, CREATING A NEW HABIT, ETC.

IT WILL PUSH YOU TO BE BETTER



IT MAY NOT TASTE AS GREAT – BUT WHEN YOU FEED YOUR BODY WELL, YOUR MIND PERFORMS BETTER, YOUR BODY HAS MORE

ENERGY, AND YOU WILL FEEL BETTER FOR MANY HOURS VS. THE 20 MINUTE INSTANT MEAL GRATIFICATION WITH OTHER MEALS

THERE ARE OVER 35,000 FOODS IN THE SUPER MARKET

35 HAVE THE MOST NUTRITION EAT THOSE!



BRAIN HEALTH IS VERY IMPORTANT FOR GROWTH AND LIFE


134

WE FOCUS ON SO MANY THINGS, BUT NOT ON BRAIN HEALTH.

SASHAEVDAKOV.COM

YOUR BRAIN IS 2% OF BODY WEIGHT BUT IT USES 20-30% OF KCAL INTAKE.


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BRAIN HEALTH CAN REVERSE AGING, AVOID ALZHEIMERS, BEING TIRED, HATING YOUR BODY, ETC.

SASHAEVDAKOV.COM

HEALTHY BRAIN REQUIRES: CLEAN ENVIRONMENT, HEALTHY WEIGHT, PHYSICAL HEALTH, POSITIVE PEER GROUP, GREAT NUTRITION.


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THIS MEANS AVOID ALCOHOL, CAFFEINE, CHRONIC STRESS, SMOKING, ETC.

SASHAEVDAKOV.COM

CAFFEINE CONSTRAINS BLOOD FLOW, DEHYDRATES YOU, IT BECOMES ADDICTIVE, INTERFERES WITH SLEEP, INCREASES

CORTISOL WHICH MAKES YOU OBESE.

IF YOU NEED COFFEE OR CAFINE TO BE AWAKE

GET MORE SLEEP



OVER 2.5 BILLION PEOPLE LIVE ON LESS THAN A FEW DOLLARS A DAY

STOP COMPARING YOURSELF TO PEOPLE WHO HAVE IT BETTER THAN YOU OR HOW FAR YOU HAVE TO GO

SEE HOW FAR YOU HAVE COME AND HOW GOOD YOU HAVE IT



WE LIVE 3 LIVES 1. PUBLIC 2. PRIVATE

3. DEEP INNER LIFE

DON’T BE SCARED OF WHO YOU ARE.



TWO WAYS HUMANS ARE MOTIVATED 1. TOWARD THINGS WE WANT 2. AWAY FROM THINGS WE DON’T WANT (USUALLY MUCH MORE POWERFUL)

KNOW WHICH ONE MOTIVATES YOU AND USE IT AS LEVERAGE DURING TOUGH TIMES



MOST PEOPLE REPEAT THEIR LIFE IN CYCLES (IN RELATIONSHIPS, MARRIAGES, HABITS, JOBS, AND LIFESTYLES)

TO BREAK FREE YOU HAVE TO DO THINGS THAT ARE UNCOMFORTABLE

AT TIMES AND GROW



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THANKS FOR READING. I HOPE YOU ENJOYED IT!

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