presentation2

17
Questionnaire 1 • We asked the students a general questionnaire about their favourite types of documentaries and why, we also asked them about their gender and their age.

Upload: lea-valley-media

Post on 28-Oct-2014

258 views

Category:

Documents


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Presentation2

Questionnaire 1

• We asked the students a general questionnaire about their favourite types of documentaries and why, we also asked them about their gender and their age.

Page 2: Presentation2

Results

• 30% female 70% male• 95% aged between 16-25

5% aged between 11-15

Page 3: Presentation2

Questionnaire 2

• Our group could not think of what to call our documentary, so we decided to do another questionnaire about the name of our programme.

Page 4: Presentation2

Results

Page 5: Presentation2

Questionnaire 3

• We asked the people who done the questionnaire a product specific questionnaire.

Page 6: Presentation2

Results

Page 7: Presentation2

Radio Results and

Questionnaire

Page 8: Presentation2

Target Audience

• Our target audience are students in year 11 .• The reason for this is because they are the students

who will be thinking about the transition from year 11, to sixth form or college.

• Some students do not know whether it is better for them to stay at school or go to college (everybody is different)

• Our aim is to try and help students, in a non-bias way, on making their decision for sixth form or college, BTEC or A Levels.

Lauren

Page 9: Presentation2

Allocated Roles

• Presenters – Emmanuel and Lauren• Interviewers – Emmanuel and Lauren• Director – Tacia• Cameraman/ woman – Tacia• Sound Director – Emmanuel• Producers – Emmanuel, Lauren and Tacia

Emmanuel

Page 10: Presentation2

Documentaries that inspire us

• Educating Essex

• Too Poor For Posh School

• Race To Nowhere

Page 11: Presentation2

What channel our documentary will feature on

• Our documentary will feature on channel 4.• This is because two of the three programmes

that inspired us are on this programme.• Therefore channel 4 is the channel most likely

to want to air this show.

Tacia

Page 12: Presentation2

Marketing – Radio Advert

• We will make a radio advert to advertise our programme.

• The radio ad will feature on Choice FM and Capital FM, as we asked students of our target group what radio station they listen to often, and those were the top two answers.

• Airing the advert on these stations will hopefully encourage students to watch our documentary.

Tacia

Page 13: Presentation2

Marketing – Print Advert

• We will make a print advert to advertise our programme.• We will put the print ad up in shopping centers and in

magazines. We chose shopping centers as they can be very busy places, where students, and parents, are most likely to see the ad. We also chose magazines as students like to read magazines, and they are more likely to see the ad in a magazine rather than on a billboard on a road.

• Putting the advert up, will hopefully encourage students to watch the programme, and will hopefully encourage parents to get their child to watch the programme.

Lauren

Page 14: Presentation2

Questions to ask interviewees• Questions for students

• 1) What is your name?• 2) What are you studying at sixth form?• 3) Do you enjoy sixth form? Why?• 4) Why did you choose to stay on at sixth form rather than go college?• 5) Do you feel any kind of pressure as a result of sixth form? Such as exam pressure or peer pressure.

• Questions for teachers

• 1) What is your name?• 2) What subject/s do you teach?• 3) How important do you think the choices students have to make in sixth form?• 4) Do you think sixth formers are happier staying on, rather than going to college?• 5) Do you think that students at sixth form are more pressured to pass than those students at college?• We have decided to ask these questions to the students and teachers as we feel they are appropriate to

what we are trying to explain to our target audience (year 11 students who are looking at going to sixth form or college).

Page 15: Presentation2

Presenters

Emmanuel Adewumi/Lauren Cole

Page 16: Presentation2

Camera-woman/DirectorTacia Victor

Page 17: Presentation2

Thank-you for listening