presentation wt conference ispo

Nuevola Sports Innovation Consultants TECHNOLOGY CENTRE

Snow Skate Surf

Sharing The Boarding Experience

8 February 2010

10

Smart Sensor Integration in Sportswear and EquipmentStephan van Uijtregt, Nuevola


CETEMMSACETEMMSA

Origin in Textile Industry

SportsLogistics & Infrastructure

Healthcare

75 R&D and Innovation Professionals

Technology Centre

Barcelona, Spain


TechnologyTechnology

photovoltaicled

el

heated textiles


Realized Sports Concepts Realized Sports Concepts

Warm-Up leg brace

FutbolPod

HeatedWear

ActiveLightWear

Injury Recovery Sleeve


Why Sensing TechnologiesWhy Sensing Technologies

• Monitoring, Detection, Safety & Health

• But also about Sharing, Registering & Competing


Monitoring, Detection, Safety & Health

Monitoring, Detection, Safety & Health

• Infant, Elderly & Patient monitoring

• Injury recuperation

pulse

humidity

temp


Sharing, Registering & Competing

Sharing, Registering & Competing

• Nintendo Wii, Eyetoy Kinetic, TH Ride

• Garmin Forerunner, Polar, Suunto, MapMyRun/Ride/Fitness.com

• NIKE +


Thin line between success & failure

Thin line between success & failure

Price

Simplicity

Quality

Game aspect

Social aspect

Competition


What we wantedWhat we wanted

Monitor your activity

Keep track of your progress

Share it online

Compete with friends world wide

a NIKE+ for Action Sports


The ConceptThe Concept

YourYourPersonalPersonalTrick SiteTrick Site

YourYourPersonalPersonalTrick SiteTrick Site

With a simple push you

activate the TrickTracker on

your board

The TrickTracker will record all

the movements your board

makes

Use the integrated

Bluetooth to upload the

tricks to your mobile phone

The TrickTracker software on your mobile phone will publish all your tricks on

your favorite online social networks


The ConceptThe Concept

• Technology not the aim, just part of a tool to achieve...

• A Social Platform to Share an Action Sports Experience

• Integration with main Social Media Apps (Facebook, Twitter, etc.)

• An Interaction between Fans, Customers, Boarders and Brand

• Establishment of the Brand as an Integral Part of the Snow / Surf / Kite / Skate Experience


x

y

z

TechnologyTechnology


CommunicationCommunication


Some other featuresSome other features


SOCIAL MEDIA IMPACT


Connect with CustomersConnect with Customers

• We did a great effort to make them part of our experience– By means of pictures, video & trailers– Facebook pages pushing our message– Viral videos on Youtube made by us


Connect with CustomersConnect with Customers

• Now we need them to make us part of their experience


Why?Why?

• Position your brand as point of reference for active boarders/surfers

• Be in constant contact with your target groups via popular social media like Twitter or Facebook

• Platform independent• Lots of standard apps already available that can

be integrated to make the product even more catchy

• Benefit of the advantages of using a smart phone• Localization• Camera enables integration with pics


Share with your friendsShare with your friendsPUBLISH YOUR OWN AUTOMATICALLYPUBLISH YOUR OWN AUTOMATICALLY

COMMENT ON YOUR FRIENDS’COMMENT ON YOUR FRIENDS’


Share with your friendsShare with your friends

Watch my latest moves recorded with the NUEVOLA TrickTracker

PUBLISH YOUR OWN AUTOMATICALLYPUBLISH YOUR OWN AUTOMATICALLY

RT: Wicked! @kitesurfer Watch my latest moves recorded with the NUEVOLA TrickTracker

RETWEET YOUR FRIENDS’RETWEET YOUR FRIENDS’


Some Twitter Stats

Some Twitter Stats

account followers tweets lists

Billabong1973 9,258 910 252

QuiksilverUSA 9,012 404 257

bodyglove53 1,091 346 27

ripcurl1969 2,667 444 104

reefteam 413 83 23

nike6 3,582 236 111

ONeillCWC 209 66 20

teamoneill 687 291 39

etniesskate 2,210 235 49

account followers tweets lists

tonyhawk 1,948,441 2,429 5,734

Shaun_White 53,402 75 1,034

slater9 15,574 16 305

joelparko 7,821 368 227

Mick_Fanning

10,933 1,138 301

brands boarders/surfers/skaters

Engagement potential of sports people is much bigger than that of brands


Location via GPSLocation via GPS

Directly in Google Maps or in Mash-Up integrated in Micro Site

PowdermanClick to watch animation (dur: 0:24)




Location via GPSLocation via GPS


Rate your friends’ tricks

Rate your friends’ tricks

RateRateRateRate

Please rate this trickTap a star to rate


Receive alerts at spots where your friends made their favorite

tricks

Receive alerts at spots where your friends made their favorite

tricks


Playing an Augmented Reality Game Get points for stuff you do in the real world

Playing an Augmented Reality Game Get points for stuff you do in the real world

Sports Innovation Consultants

Stephan van UijtregtTravessera de les Corts, 225 2º 4ª - 08028 Barcelona

Tel. (34) 93 411 93 46 / Cell (34) 664 12 34 67

[email protected]

presentation wt conference ispo

Sports

friends tricks rate

social media impact

partoftheir experience

tricktracker software

nuevola tricktracker

favorite tricks

concept technology

animation dur