presentation teh walini
TRANSCRIPT
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DESKRIPSI PRODUK
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1. Teh Celup Hitam Walini
Teh hitam ini diproduksi dengan tahap seperti pada pengepakan teh pada umumnya namun kelebihan teh ini tidak menggunakan bahan pengawet buatan.
2. Teh Celup Lemon Walini
Teh hitam ini diproduksi dengan tahap seperti pada pengepakan teh pada umumnya namun kelebihan teh ini tidak menggunakan bahan pengawet buatan dan ditambah dengan sari lemon asli.
3. Teh Celup Jahe Walini
Teh hitam ini diproduksi dengan tahap seperti pada pengepakan teh pada umumnya namun kelebihan teh ini tidak menggunakan bahan pengawet buatan dan ditambah dengan sari jahe alami.
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4. Teh Celup Organik Walini
Teh hitam organik diproduksi dari daun teh organik, organic adalah pertubuhan teh tumbuh secara alami tanpa bahan kimia (Pestisida) dan pada tahap pencampuran teh organik tanpa bahan pengawet.
5. Teh Celup Hijau Jepang
Teh celup hijau walini diproduksi dengan sistem teh hijau jepang denganmenggunakan sistem produksi CTC dan tidak menggunakan bahan pengawet buatan.
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DemandDemand
SupplySupply
STPSTP
SAPSAP
ETOPETOP
StrenghtStrenght
WeaknessWeakness
OpportunityOpportunity
ThreatThreat
STRATEGY
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CORPORATION ANALYZE
SegmentingSegmenting
TargetingTargeting
Positioning
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SegmentingSegmenting
AgeAge
EducationEducation
GenderGender IncomeIncome
BehaviorBehavior
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AgeAge
EducationEducation
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GenderGender
BehaviorBehavior
IncomeIncome
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TargetingTargeting
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Positioning
Diferensiasi Produk
Diferensiasi Produk
Bentuk KemasanBentuk Kemasan Daya TahanDaya Tahan
KualitasKualitas Diferensiasi CitraDiferensiasi Citra
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Variabel Kunci
Persentase Sub Variabel Persentase(%)
Kekuatan/Kelemahan Bobot Rating
Bobot x Rating
Produk Unggulan 35% Kemasan 25% 0 0.0875 -1 -0.0875
Jenis 40% K 0.14 1 0.14 Rasa 35% 0 0.1225 0 0
Brand 30% Penghargaan 60% K 0.18 1 0.18 Pioneer 40% 0 0.12 0 0
Tenaga Kerja 15% Disiplin 30% 0 0.045 0 0
Tingkat
pendidikan 40% K 0.06 1 0.06 Teknologi 25% L 0.0375 -1 -0.0375
Harga Jual 12% 100% K 0.12 0 0
Lokasi 8% Strategis 35% K 0.28 0 0 Kenyamanan 45% K 0.36 1 0.36
Total 0.615
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Variabel Kunci
Persentase
Sub Variabel Persentase
Ancaman/Peluang Bobot Rating
Bobot x Rating
Selera 38% Anak-anak 20% L 0.076 -1 -0.076
Remaja 25% K 0.095 1 0.095
Dewasa 30% 0 0.114 0 0
Usia Lanjut 25% 0 0.095 0 0
Cuaca 27% Dingin 60% 0 0.162 0 0
Panas 40% 0 0.108 0 0
Pemasaran 35% Supermarket 50% K 0.175 1 0.175
Minimarke
t 35% 0 0.1225 0 0
Toko Kecil 15% L 0.0525 -1 -0.0525
Total 0.1415
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OO
SW
TT
0,6150,615
0,14150,1415
IIIIII
IIIIII IV
StrategiAgresif
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Strategy
• Dalam beberapa waktu kedepan Teh walini dapat membuat kemasan seperti aqua gelas• Membuat teh dengan variasi baru• Membuat café walini dengan tempat
yang nyaman, strategis
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