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Hao Wu
THE PRODUCT
THE PRODUCT
Attachable Ergonomic
Portable Lightweight
THE TARGET
• Man and Woman 15 to 45 • Owners of Macbook/Pro/Air • Tech Savvy and Technophiles • Apple Product Aficionados • Early Adopters • Innovators • Experiencers
THE TARGET
New York City: • No.1 on the sales for
computer hardware, software and supplies.
• Most TV household
and the third most cable household in the nation. (SRDS 2010)
THE BIG IDEA
• Associate iUphold with Apple
• Have iUphold carried at both online and physical Apple stores
• Household brand names such as Amazon,
Barnes & Noble
THE BUDGET
• Internet and mobile platform will be primarily utilized for unlimited budget
• For 1,000,000 Dollar and 100,000 Dollar budget plans, Internet and mobile platform will be the sole media class.
THE COMPETITOR
• Rain Design
mStand iLap
PRINT AD
OUT OF HOME
THE WEBSITE
THE END