OUR PRESENTATION

TO

Name ID

S.M. Al-Shahriar BBA 120304790

Md. Momin Mia BBA120304783

Amit Hasan Prince BBA120304808

Subha Saha BBA120304832

Md. Sajib Rahman BBA120204681

Our Group Member

Topic “how a manager strategically manage a Firm”

Definition of Strategic Management

The process of analyzing the current situation, developing appropriate strategies, putting those strategies into action and evaluating, modifying, or changing those strategies as needed

Why is Strategic Management Important?It gives a role to everyone in an organization to

manage strategically.It helps the organization perform well.It helps the organization to effectively cope with the

uncertainties in the external and internal environment.It helps to coordinate various functions and activities

Basic Activities of Strategic Management

Situation Analysis

Strategy Formulation

Strategy Implementation

Strategy Evaluation

IntroductionIn every company, they have a management structure and model to

build up their business and for gain the business goal. Vision, mission statement is the important statement for any organizations. Entrepreneurs and industry managers are often so lost in thought with in need of attention issues that they lose view of their eventual objectives. That is why a business re-evaluates or groundwork of a strategic plan is a fundamental necessity. This may not be a formula for success, but not including it, an industry is to a great extent more likely to fail. By applying, any type of strategic decision company can full fill their vision and mission.

Company Profile

Background

A sister concern of Akij Group, Akij Corporation Limited is the most organized distribution company in the country. Akij Group is country’s one of the leading business conglomerates. Initially Akij Corporation Limited was known as Amin Enterprise and started its operation in 1992. In June 1997 Amin Enterprise was renamed as Aminuddin Enterprise Limited and in 2001 Aminuddin Enterprise Limited was again renamed as Akij Corporation Limited. Akij Match Factory Limited and Akij Zarda (chewing tobacco) Factory. 

Product of AFBLAkij food &Beverage limited started their journey officially on July 2006 with threeproducts but within this four year company able to add lot of products on itsrosters.

Product Category Brand Name Size

Cola MOJO 150ml can, 250ml pet and can, 500ml pet, 1 liter pet, 2 liter pet.

Cloudy Lemon Lemu 150ml can, 250ml pet and can, 500ml pet, 1 liter pet, 2 liter pet.

Clear Lemon Clemon 250ml pet and can 500ml pet, 1 liter pet, and 2 liter pet.

Energy Drink Speed 250ml pet and can Drinking water Spa 500ml pet, 1 liter pet, 2 liter

pet Juice Frutika (Mango, Red grape,

Red orange) 250ml pet, 1 liter.

Milk Farm Fresh UHT milk ½ liter tetra pack. Malt Beverage Wild Brew 250ml can.

 Business Philosophy

Akij Group diversified their business in Food & Beverage industry because in Bangladesh we have 14 corers people. It is large market size to serve and food is required continually for the population. Akij food & beverage want to serve quality food for their target marketProduct development Raw material sourcing Find out or create market for its product Price set up Packaging development Developing communication strategy Preparing sales forecast Maintain sales management in the field Keeping record of sales and stock Collection & analysis of competitor’s information

CURRENT CORPORATE LEVEL STRATEGIES

AKIJ has a well-established and consistent strategy forgrowth, which allowed strengthening core business anddriving expansion into new markets. The few strategies are:

Low Price Strategy - Everyday Low Price

Customer-focused Strategy - To create value for customer to earn

their lifetime loyalty

Growth Strategy (business – product development) Own brand value

Low Price Strategy Everyday Low Price

An Every Day Low Pricing (EDLP) is a pricing strategy of Akiz is more popular with shoppers than one driven purely by promotions, according to a survey in the BD. Akij is the first hypermarket to launch a long-term EDLP campaign in a bid to address the rising cost of living. They have invested lot for the campaign to be able to reduce prices up to 30%.

Customer-focused Strategy Create value for customer to earn their lifetime loyalty

The core purpose is to create value for customers to earn their lifetime loyalty. Everything Akij did, every innovation they bring to the market, every business decision they take, is driven by the customers. The underlying aim is of course to make higher profits, but there is a clear focus on customer service at the top level of the company.

Own brand value Own brand value portrayed the strong brand

image of Akiz based on effective strategy. Akiz is very good at using design across their own label, especially strategically. Akiz is often used as one of the best examples of own brand label in the retail industry.

Growth Strategy

Cost Leadership Strategies

Cost Leadership Cost leadership is one in which Akij can strive to have the lowest costs in the industry and offer its products and services to a broad market at the lowest prices. This strategy is based on Akij ability to control their operating costs so well that they are able to price their products competitively and be able to generate high profit margins.

The strategy to diversify the business was laid down in 1997 and has been the foundation of Akij’s success in recent years. The new businesses which have been created and developed over the last decade as part of this strategy now have scale, they are competitive and profitable.

Differentiation Strategy

SWOT Analysis for Akij food and beverage

StrengthsThe main strength of Akij is its strong brand name and its valued customer service. The company is far less integrated than the other big company that which makes them more flexible compared to others.

WeaknessesDependency on local business. This could be the weaknesses for Akij to expand their business widely.

OpportunitiesThere are only few large companies in food& beverage sector in our country.Akij backward integration facilities so suppliers bargaining power is not high.

ThreatsIncreasing competition within industry. Other major companies are starting to invest in food and beverage.

Competitive Profile Matrix (CPM) Analysis

Recommendation

Improve customer offer Promote the right products at the right time Ensuring sustainable growthPeople Development

Conclusion Many kind of strategic decisions makes the firm to

involve the discrete choice. By the strategic decision firm take the decisions to open a new business in a new place, determine that where the product should be place or what option to offer in a service contract. These decisions are typically involved with the consideration of a number of demands, cost, and competitive factors. The learning of consistent distinct decisions poses several procedural challenges such as large state spaces, the incidence of various stability and dynamics in firm decisions.