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MYDINStrategy Management

MYDINStrategy Management

Hasniza Hafidzin 806544

Musalme Muda 806570

The Early Life of MYDIN Saga –in Penang The Early Life of MYDIN Saga –in Penang

The Old shop back in 1918 in Pulau Pinang

The 1st shop was burnt down during Japanese Occupation ~ that was a turning point for MYDIN family

The Early Life of MYDIN Saga –in Kota BharuThe Early Life of MYDIN Saga –in Kota Bharu

Old Kota Bharu town in 1940s

Life was tough in Kota Bharu when Tuan Mydin decided to start all over in new place & new environment after World War 2

The MYDIN’s WayThe MYDIN’s Way

MYDIN’s StrategyMYDIN’s Strategy

1st MYDIN Hypermarket in Subang Jaya

Tuan Mydin officiate a shop in Kota Bharu, Kelantan

MYDIN’s VisionMYDIN’s Vision

MYDIN’s Vision “MYDIN is the World Leading

Distributor of Competitive Halal Goods & Services”

MYDIN’s MissionMYDIN’s Mission

The Mission

“We Aim to be the Leading Local Wholesale & Retail company by providing the Best Value for

Money for the Best Assortment of Goods, by providing Service to Our Customers & by Striving

for Excellence. We also aim to inspire more Malaysians to open outlets with our own Proven

Success Formula”

MYDIN’s TaglineMYDIN’s Tagline

The Tagline “Why Pay More,

Buy at Wholesale Price”

Mydin Retailing and Wholesaling Development & Strategies

Mydin Retailing and Wholesaling Development & Strategies

MYDIN had developed its own strategies in the retailing and wholesaling business. The unique strategy developed known as STRATEGIC FOCUS, focuses on large scale, high volume, highly visible and modern enterprise.

The rationale for the STRATEGIC FOCUS is as follows:- These formats are the future of distributive trade – customers

are keen to shop under one roof. Consumers lifestyle especially for medium and poor customers

who are looking for convenience, comfort and value for money. Fill the current gap of supplies in the Bumiputera business

networks. Assisting Bumiputera Entrepreneurs to market their products.

Analysis of Mydin Financial Ratios Analysis of Mydin Financial Ratios • Based on the financial performance from 2004 to 2008 MYDIN had

been able to show a tremendous positive trend of revenue and profit.

• In 2008, Mydin’s sales had increased by 59% to RM1.06 billion as compared to RM669.5 million in 2004. Gross Profit increased in 2008 to RM 203.3 million compared to an operating costs of RM173.5 million in the same year.

• The stockholding ratio of the company ranged from 1.5. to 2.18 per month. This showed that the inventory turnover of the company ranged from 5.5 to 8 times a year. It is also supported by a low percentage of slow moving stock as compared to fast moving stock.

• The Return on Investment (Earning Before Income Tax/shareholders funds) as at 31 Mac 2009 for MYDIN HOLDING was 22.63% .

When MYDIN opens the 1st HypermarketWhen MYDIN opens the 1st Hypermarket

This was what MYDIN did…………..

MYDIN Hypermarket Subang Jaya, Selangor

Giant Hypermarket Subang Jaya, Selangor

their next door is……

When MYDIN opens the 1st HypermarketWhen MYDIN opens the 1st Hypermarket

MYDIN advertised their Opening Flyer for their New Hypermarket

in Subang Jaya

When MYDIN opens the 1st HypermarketWhen MYDIN opens the 1st Hypermarket

Opening Offers, Activities & Events were one of the Main Attraction to pull Customers over from the Next Door Neighbour

When MYDIN opens the 1st HypermarketWhen MYDIN opens the 1st Hypermarket

With a little bit of Humour at the back of Flyer

When MYDIN opens the 1st HypermarketWhen MYDIN opens the 1st Hypermarket

The Challenge: Efficient, Accurate Application Access

The Challenge: Efficient, Accurate Application Access

MYDIN manages over 100,000 unique items in its product range and the company processes more than RM90 million worth of purchase orders on a monthly basis.

The challenge for MYDIN was to gain access into its huge volume of transactions effectively, to be able to not only track the volume of goods flowing in and out of the company, but also gain a detailed understanding of exactly what products were involved in these transactions.

Although MYDIN had implemented an off-the-shelf ERP package from Technology One Australia to capture the transactional data, its database and applications resided only at its IT centre in Subang, Kuala Lumpur.

This system prevented MYDIN’s employees, who are spread throughout its 15 branches across Malaysia from gaining access to critical information.

For MYDIN’s managers and senior executives who travel frequently, another challenge is providing secured access to corporate applications from more remote locations anywhere in the world.

Future PlansFuture Plans

The company is in the process of actively opening new hypermarkets and superstores (bazaar) throughout Malaysia.

This would be achieved by forging a close win-win-win relationship with their suppliers (trade and non-trade) and working closely with the respective local authorities / state governments in respect of the affirmed Distributive Trade practices.

Thank You