presentation on q mobile (marketing)
DESCRIPTION
This is my marketing assignment the product which I've choose is one of leading brand in PakistanTRANSCRIPT
PRESENTED TOSir Aamir Saifullah
PREPAYED BYAmjad
Syeda ZehraSaad
CELLULAR
CONTANT
• VISION & MISSION• INTRODUCTION• MARTKET PRODUCT FOCUS• MARKET MIX• PEST ANALYSIS• SWOT ANALYSIS• RECOMMENDATION
The company’s is to develop the path breaking technologies and efficient
processes that incubate newer market, enliven customers aspirations and
continue to make Q-Mobile a trusted market leader amongst people.
VISION
Become No 1Keep It SimpleDo what You SayTake The Leap Of FaithKeep On CheckingStay True To Your Values
MISSION
INTRODUCTION
• LG is renowned in cell phone industry.• They re-launched their cell phone accessories in
Pakistan with new brand name of QMobiles under new company.
MARKET PRODUCT FOCUS
OBJECTIVE
CHALLENGES
TARGET MARKET
POINT OF DIFFERENT
OBJECTIVE
Q-Mobile Develops New Quality Cell Phones For Its Consumer
Q-Mobile Gives Life Style Oriented Products
Q-Mobile Provides a New Technology In Law Prices.
TARGET MARKET
Youth
SMS Conscious People
Multimedia Conscious people
Middle Class People
Internet Surfing People
TARGET MARKET
POINT OF DIFFERENCE
> Quality> Software> Battery Timing> Resale value> User Friendly> Java Supported> Multimedia Supported
CHALLENGES
> No Of Cell Phones Like Nokia, Samsung, China Mobile etc.
> There Will Be Huge Competition In The Market.> Already Low Cost Mobiles Are Available In The
Market
MARKET MIX
Qmobile Noir A34 – - Android OS, – v4.2 Jelly bean – - Built-in camera– - 3G (UMTS)– - GPRS– - Touchscreen
PRODUCT
QMobile E950 - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen
Q Mobile E787 - Built-in camera- No 3G (UMTS)- No GPRS- No Touchscreen
PRODUCT
Qmobile Noir A100 - Android OS 2.2 Frozen Yogurt - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen
Qmobile A5 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen
Qmobile A2 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen
PRICE
Q-Mobile Produce are usually sold at low price Q-mobile are usually competitor based they try to keep their
prices a bit lower then those of the closest competition Price details are Given:
Q-Mobile Noir A34 Rs:7,999/-
Q-Mobile E950 Rs:3,999/- Q-Mobile E787 Rs:2,499/- Q-Mobile Noir A100
Rs:7,999/- Q-Mobile A2 Rs:6,599/- Q-Mobile A5 Rs:10,500/-
PLACE
Q-Mobile phones are generally sold at all established mobile phone dealership although they are also sold at other retailers and other electrical suppliers. As this will encourage younger consumer to buy them.
PROMOTION
Direct Selling Advertising On T.V RadioPersonal SellingDifferent OffersMotivating The ChannelsGifts who purchase Q-Mobile
PEST ANALYSIS
Political & Economical Factors
Tax policy Employment Laws Trade Restriction Political Stability
Economic Growth Exchange Rate Inflation Rate
Economic Factor
Political Factor
Social & Technology Factors
Population Growth Rate Age Distribution Career Attitudes Emphasis On Safety
Lower Barriers To Entry Reduce Minimum
Efficient Production Level.
Influence Outsourcing Decision
Technology Factor
Social Factor
SWOT ANALYSIS
STRENGTHS
User Friendly
Long Time Battery
Brand Availability
Extra Accessories
Wide Model Range
WEAKNESS
Technical Weakness
Small Users
No Information In Rural Areas
No Awareness
Physiological Matters
OPPORTUNITIES
Lead In The Market
Smart Phones (Android)
THREATS
Local Competitors
Price War
High End Consumer (HTC, APPLE)
Uncertainty in the Economic Condition in Pakistan
RECOMMENDATION
QUESTIONS & ANSWERS
THANK YOU