Prepared by Alexander Levashov, Magenable.com.au

How can we help you to

improve your

ecommerce business

Image creidits-Sam Gao

Magenable. Who we are? Boutique eCommerce Consultancy

(c) Magenable.com.au, 2015

• Small and efficient

• Lean management structure – minimal unnecessary overhead

• Personal attention from senior people on every client

(c) Magenable.com.au, 2015

Boutique eCommerce Consultancy

Consultancy

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Led light bulb

• Razor-sharp focus on eCommerce, we don’t do everything

• Even more specific – focus on Magento eCommerce as a platform

• Deep level of expertise

(c) Magenable.com.au, 2015

Boutique eCommerce Consultancy

x2

•We are a accountable for business results, we not just the dev team. •Interested in long term partnerships •Business focused KPI’S •No inflated costs/we pass on savings

Boutique eCommerce Consultancy

Magenable team

Alexander Levashov, Managing Director

Over 20 years of experience in business, over 13 in IT/Digital

Qualifications: MBA, Magento Certified Solution Specialist.

Francis Kim, Technology Director

Over 16 years of experience in IT

Magento Certified Developer, Developer Plus, Front-end Developer and Specialist

(c) Magenable.com.au, 2015

Frank Tzimas: Commercial Director Business experience – 20 years (telco, creative, digital) BA, Postgraduate Diploma of Marketing (Monash University) Extensive experience of work on Asian markets (China)

Our experience with Magento

(c) Magenable.com.au, 2014 Project our team members worked before and at Magenable

Magenable • New business – but

highly experienced team

• Focus on business needs and objective

• Lean management structure

• Blended delivery model

(c) Magenable.com.au, 2015

Blended delivery model

(c) Magenable.com.au, 2015

Great value for money

Senior key personnel locally

in Melbourne

Network of local partners to

engage on need basis

Overseas development

(Eastern Europe)

Lean business structure

What we do: services

(c) Magenable.com.au, 2014

Consulting

Solution Architecture

Implementation

Support

Ecommerce is only part of

the picture...

(c) Magenable.com.au, 2015

Strategy Marketing

Operations

eCommerce

Getting the most out of Magento

(c) Magenable.com.au, 2015

• Increasing Conversions: Conversion Rate Optimisation • Creating a better Customer experience: product

roadmap • Driving the Voice of the Customer (VOC) • Integration with different platforms: Mailchimp,

Zendesk, live chat, ERP etc • Measuring improvements and success : Analytics, KPI’s,

Metrics • Mobile and Tablet ready • Optimising for online marketing activities, SEO,

Adwords, Retargeting, eDM. • Increasing Performance

• Product catalogue, merchandising

• Payment & Security

• Order fulfilment, shipping, return

• Customer service

• Marketing (4P)

• Customer service

• User experience, conversion

• Analytics

• Site load speed

• Main channels: – eDM

– SEO/SEM

– Social

(c) Magenable.com.au, 2014

Where to start? Check the basics!

Getting the most out of Magento

(c) Magenable.com.au, 2015

•

KPI’s Magenable helps to improve:

(c) Magenable.com.au, 2015

Increase lifetime customer value Decrease bounce rate Decrease cart abandonment Increase ATV

Increase Time on site Increase Conversion rate Increase Member sign ups Increase Click through rate

eCommerce success components

(c) Magenable.com.au, 2014

Non-digital

Digital onsite

Digital off-site

Consulting

(c) Magenable.com.au, 2015

Digital onsite

UX

Visual design

Platform/Functionality

Conversion

Content

Performance

Digital Off-site

Traffic Channels

● SEO/ SEM/ Display Ads

● eDM

● Social/ Content

● Display ad

Sales Channels

● Marketplaces

● Price aggregators/comparisons

● Affiliates

● Analytics

● Roadmapping

Solution architecture

(c) Magenable.com.au, 2015

Components

• Infrastructure (soft and hardware)

• eCommerce platform (Magento)

• Extensions

• Custom modules

• Integrations

Metrics

• Performance

• Scalability

• Security

• Reliability

• Cost

Support and ongoing improvements

(c) Magenable.com.au, 2015

• Business hrs

• 24/7 , SLA

Availability time

• Reactive (on request or alert)

• Pro-active (suggest improvements)

Involvement level

• Retainer

Payment scheme

Thanks you for your attention! Discussion time

(c) Magenable.com.au, 2015

Contacts:

Magenable

Alexander Levashov, Managing Director

Mobile 0401 744 597

Website: www.magenable.com.au

Email: alex@magenable.com.au