magento for ecommerce industry

“Magento is the Leading eCommerce platform for Alexa’s top 1m sites”

Magento for eCommerce Industry

Presented By: PRABHAKAR RAM @onlineprabhakar

14 Oct, 2014 REDTONS TECHNOLOGIES PRIVATE LIMITED 15 Oct, 2014 REDTONS TECHNOLOGIES PRIVATE LIMITED

www.redtons.com

• Contact with us• Facebook: fb.me.redtons , Twitter: @redtons• Tel: +91-999-9097-324, www.redtons.com

Whom am I?

PRABHAKAR RAM

founder, ceo at @redtons

Presantation FlowPresantation Flow

•MAGENTO: Major Features

•Why Magento?

•MAGENTO: Beating The Competition

•Conclusion

Magento for eCommerce Industry Magento for eCommerce Industry


Most Popular eCommerce Software

(Top 1M Sites)m 2014

Most Popular eCommerce Software

(Top 1M Sites)m 2014


MAGENTO: Major Feature? MAGENTO: Major Feature?

1.Open Source Platform

2.Entire Site Management

3.Scalable Platform

4.User Friendliness

5.Search Engine Optimization – SEO

6.Magento Support Mobile Commerce

7.Analytics & Reporting

8.Security & Payment Option


1. Open Source Platform?1. Open Source Platform?

•Magento is an open source platform and can be

downloaded for free.

•Since this is open source software, developer can

modify the source code and add features and

functionality by creating or installing add-ons and plug-

ins as per your business requirement.

Magento : Major Features? Magento : Major Features?


2. Entire Site Management2. Entire Site Management


• Magento has the features of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel.

• All the sales and customers can be managed from a single database. This saves a lot of time of placing orders and managing sales.

• It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc....


3. Scalable Platform3. Scalable Platform


• Magento can be molded into whatever you want it to be. You have a small business or large enterprise; it can adapt your small business requirement.

• Magento is highly scalable and flexible that can be customized to serve any business model.

• Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.


4. User Friendliness4. User Friendliness


• When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience.

• Effective layout help people in site navigation, hence helps to find out the things they are looking for quickly.

• Zoom-in capability, product reviews, mutliple images of a product are some of the features that make Magento user friendly and inspires the visitors that make Magento user firendly and inspires the visitors to make a buy and revisit the website.


5. Search Engine Optimization5. Search Engine Optimization


• If your website does not get traffic visits through search engines then your are not going to achieve a return on your investment.

• Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation.

• It also has powerful tools such as Up-Sells and Cross-Sells that encourage the users to order for more products.


6. Magento Supports Mobile Commerce6. Magento Supports Mobile Commerce


• HTML5 capablities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer betters and devices, especially those millions of mobile devices that don't have support for Flash.

• An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag facilities for shopping carts etc.


7. Analytics & Reporting7. Analytics & Reporting


•With magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors.

•These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc......


8. Security & Payment Option8. Security & Payment Option


•Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel of security. This is definitely helpful to increase the conversion rate.

•Magento provides different payment methods, this allow you to accept payments using different payment processors like PayPal, Authorize.net, Google, CCAvanue etc.. Customers can also pay through check/money order, credit cards, purchase order and many more....


Flexible & PowerfulFlexible & Powerful

Why Magento? Why Magento?

• There is no doubt that Magento is a serous ecommerce platform for store owners.

• It offers powerful reporting features, handles complex discounting and vouchers and can be integrated into other systems such as stock control and accounting.

• In fact based on first experience of using the system it covers all of the bases any serious store owners would insist on.


A Strong CommunityA Strong Community


• One of Magento's strenghts is its community. With so many contributors there is always somebody who has built a plguin or knows the answer to a specific problem.

• There are also books, blog posts and much more.


Community vs. EnterpriseCommunity vs. Enterprise


• Magento offers two versions of their software. The community (Open Source) version and their Enterprise offering.

• The enterprise version comes with improved functionality, better support and indemnnity insurance.


Magento vs. ShopifyMagento vs. Shopify

MAGENTO: Beating the Competition MAGENTO: Beating the Competition

• While Magento as an open source platfomr offers hundreds of templates and extensions; Shopify, which requires its own language (Liquid) is a relatively smaller platform offering a limited template of only 200.

• Moreover, Shopify lack the extensiveness of Magento as it does not have many reporting and customization options as the letter. In short, Shopify can be an excellent choice for those running small websites and need it within a short period; while Magento is the perfect choice for those who need a robust and reliable e-commerce platform.


Magento vs. Miva MerchantMagento vs. Miva Merchant


• Magento is free to download, while Miva is 'paid' though not pricey.

• Even though Magento do not offer any loyalty programm or reseller discounts, it allows you to use product reviews and the wish list features, which however is not available with Miva.

• And last but not the least, while your require to use PHP for Magento; the language used for Miva programming is Custom.


Magento vs. ShopifyMagento vs. Shopify


• While Magento as an open source platfomr offers hundreds of templates and extensions; Shopify, which requires its own language (Liquid) is a relatively smaller platform offering a limited template of only 200.

• Moreover, Shopify lack the extensiveness of Magento as it does not have many reporting and customization options as the letter. In short, Shopify can be an excellent choice for those running small websites and need it within a short period; while Magento is the perfect choice for those who need a robust and reliable e-commerce platform.


Magento vs. BigCommerceMagento vs. BigCommerce


• One of biggest advantage of BigCommerce is its ease to set up, besides its affability to focus on international shipping.

• While Magento offers a fairly simple and easy to use framework; with BigCommerce there is every likelihood of a business getting stuck with complex plug-ins and limited third party support.


Magento vs. WordPressMagento vs. WordPress


• You can actually add ecommerce plugins to the popular WordPress platform.

• However, since WordPress was basically designed as a blogging platform that now allow e-commerce through plugins; so why use e-commerce on a key blogging area.


Magento vs. XCartMagento vs. XCart


• While Magento is an open source platform, in Xcart the code is defined.

• Moreover, Xcart is quite complex to customize and lack the flexiblity of Magento.


Magento vs. MartJackMagento vs. MartJack


• While Magento is an oper source platform, in MartJack the code is defined.

• Magento gives you full access to code to develop new functionalities as the scale of the business whereas MartJack has defined functionalities.

• Framework for Magento is PHP based and for MartJack is .Net.• Backend & Frontend features could be developed as per the

requirement. MartJack provides list of features which can be enabled.

• Integration off all departments is easy in Magento and flexible.


ConclusionConclusion

MAGENTO: MAGENTO:

• Although every ecommerce solution has its definite advantage and disadvantages, it is important to have a clear concept of your primie business priorities while choosing the right platform for your ecommerce website.

• So you need to conteplate as to which one will benefit you the most; because every business has individual requirements for creating the right system.

• Magento is one of the most preferred by business across all section from start-ups, to SMEs to large enterprises.



Connect with us:Connect with us:

Thank you! Questions? Thank you! Questions?

Email : [email protected]

Mobile: +91 – 9958485494

Twitter: @onlineprabhakar



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