presentation marketing research
TRANSCRIPT
![Page 1: Presentation Marketing Research](https://reader036.vdocuments.site/reader036/viewer/2022081602/55617f4ed8b42a98268b52ed/html5/thumbnails/1.jpg)
USE MARKETING RESEARCH
TO RELAUNCH BRAND
![Page 2: Presentation Marketing Research](https://reader036.vdocuments.site/reader036/viewer/2022081602/55617f4ed8b42a98268b52ed/html5/thumbnails/2.jpg)
QUALITY / INDEPTH
QUANTITY / NUMBERS
![Page 3: Presentation Marketing Research](https://reader036.vdocuments.site/reader036/viewer/2022081602/55617f4ed8b42a98268b52ed/html5/thumbnails/3.jpg)
KEY CUSTOMER EXPECTATIONS:
o FAIR & TRANSPARENT SERVICES
o INNOVATIVE PRODUCTS
![Page 4: Presentation Marketing Research](https://reader036.vdocuments.site/reader036/viewer/2022081602/55617f4ed8b42a98268b52ed/html5/thumbnails/4.jpg)
TEST NEW PROPOSALS -
PLACE: DIFFERENT ACCESS CHANNELS;
PRODUCT: EXPANDED PRODUCT RANGE;
PRICE: COMPETITIVE ON PRICE;
PROMOTION: ALTERED PROMOTION MIX.
![Page 5: Presentation Marketing Research](https://reader036.vdocuments.site/reader036/viewer/2022081602/55617f4ed8b42a98268b52ed/html5/thumbnails/5.jpg)
THANK-YOU!
RECOMMENDATIONS:1.CROWDSOURCING –
INCREASED RESPONSE & DIRECT BRAND ENGAGEMENT.
2.SECONDARY MARKETING RESEARCH – UNCOVER AND ADDRESS GENERAL ISSUES.