presentation in pdf format construction of the foundations for a normative model based on the...

7/28/2019 Presentation in PDF Format Construction of the Foundations for a Normative Model Based on the Paradigm of Sustainability.

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Construct ion of the foundations for a normative model based on the paradigm ofSustainabili ty. An approach to the impl ications of the new situation in the

company and its Corporate Social Responsibil ity.

RESPONSIBLEWELLBEING

ENVIRONMENT

GLOBALETHICS

GLOBALRIGHTS

MSc Sustainability & CSR (Corporate SocialResponsibility)

FINAL MASTER THESIS (FMT)

SEPTEMBER 2012

AUTHOR: JESS MARTN GONZLEZ

SUPERVISOR: DRA. MARA JOS BAUTISTA-CERRO


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Construccin de las bases para un modelo normativo basado en el paradigma de la Sostenibilidad. Aproximacin a las implicacionesdel nuevo contexto en la empresa y en su Responsabil idad Social Corporativa.

Contextualization of the FMT

WARNINGS

-LIMITS OF GROWTH(1972).

-BRUNDLAND REPORT(1987).

-WORLD RESOURCES INSTITUTE (2005).-ROYAL SOCIETY (2012)

-LOSS OF BIODIVERSITY.

-ECOLOGICAL FOOTPRINT ABOVE RENEWAL

CAPACITY.

-INEQUALITY GAP WIDENING.

-378,81 (PPM) CO2 (2009).

-SUBJECTIVE WELLBEING IN EUROPE

STABILIZED AND DECREASING (2000).

-CONSCIOUS AND SENSITIVE PEOPLE

EMERGE.

-ENVIRONMENTAL GROUPS, NGO`s AND

HUMAN RIGHTS GROUPS INCREASE.

-MORE SOCIAL COMPANYS INCREASE.

-BUTN (GROSS NATIONAL HAPPINESS

INDEX)

Construction of t he foundations for a normative model based on the paradigm of Sustainability. An approach to the implications of thenew situation in the company and its Corporate Social Responsibil ity.

FMT Jess Martn Gonzlez


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Problem

Goal

Structure of the Master Thesis

KEY ISSUE: SUSTAINABILITY . WILL WE BE ABLE TO SURVIVE? IF SO, HOW? COULD I DESIGN A

WAY?

MAIN

-CONSTRUCTION OF THE FOUNDATIONS FOR A NORMATIVE MODEL BASED ON THE PARADIGM OF

SUSTAINABILITY. AN APPROACH TO THE IMPLICATIONS OF THE NEW SITUATION IN THE COMPANY AND ITS

CORPORATE SOCIAL RESPONSABILITY.

SUBORDINATE

- Analyze and describe the systemic relationships among the various subsystems i n the li ght of different paradigms.

- Make a guide with the processes that occur in the paradigm shifts or in the change of values.

TRUTH - SCIENCE - PAST.

BEAUTY - ART - FUTURE.

GOODNESS -PHILOSOPHY - PRESENT

REFLEXION

DESIGN

ACTION

EVALUATION Improvement

circle




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Methodology

TOOLS

Complexity and

interdisciplinarity mainly

Spiral dynamic Theory

(Beck&Cowan 1996)

Human Needs(Mallmann 1973)

AQAL Model (Wilber 1996)




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Economic Paradigm and Sustainabili ty Paradigm

WEAK SUSTAINABILITY

STRONG SUSTAINABILITY

SUPER STRONG SUSTAINABILITY

DIFFERENT CONCEPTIONS

OF SUSTAINABILITY

GUDYNAS (2004)




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Primary normative Model. (Elaborated by the author)


GROWTH LIVINGRESPONSIBLE WELLBEING /

ACHIEVEMENTENVIROMENT / EXISTENCE

NEEDS ASPOTENTIALITY

PHYSIOLOGICALNEEDS

DIRECT ANDCONSCIOUS

CONSUMPTIONSERVICES

PROVISION OFRESOURCES

CULTURALNEEDS

PSYCHOSOCIALNEEDS

INDIRECT ANDUNCONSCIOUSCONSUMPTION

SERVICES

ASSIMILATION OFWASTE

ETHICS OFVIRTUES

ENVIRONMENTALETHICS

CIVIL AND POLITICALRIGHTS

ENVIRONMENTALRIGHTS

DIALOGICALETHICS

ETHICS OFSOLIDARITY

ECONOMIC, SOCIALAND CULTURAL

RIGHTS

SOLIDARITYRIGHTS

GLOBAL ETHICS / PERFECTION GLOBAL RIGHTS / COEXISTENCE


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Foundations of a Normative Model for Sustainabili ty. (Elaborated by the author)



GROWTH LIVINGRESPONSIBLE WELLBEING /

ACHIEVEMENTENVIROMENT / EXISTENCE

NEEDS ASPOTENTIALITY

DIRECT ANDCONSCIOUS

CONSUMPTIONSERVICES

PHYSIOLOGICALNEEDS

PROVISION OFRESOURCES

ETHICS OFVIRTUES

CIVIL AND POLITICALRIGHTS

ENVIRONMENTALETHICS

ENVIRONMENTALRIGHTS

CULTURALNEEDS

INDIRECT ANDUNCONSCIOUSCONSUMPTION

SERVICES

PSYCHOSOCIALNEEDS

ASSIMILATION OFWASTE

DIALOGICALETHICS

ECONOMIC, SOCIALAND CULTURAL

RIGHTS

ETHICS OFSOLIDARITY

SOLIDARITYRIGHTS

GLOBAL ETHICS / PERFECTION GLOBAL RIGHTS / COEXISTENCE


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A New Vision of the Model with Spi ral dynamics. (Elaborated by the author)




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Approach to the company and its Corporate Social Responsabili ty

RESPONSIBLEWELLBEING

ENVIRONMENT

GLOBALETHICS

GLOBALRIGHTS


VALUES: HARMONYCONSENSUS, EQUALITY,TRUST, HONESTY,PARTICIPATION,OPENNESS,TEAMWORK, CONFLICT

AVOIDANCE

VALUES: ORDERLINESSDUTY ,LOYALTY,OBEDIENCE, DISCIPLINE ,GUILT, CONFORMITY,PERMANENCE, CLARITYJUSTICE.VALUES: RESPECT,

PERSONAL POWER,

STRENGHT, TERRITORIALRIVALRY,INTIMIDATION,LOYALTY TO PERSONS,HEDONISM.

VALUES: RESULTS, SELFESTEEM, REWARD,

CONTROL, QUALITY,PRODUCTIVITY,COMPETITION, IMAGE,SATISFACTION,INNOVATION, CAREER

ADVANCEMENT,ENTREPRENEUR.

VALUES: TOLERANCEFOR UNCERTAINTY,INSIGHT, LEARNING,FLEXIBILITY, ABILITY TOREFLECT, INTEGRITY,SYSTEMS THINKING,LONG-TERMORIENTATION.

VALUES: INSPIRATION,INTERDEPENDENCE,RESPONSIBLE LIVING

FUTURE GENERATIONS,WISDOM, SUFFICIENCY,ABIL ITY TO FORGIVE.



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Conclusion

I KEEP six honest serving-men(They taught me all I knew);Their names are What and Why and When

And How and Where and Who .(Rudyard Kipl ing 1902)

WHAT

WHY

HOW

WHEN

WHERE

WHO

ENVIRONMENT BASIC NEEDS OF ALL PEOPLE.

MAXIMUM RISK - DISAPPEARANCE OF THE HUMAN SPECIES.

AS SOON AS POSIBLE. WARNINGS SINCE DECADES.

EMERGE AT HIGHER LEVELS. CONSCIOUSNESS. EDUCATION.

MAIN FOCUS: RESPONSIBLE WELLBEING AND GLOBAL ETHICS.

ALL OF US




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References

- Aracil, J ., 1995. Dinmica de Sistemas. Madrid: Isdefe

- Beck, D. y Cowan, C., 1996.Spiral Dynamics: Mastering Values, Leadership, and Change.Oxford: Blackwell.

- Bengoechea, A., 2011. Economa y Medio Ambiente. Mster en Sostenibilidad y Responsabilidad- Social Corporativa. UJ I-UNED, no publicado.- Comisin Mundial sobre el Medio Ambiente y el Desarrollo (Comisin Brundtland), 1987.Informe Nuestro Futuro Comn, Oxford:Oxford University Press.

- Gudynas, E., 2004. Ecologa, economa y tica del desarrol lo sostenible. 5 ed.Montevideo: CLAES

- Kipling, R., 1902. Just So Stories: for Little Children. Oxford World Classics 2009 ed L Lewis- Mallmann, C.A., 1973. On the Satisfaction of Human Aspirations as de Development Objetives,ensayo presentado en el simposio sobre Ciencia, Tecnologa y Valores Humanos, Ciudad de Mexico,2-3 de julio de 1973

- Meadows, DH., Meadows DL., Randers, J . y Behrens, W., 1972. The limits to growth.New York: Universe Books.

- Millennium Ecosystem Assessment (Program), & Millennium Ecosystem Assessment. (2005).Ecosystems and Human Well-Being: Our Human Planet: Summary for Decision Makers (Vol. 5).Island Pr.

- Royal Society, 2012. People and the planet. London: The Royal Society Science Policy Centre.- Wilber, K., 1996.A br ief history of everything. Boston: Shambhala.

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