Presentation #Retail #Fashion #Shoes #Digital #Dearmedia

Michaël Huyghe

1zondag 20 januari 13

International References

More videos...

3. http://www.youtube.com/watch?v=KWSRRLFPCYk

4. http://vimeo.com/51408113

2. http://www.youtube.com/watch?v=KRFofwu-0o4

1. http://www.youtube.com/watch?v=fGaVFRzTTP4

Starbucks

Kellog’s

Comodo

2zondag 20 januari 13

Smartphone as the credit card

Gamification to turn on consumers

Customer service will improve

Digital Trends in Retail

BUT ALSO ...

3zondag 20 januari 13

It’s all about targeted marketing

In-store digital integration

Content suitable for Social Media

Digital Trends in Retail

BUT ALSO ...

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Earned Media is king

Augmented Reality

Digital Trends in Retail

BUT ALSO ...

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Digital Trends in Retail

Non-digital retailers get on board

or fail!

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Evolution

Online buying

Segmentation will no longer hold. The digital revolution will impact every newborn. Online (or mobile) buying will be common sense. What is true today, will be false tomorrow.

5 Media Profiles

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Evolution

Many interactive functions to be explored yet!on TV, on mobile, on tablets...

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Evolution

The Importance of Crossmedial Awareness!THINK BIG!

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Impact : 2015 - 2017

People on the move, the impact will be HUGE!

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Impact : 2015 - 2017

Omni-presence ON- & OFFline 24/7

Triggering the right impulse!

Smaller marging on productsSALES

MARKETING

CUSTOMER CARE

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Impact : Action

Be visible! Keep an eye open!

Embrace online purchasesSALES

MARKETING

CUSTOMER CARE Invest time & efforts in good CRM

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Objectives

1. Stay in touch with consumers ( = upselling on LT)

2. Restore the art of servicing, anytime anywhere

3. Control the database wisely

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Priorities

1. Engage employees to become conversation managers

2. Personalise the values of the company

3. Create online/mobile omni-presence

4. Tell a story ... involve customers to participate

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Concept

TV

TABLETSAdded Value during

TV ads or during shopping

MOBILEQuick access to data

Order & Pay

OFFLINEMayor Focus on :- Related Services

- Qualitive Argumentation-Stock Management

- Presentation 24/7

SOCIAL MEDIAfocus on Quick-wins

contests, discounts,new arrivals etc.

WEB

Add Testimonials of customers & employees

(cfr. Dovy)

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Thanks.

Sources: Wijs, Tapptic, TheParkingLot, BBDO Connect, Wildstream, twitter

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