presentation design 106: understanding attention through video games
TRANSCRIPT
ATTENTIOthrough video games?
Growthacking
BY VIKTOR ILIJEV
N
FOREWORDTHIS IS NOT A PRESENTATION ON THE PROS AND CONS OF HOW
PLAYING VIDEO GAMES AFFECTS YOUR ATTENTION.
Gamers like me will agree there are no cons to video gaming.
THIS PPTContains a growth hack that will help to understand how attention works and
how can we manage it through some simple video game hacks
At the end of this story, i'm hoping you will think to yourself “aha well that was an interesting way of looking at it.”.
“I wonder what other interesting stories this guy has…”
LET’S BEGIN
WHAT ISAttention 101:
attention?!
! ! !!!!!!!
!
! ! ! ! ! !!!
!!
someone
someon
e
something
DEFINEInteresting, but could
be explained in a more interesting way
something
something
ATTENTIONwe use
throughout the day...
INTERNETon the
WORK
LETS BEGINFAMILY
LETS BEGINFRIENDS
LETS BEGINMORE INTERNET
some
LETS BEGINREADING
MOVIEwatch a
INSPIREDget
THE WORLD!conquer
THINGSwe use attention on
we love, enjoy, need, must have, must do, need to do, can't live without,
things that make us laugh, things we don't need, things we can live without…
AND...
WORK some more
INTERNETmore
MOVIEsmore
LETS BEGINFRIENDSmore
LETS BEGINREADING
LETS BEGINMORE INTERNET
some
LETS BEGINMORE INTERNET
some
LETS BEGINMORE INTERNET
some
LETS BEGINMORE INTERNET
some
WTF?
What’s going on? Well, you just spent
your attention for
the day. You need to
rest.
What?! Spent how? I got a ton of other things to do! I need attention! ….
PROBLEM!
WE WANTwhat
Is to do everything, at once.
REALITYthe
is we can’t, because we have limited and mostly untrained attention at our disposal.
SPENDand when you
It completely, you become....
DISTRACTEDeasily
OVERWHELMED
BOREDgenerally
FOR EVERYTIME“if i had a dollar
i got distracted…
SOME ICE CREAM...i wish i had
DO YOU KNOWso how
how much attention you have and when you will spend it?
YOU COULD SAYATTENTION IS A MUSCLE...
BUT LET'S NOT.MUSCLES ARE ONLY GOOD FOR DESCRIBING HOW TO MAKE MONEY
(OH NO YOU DIDN'T!!! Oh yes i just did refer to my other presentation on the subject of money and muscles check it out)
LETS THINK OF ATTENTION IN A MUCH MORE FUN WAY.
THINK ABOUT IT THIS WAY
GAMES,in video
characters have a health bar.
HEALTH BAR,The
has certain ammount health points that you can spend in combat
HEALTH BAR,Think of the
as your attention bar
BEING,you spend it by
carrefull
NOT BEING,you spend it by
carrefull
NOT BEING,by
focused
BEING,and by
focused
TAKING ONYou spend it by
too many things at once
GAME OVERand when it's spent, its
A HEALTH BARbut a
can be replenished, and over time with practice it gets bigger and better.
FOCUSso
On one thing at a time.
YOUR TIME,take
strive for Quality over quantity.
ENJOYand
you spend it only once.
Like it if you like it & share it if you care it?..that's not
right... Anyways click on the like above and share for
free.
Thanks for reading!
Check the other INSPIRING growth hacks on my slideshare profile as well, if you don't feel
bothered of course ;)
Hope you enjoyed this growth hack.
ANDBoth icons are clickable!