Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Packaging for the Sweetie Apple

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

®

Brand and Identity for the Sweetie Apple

Font Century Gothic Regular

Pantone 368C

Pantone 703C

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign at the London Half Marathon

The Seriously Juicyapple

Sunday 7th October 201212,500 runners50,000 spectators Free Sweetie apple giveawayPromotion through banners, leaflets and foil blanketsFood and Fitness festival

To taste your free apple today present this leaflet to the

apple stall

Supporting English blossom and bees

The Seriously Juicyapple

The superior pedigree

apple cultivated from Royal Gala and Braeburn.

Sister of Jazz.

apple

The Co-operative Farms proudly introduces the

Freshly picked

from our Highland

Court Orchard in

Kent, the Garden of

England

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Introductory campaign Instore

Lisa Whitaker OUGD201 Design Production - Print

LCA//BAGD Level 05 ‘Good is....The English grown Sweetie Apple’

Conceptual development and Context