Graze, put simply, is ‘nature delivered’. It is promoted as a healthy and nutritious alternative to unhealthy snacking.

With weekly or daily deliveries, you can personalise your order to suit your needs online by selecting what products you’d like to ‘try’ or ‘bin’. They offer a range of wholesome and health-orientated produce from dips and breads to dried fruit and nuts.

Graze

Multiplicity of styles / techniques / processes - no uniform ‘look’ throughout (inconsistency)

- Brand identity as a whole needs to be refined; more distinctive - consistent- Diverse target market; needs to be more refined- Logo needs to be readdressed; needs to encompass the whole brand; again, more distinctive. - CMYK print - we could address this using 2 spot colours in order to retain a consistent brand identity but to also cut costs in terms of print processes

Brand identity

We intend to make Graze a more desirable brand by offering a high-end, premium product with a focus on quality and nutrition. We will target health conscious, young professionals to offer an alternative to snacking in the workplace.

We will achieve this by creating a clean and stripped back aesthetic with a focus on simple iconography and print processes.

Interpretation

Deliverables

Refreshed brand identity (logo)Box re-design with existing formProduct iconography setInsert booklet re-design - more appropriate for target audienceDirect mail campaign / marketingOnline marketing campaign (proposed website re-design)