presentation 1 business management

8/8/2019 Presentation 1 Business Management

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1. INTRODUCTION.

2. TELEPHONE AND MOBILE

DIVICE IN BUSINESS.3. RADIO AND TELEVISION.

4. ONLINE BUSINESS.

5. REFERENCES.

CONTENT


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INTRODUCTION

IT and Technology in business brings new idea of empowering organization

with the ability for environmental resource and security management,troughttechnologies designed tell you to evolve and succeed.

IT and Technology in business refers to the integration of computer and

communication technologies in support of administrative applications and

procedure within an organization.

IT and Technology in business in constantly evolving.

IT and Technology is required for a successful business.


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Satellite tower

satellite

satellite

Telecommunication

operator

VehicleVehicle

Media Media

5


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TELEPHONE MARKETING

AND SELLING

We are familiarwith telephone marketing. Telephone marketing is where the marketers

telephone directly to the consumers todopromotion. There are two type telemarketing .

Inbound consumer telemarketingwhere marketers receive orders from television,

direct mail or catalogues.

Outboundbusiness tobusiness telemarketingwhere marketers sell directly to

business consumers.


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WHAT GUERRILLA MARKETING

SAYS

Sellingandmarketingby phone happenwithout beingphysically present with the prospect ofcustomer.

Sellingby telephone overcome some of the hi h coast of selling.

Some of your customers dont want towait for youor your salesperson to visit. That's was teleselling

comes in.

Your telepresence or identity is the combinationofall thetelerelated marketingweapons inarsenal.

Teleselling closes the business when you cant be there.

Goodphone uncovers aprospect needs andwants and thenoffers convincing reasons tobuy fromyou.

Presentingon the telephone uickly and effectively communicates that youhave something's of value

forprospects as soonas youhave learnedmore about them.

Telephone communication is used tobuildandmaintain relationships.

Prospects want phone calls that focus on them.

Having the ri ht message, reaching the ri ht tar et, and respondingwith the ri ht uestionor

presentationwill determine the outcome of the teleselling effort.


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RADIO AND TELEVISION

In Malaysiabroadcasting industry whish includes radio station. Television(satellite TV like Astro),film

productionanddistributionhas seenahuge numbers of technology. Nomajorplayer canaffordnot to

restructure its business by aligningwith latest technologies.Alongwith conventional vertical suchas Banking,Insurace,Finance,Helthcare,andTelecommunication,

have launcheda specialize broadcasting(ormedia entertainment),vertical in the past deced. Whether you

use radio, television(or cable TV),the airwaves will reach your clients. Decidedwhether it is good for your

business will dependon your tarrget,product andguerrillaattack. Many businesses andorganizations

dont consideradvertingon the radioorTV because they think it is expensive.


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RADIONinety percent ofmen ,womenand teens listen to radio, which is a oodmedium fora vestry mobile

society. Consumers have less and less time for fixedattentionmedia. Your radioad canbe heardwhile

people are driving,jogging,walking in the park, dinningor in theirownbackyard. Radioadvertising is one

marketingweapon. It is not complete marketingprogram. It maybe the only weapon, but you still have to

develop yourbenefits-orientedmessage in suchaway that it hits your tar et audience s uarely betweenthe eyes. These are all component's of total marketingattack. Radiomi ht be one of those forwhodoa

business.

How can I sell,promote,brand,and continue tomake tar etedprospects aware ofproduct/service in 60

seconds?

Radiomarketing strate ies shouldaccomplish the following:

increase customer traffic to your location

Identify buildingandpositioning

Promote special events(e. . Clearance sales, celebrity appearances oropenhouses)

Generate leads fromawide tar et audience

For e a closer relationshipwithprospects/customers/listeners

Help to communicate emotions(emotions sell)

Reachprospects and customers youotherwise mi ht not be able to reachAct as direct response mechanism for the purchase of yourproducts and service


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This are a listing of the famous Radio station in Malaysia:-

RADIO ARE DESIGNED TO :-

Meet the need.

Wants.

Tastes.

Prefer Of specific audiences.

satellite

RADAR TOWER

SEVER

KONTI RADIO

RADIO


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TELEVISIONWhat make television is the most powerful weapon inadvertising

medium in Malaysia?

Simple and clear massage.

Graphics and visuals.

story with picture.

Repetition.

Quick hit sales commission.

High degree of trust and etc...


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ONLINE BUSINESS

Online business is the fastest-growing formofdirect business. The usage of internet andpowerful

new technologies has adramatic effect onbothbuyers as well as the sellers. The internet is aweb-based

computernetwork that connect users ofall types around the world to eachother. The internet gives the

marketers to create value to the consumers, changed the customers notions ofspeed, price, information

andbuild customer relationships.

The challenges that are facing Malaysia companies include the rapid increasedglobal competition, a

changingworld economy and intense development of technology. The geographical and culture

difference have become so close that the communicationbetween far-away countries canbe completed

within seconds. Online marketing is more thanawebsite and e-mail. Choosingwhat is the right for thebusiness, the marketingof yourproduct and service andwhat your target market needs will determine

your line course ofaction.


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PC AND LAPTOP

IN BUSINESS CONNETING

SEVERSEVER

COMMUNICATION TOWER

SATELITESATELITE


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WEBSITE

A website is a tool to interact withaprospect and/ora customer. Youwant to supply enough information

and value so that prospects leave theirname(for you to followupwith lateron).ultimate, gettinga sale is

yourgoal. Awebsites anothermarketingweaponused create one-one-one relationshipprospects, website

like Facebook,mudah.com,lelong.com,motor traderand etc


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PAY-PER-CLICK

SEARCHENGINES

Pay- er-click searc e i es ay f r a artic lar ra ki i searc e i es. ese are a

i ly effective ay t attract c ea , tar ete traffic t y r site. Like May a k 2 , i i e-

ay e t a t er tyc c a ies:-


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-

Branding

Direct Response

Building Customer Relationship

Cheap

Easy To Use

Faster

Encourage with customer loyaltyCustomer Relationship


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References KhalidKhalid,SatirenjitKarelia Fong Woon,Rohani Salleh,Sofiah molek, Rahayu Abd

Rahman and Ilmiah Ibrahim. BusinessManagement(aMalaysia Perspective) firstpublisher 2008.Oxfordfajar.

Jay Conrad Levinson and Al Lautenslager.GuerrilaMarketing In 30 Days.2nd

editions.Entrepreneur:press.com.

Shelly,Vermaat.Discovering computers-Living in the digital world 2010.CourseTechnology Engage Learning(International.cengage.com).

www.celcom.com.my www.digi.com.my www.maxis.com.my www.rtm.com.my www.media prima.com.my www.astro.com.my

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