Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

101 Non-Pro�t Programs MarketingAchieving Results

Webinar Date:Wednesday, June 29, 2011

Learning Objective:

After this webinar you will be able to create improved and e�ective print outreach materials, working with resources available to you, by applying The TOP 5 aspects of successful brands.

Overview:

• What is Branding?

• TOP 5 Aspects of a Successful Brand (relevance to creating e�ective outreach print materials)

• Reference Modules/Resource Material

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

BRANDS are built on what people are saying about you, not what you’re saying about yourself.

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

What is

Branding

?

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

“I’m a great dancer.”

Marketing

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

“I’m a great dancer.” “Trust me, he isa great dancer.”

Marketing Public Relations

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

“I’m a great dancer.” “Trust me, he isa great dancer.”

“I’m a great dancer. I’m a great dancer. I’m a great dancer.”

Marketing

Advertising

Public Relations

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

“I’m a great dancer.” “Trust me, he isa great dancer.”

“I’m a great dancer. I’m a great dancer. I’m a great dancer.”

“I understand thatyou’re a great dancer”

Marketing

Advertising

Public Relations

BRANDING7

Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

What can be branded?

Organizations

Programs

Initiativesand Campaigns

Events

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

05 Consistency

04 VisualIdentity

03 Message01 Relevance

02 Audience

The TOP 5 Aspects of a Successful Brand

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

05 Consistency

04 VisualIdentity

03 Message01 Relevance

02 Audience

The TOP 5 Aspects of a Successful Brand

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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

01: RELEVANCEDoes your… organization program initiative event … make sense?

• How do you impact a niche audience?

• How are you different?

• Are you offering something new?

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