presentare new idea concept
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NEW IDEA CONCEPT
General presentation
Introduction
New Idea Concept offers a wide range of business solutions from the classical marketing approach up to unconventional strategies, such as:•Consultancy in marketing and communication (internal and external):
• Strategy and Programs• Unconventional strategies• Retention programs for clients and employees • Outsorcing • Trainings
• CRM consultancy and programs
Overview
Let’s face the truth: the crisis affects everybody
The market is changing with high speed
Orders are reduced
“The price” is now more than important
The clients migration is bigger
You do not want to loose employees, but the activity is
decreasing
Overview
Now is the time:
to identify the target market for new products or cross
selling.
to understand better your client and to find solution for
retention
to get old clients back
to get more awareness
to identify competitors and benchmark their success
to identify ways to keep your staff
to increase your revenue with lower costs and to keep the
same quality
We will not offer:
expensive soft's in order to create a CRM system
classical marketing programs that “worked” for
others
communication strategies that ‘others” used
common HR advices to reduce costs reducing your
staff
client retention programs using expensive gifts
Our products and services
But, we will offer:
Complete CRM solutions using your company
potential (data base, personnel, IT equipment)
Marketing and communication strategies, “custom
made” using mostly the unconventional methods
Personnel evaluation and trainings
“one – to – one “ approach
Our products and services
Almost everybody will tell you that:
CRM = integrated software designed to improve
your relationship with your clients
CRM is not a business strategy
Having a CRM software will boost your business in
a second
Implementing CRM will not involve all the
employees
CRM is IT business
CRM Client Relationship Management
We will tell you that:
CRM = managing your clients data – base, using all
internal resources
CRM is not the agenda of a sales person
CRM is not a software, the software is only a tool
helping you to implement your CRM strategy, and it
is not necessary from the beginning
CRM is not a data collection, but a collection of
information about your clients and their preferences
CRM Client Relationship Management
We also tell you that:
CRM is not a tool dedicated only to the management
CRM is not simple to be implemented and developed
inside the company
CRM is not the magical solution for all sales and
marketing issues
Implementing CRM will use all internal resources and
will help you to increase the efficiency of your
marketing and sales campaigns reducing the costs
with 20% up to 50%
CRM Client Relationship Management
What can we do? Determine the architecture of the CRM program,
according to your business specific Designing the appropriate CRM strategy Consultancy and assistance for your team trough
the implementation process: Data-base optimization Designing the internet platform for your CRM
program (integrated in your site) Staff training CRM program adjustments
Follow-up CRM program evaluation Development of the CRM program
CRM Client Relationship Management
Marketing and communication services
What is our proposal?
Marketing and communication issues consultancy :
Processes optimization
Re-Designing your site in order to be more
interactive
Trainings (presentation skills, internal
communication, crisis communication)
Change management
Strategies
e- marketing programs
Marketing and communication services
What is our proposal?
Marketing and communication activities externalization:
Externalize your marketing and communication
activities in order to reduce costs
Conceiving and implementing External communication
strategies based on internet and viral communication
Increase efficiency using Blue ocean strategies and
emotional intelligence potential
Unconventional marketing methods in order to reach
the target
Why?
Because we really believe that standards has to be
applied differentiated
Because we think that if you what to make a difference,
you have to treat each client with trust and respect
We deliver measurable value because of this kind of
approach
We analyze every aspect in order to propose to the client
tailor-made strategies
We offer consultancy not only sale a service
“One - to- one” approach
Our expertise
Lucian Ion sales and marketing strategies Web site content improvement ATL and BTL Teambuilding programs Corporate events
Elena Gaspar CRM programs Viral communication e-marketing Presentation skills, internal communication trainings Internet based communication Corporate events
